November 5, 2019
(updated January 3, 2020)
Published by Dennis Velco
There are several LGBTQ corporate equality indexes around the globe. They all appear similar in their approach and model. Since I live in the United States I’ll briefly discuss the Human Rights Campaign Fund’s (HRC) Foundation’s Index.
I applaud HRC for leading the way in establishing LGBTQ friendly policies, benefits, and practices in the USA with Fortune 1000 level companies. Each of the 10-11 years they have produced their annual report they’ve added additional criteria making companies who scored 100% last year further improve to maintain that coveted score.
I’m more than open to being corrected and provided with more information. But here are the facts as I understand them:
In order to produce the report, the HRC PAC (Political Action Committee) formed the HRC Foundation, after all a PAC focuses on politics, not corporations. The LGBTQ Equality Index is a huge income source for HRC. According to their public tax records, the HRC Foundation alone generated in 2107 $20.5 million. In 2018 $20.7 million. While the PAC side in 2017 pulled in $49.7 million and in 2018 $52.3 million. This means the HRC Foundation’s income from the LGBTQ Corporate Equality Index represented 29.2% in 2017 and 28.3% in 2018 of HRC’s total income.
For as long as it’s been produced it is limited to only the US Fortune 1000 and their top law firms which is less than 0.01% of the US employers.
The US Fortune 1000 employ 8% of the US population – this leaves the remaining 92% of the US employees not represented and left behind.
99.99% of US employers don’t have the opportunity to show how great they are since not included.
The once a year survey is sent to the HR director.
Fortune 1000 companies can choose to participate or not – if not they get scored 0%.
The HR Director (or appointed HR staff person) completes the survey and provides any necessary documentation. It is self-reported by management.
HRC can at any time choose to boot a company off the upcoming year for actions or inactions as they themselves determine.
It takes into account if the Fortune 1000 company has LGBTQ friendly policies, benefits, and other attributes. Which are all 100% amazing to have. But it does not include any (ZERO) input from actual LGBTQ employees regarding the reality of the working environment.
With all the above, the HRC LGBTQ Corporate Equality Index was a great start in building the momentum of creating LGBTQ inclusive safe workplaces. Over the course of 10 years and over $200 million, it is appreciated but not enough for today and moving forward.
OutBüro is your alternative and opportunity
OutBüro is a comprehensive employer branding and review monitoring platform for all employers, any type, any size and anywhere. OutBüro does not rate/score your organization. Your employees do.
OutBüro is for any employer – for-profit, non-profit, government of all levels, universities, colleges, PACS, etc.
OutBüro is for any size employer from Fortune 1000 to an employer of 10 people.
OutBüro is for anywhere. No matter what country, state/province, region/county, or city. Technically anywhere in the universe connected to earth’s internet. 🙂
Indicate if you have or not and then link to and/or upload the following:
Sexual orientation non-discrimination policy
Gender identity non-discrimination policy
Domestic partner benefits
Trans inclusive health benefits
LGBTQ employee resource group (ERG)
If the organization publically supports LGBTQ Equality and Inclusiveness
If the organization has all the same in all regions is operates
If the organization requires the same level in vendors/suppliers/contractors
If the organization has LGBTQ inclusion/awareness training for all employees
90% of the data you provide about your organization must accompany social proof – link to it or upload it. This gains your organization credibility as you are not just saying you have it, you are showing you have it.
Consolidate and showcase all the great things the organization does for its employees, its clients/customers by linking to content, uploading photos, linking to videos, posting articles.
Indicate how the organization supports the community linking to other sites, uploading images, linking to videos, posting articles.
Indicate the LGBTQ organizations such as non-profits and small businesses you support linking to their OutBüro employer listing.
Link to and/or upload your LGBTQ inclusive customer-facing marketing.
Describe and link to the LGBTQ inclusive recruiting employee candidate career fairs and such that you participate in and support.
Link/upload LGBTQ employee video testimonials.
Link to your primary online job posting site.
Link to the profiles of your staff recruiters dedicated to seeking LGBTQ candidates
Indicate the number of total employees, the number of all diversity categories in positions of management and the number of LGBTQ persons in positions of management.
Host your LGBTQ Employee Resource Group on OutBüro community groups
Use the community profiles to seek out qualified LGBTQ candidates.
