What is LGBTQ Corporate Equality - OutBuro Employer Branding LGBT workplace ratings reviews Company Monitoring gay lesbian transgender employees

What is LGBTQ Corporate Equality?

LGBTQ corporate or workplace equality at its simplest is an employer committing to creating a diverse, inclusive and welcoming work culture. It is an environment where all feel valued, safe in being themselves. Where it is safe to bring opportunities for improvement along with notifying appropriate management when they feel they are being discriminated against or harassed without fear of reprisal and that management take action to properly investigate and take corrective action in a timely manner. Many studies around the world have clearly demonstrated the benefit of doing so. It fosters ensure all employees. Check out the article on 6 Steps – Enhance LGBT Workplace Equality.

Corporate or Workplace Equality

LGBTQ corporate equality should really be called LGBTQ workplace equality. The term has been heavily associated with equality indexes around the globe who primarily focus their energies on the large corporate fortune 1000 level companies. Those indexes rate the companies on the presence of LGBTQ friendly policies, benefits, business practices, and internal education in an employer self-reported survey method. See our recent article titled “LGBTQ Corporate Equality Ratings – A New Approach for All Employers” for an overview of how OutBüro is different.

LGBTQ Corporate Equality Workplace Employees Rate Employer Branding Reviews monitoring Company OutBuro - Diversity Inclusion Gay Lesbian Queer

It Starts in HR

It starts in the recruitment process. Taking action to actively recruit LGBTQ employees and opening demonstrating that is the first impression to potential new hire candidates who have the great skills you seek yet to happen to identify as being LGBTQ. More and more LGBTQ candidates want to know how LGBTQ friendly is a potential employer before they submit their resume. They have potentially faced harassment and/or discrimination working at past employers and therefore want to clearly understand the employer’s full spectrum of LGBTQ inclusiveness. Education is a key component to address unconscious bias in all levels of staff but particularly everyone in the Human Resources department and all levels of management. Unconscious biases are social stereotypes about certain groups of people that individuals form outside their own conscious awareness. It is the prejudices and biases that were learned from a very young age. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing. A study from the University of Surrey found that LGBT people less likely to be hired, paid less, and not promoted.

It is Costly to Not be LGBTQ Inclusive

Dissemination and harassment is costly to the organization in the form of LGBTQ lawsuits, reduction of employee morale, reduction of other LGBTQ staff feeling safe. It is also costly due to lack of leveraging the well-proven fact that being fully diverse, inclusive and welcoming has a financial gain to the organization’s financial bottom line. Again, many studies around the world have clearly demonstrated the benefit of doing so. In summary, it improves employee morale, increases productivity, improves LGBTQ employee and customer loyalty, employee engagement, increased creativity and problem solving and team/customer/client interaction all leading to a proven increase in the financial performance of the organization.

Employee and Consumer Branding

LGBTQ employer branding and consumer branding are tightly woven. In today’s marketplace, a company’s or organization’s consumer marketing to the LGBTQ community is tightly commingled with its employer branding. A recent clear example of this the backlash many companies experienced during the Pride month of June in where they altered their company logo to incorporate the rainbow – a symbol of the LGBTQ community.

Transparent Feedback is Good for Business

As outlined in the article titled “LGBTQ Corporate Equality Ratings – A New Approach for All Employers” Current corporate equality indexes are limited in scope, depth, and transparency. Leveraging the LGBTQ focused OutBüro Employer Branding and Ratings/Reviews platform provides your organization of any size and any location in the world the opportunity to demonstrate and social proof all that the organization has been and currently doing to foster an LGBTQ inclusive environment for both employees and customers. Check out this article with a video discussion overview of all the site’s features for the employer. Additionally, take a look at this article that describes the site for the employee perspective. Continue to explore the OutBüro blog and site for more great informative articles to help you understand this better.

Contact Us for more Information and Recommendations

Want additional information on how to get started on your organization’s journey to being LGBTQ inclusive? Contact us. We’d be honored to speak with you, learn more about your organization, provide information and recommend Diversity and Inclusion consultants who are not only generalists but also have an LGBTQ focus.

LGBTQ Corporate Equality Workplace Employees Rate Employer Branding Reviews monitoring Company OutBuro - Diversity Inclusion Gay Lesbian Queer

About the author: Dennis Velco
An LGBTQ rights activist who focuses on the LGBTQ professional and entrepreneur community. Enabling employer brands to thrive and demonstrate their support for their LGBTQ employees and the community.

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