Add LGBTQ centric press releases on the OutBüro blog – news announcements, employee or client/customer stories, monthly/quarterly LGBTQ ERG activity announcements and so much more.
OutBüro does not rate/score your organization. Your employees do.
OutBüro will never boot your organization off the site.
Your organization may be added to the site even if you as an organization choose to not claim your listing – employees may still rate you. Case in point, Publix has refused to participate with HRC, we simply added them. Employees may add any employer for free with limited listing features and then rate them.
It’s affordable. It’s based on the total number of employees so small and medium organizations get all the same features as a large organization at a scaled annual subscription.
It is timely – get feedback from employees up to every 4 months on their unique timeline.
Lead as the admin/moderator a topical, industry, company, or regional group.
July 30, 2019
(updated January 7, 2020)
Published by Dennis Velco
Any employer. Any size. Anywhere in the world. YOUR voice for LGBTQ corporate equality.
This is a transcript of the video and slightly edited for clarity in text form. The text is in the order of the discussion dialog, which is not exactly in the best structure of article content writing. You know, I said “you know” about 1,000 times in the video so I edited those out in the text to make it cleaner, ya know. LOL.
Hi, I’m Dennis Velco founder and CEO of OutBüro as well as founder and moderator of OutBüro on LinkedIn that’s been running around for 11 and a half years. As of the time of this video recording (July 2019) the OutBüro on LinkedIn group has over 46,300 Global members. I am very proud of that. I built that (OutBüro on LinkedIn) 100% voluntarily on my time and my funds. There has been barely a handful of days over the last 11 years where I have not been actively working inside of that LinkedIn group to hone it and make sure that it stays on course. That is why it has a high amount of engagement and participation.
Any employer. Any size.
You are tuning into this likely because you are an employer of some type. You are either an entrepreneur or company/organization and you’re wondering, what is OutBüro and what can it do for me and our company/organization? Maybe you have a couple of employees say, you know, 15-16 employees or you’re an employer of 500, 1000, 5000 or 200,000+. That is a key thing about OutBüro, it is for all employers and all types of employers.
You are tuning into this likely because you are an employer of some type. You are either an entrepreneur or company/organization and you’re wondering, what is OutBüro and what can it do for me and our company/organization? Maybe you have a couple of employees say, you know, 15-16 employees or you’re an employer of 500, 1000, 5000 or 200,000+. That is a key thing about OutBüro, it is for all employers and all types of employers.
So let me clarify that for you. And by the way, I’m going to talk more about the actual features for you as an employer and having your listing on OutBüro in the next video. So I’m going to try really really, really, really hard not to get into the nitty gritties of features in this particular video here.
OutBüro is pronounced just like “out bureau”. Büro with the umlaut, which is the two dots, is German meaning office. So “out office” also, of course, hearing the words “out büro” you can think of newsdesk reporting and so forth. So I wanted, an English / American word as well as a more European based word. I happen to have lived in Germany serving in the US Military (Army) and as a US Department of Defense civilian for five and a half years. That’s why I chose that word. Also, it is a nice, short and sweet URL so that you can type it very quickly and get to it.
Back to the who
So getting back to who it’s for – it is for any employer any size anywhere in the world. So let’s talk about for first types of employers. Okay, so you could be a for-profit entity of any size, again one-three people all the way to a huge organization with 200, 250, 300 thousand employees globally. The platform as it grows and adapts will be trying to fit all different levels. We’ll be honing it to try to tailor the interface based on the size of company/organization as well as we move forward.
Tech issues addressed – focused on building value
It’s a fairly new site in that it’s about a year and a half old. Recently we overcame some technical difficulties that I was having (not being a “real developer myself) and had to bring in a web applications developer earlier this year to assist. Since those issues were solved, over the last three months (as of this taping) we have been focused on honing the site toward its vision. We’ve been zeroing in on getting it down to something of value for both the employees as well as the employers. Hopefully, after this dialogue and learning a little bit more in the next video, you will hear an overview of the current set of features for you as an employer. My goal for this video is to convey its intent and value.
I’m always open to constructive feedback on how to make it more useful and beneficial for you. So when you’re reviewing it adding your Employer listing, if you have ideas and you think things should be done this way or that way or added additional fields for input and so forth please let me know. Contact me through our support contact form. Once you get to know me a little bit, shoot me a direct email and let me know what your thoughts are providing the constructive feedback for us to make a make the system more effective for you because it’s for you.
For LGBTQ employees and employers
It’s predominantly geared for the LGBTQ employees as in information service and for companies/organizations as an LGBTQ employer branding and review monitoring system. [Lamp flickers] Okay, and I’m sorry about that. The light keeps flickering. It’s a little distracting for me. But I don’t want to turn it off. Hopefully, just laugh at it or something.
So as an employer, again getting back to that, you can be a for-profit company. You can be a sole proprietor. You can be a non-profit. You can be a political action committee (PAC). That’s what we call here in the United States a political action committee. You can be a government entity federal/national, state/province, county/regions or city/town level government and so forth.
Within that for example, I happen to live in the Fort Lauderdale area. So I’ve already added the City of Fort Lauderdale. I’ll be adding the police department and Fire Department too along with the education department and so forth.
So think about that and think about all the potential employees out there who are affected. So any organization of any size and any type as well also anywhere on the planet. OutBüro is not limited to the United States or to England, India, Australia, or Japan. It’s everywhere. Some of our future features will be making it multilingual as well. I’m going to try not to get into features. I have a really bad habit of doing that.
Why is this important?
So just a little bit about the why. How did this come to be? And why is it important for me, important for you, and your employees? There are several, employers / corporate equality indexes around the globe. From what I have seen and from what I have gathered through various sources my perception is, and I don’t believe I am incorrect and I happily accept additional information, but they are all focused for the most part on the Fortune 1000 level. Obviously, I would love for all of the Global Fortune 1000 level organizations to join and participate OutBüro and be rated by their employees.
Current corporate equality indexes narrow in scope
Here’s the thing, just looking at the United States where I live Fortune 1000 level companies employ approximately eight percent of the United States’ population. What about the other ninety-two percent, right? Granted, I understand why those entities have taken on and focused on the Fortune 1000. I understand. I truly do. Because it is when politics and laws are not moving fast enough, you can still create, protections and so forth for people through their employer. I get that totally 100% and I applaud all of those organizations out there who have been working with the Fortune 1000 because I know it is not easy. My past clients for 13 years was Fortune 1000 level and I consulted on change in processes in and around taking old processes to new processes and then implementing the systems to support those new processes. I totally understand how difficult that that is. But at the same time, focusing for 5, 6 and 10 years on only the fortune 1000 has left 92 plus percent of not only the US population but even more across the globe kind of just out there floating. Who’s paying attention to them and that’s where OutBüro, and I in creating OutBüro predominantly have seen the opportunity. That there’s a huge vast void of an opportunity for all employers to be able to share what they doing the realm of LGBT inclusivity and creating a welcoming and belonging environment.
“(OutBüro) is fascinating and much more aligned with the UN’s Global LGBTI Standards for Business than most indexes! – Fabrice Houdart – Human Rights Officer @UN” user=”OutBuro” hashtags=”#LGBTQ #WorkPlaceEquality #CorporateEquality”
One of the things I like to share and I use it as an example pretty often is while I was living in Clearwater, Florida, there was a small Mexican baker about two blocks from where I lived. I loved their pastries. They were absolutely phenomenal. So I went there about once a week and got friendly with some of the staff. One of the staff was clearly gay – flamboyant. You could tell, you could just tell, that he loved his job. He absolutely loved everyone that he worked with they loved him. There’s nothing at all wrong with that. They probably employed, in and around 12-13 people or so. A company of that size probably didn’t have an official non-discrimination policy. They most likely didn’t have transgender-inclusive health care benefits and so forth. So, under the current equality measurements, they would be dismally scored. They’d be like zero even if they responded to the surveys – but they’d never be included due to their size. At OutBüro yes, we want you to have those policies, procedures and benefits and all of that stuff especially as you’re a larger organization, but, you know even small companies even though they don’t have those in place they can still be an incredible place for an LGBTQ employee to go to work and thrive. On OutBüro that employee can add that employer for at no cost (with limited features), that employer may claim their listing or add their listing themselves and take advantage of all the features and still have a positive employee based review on OutBüro.
A little background
So clarifying a little bit about why and how. As I mentioned over 11 years ago, I started the first LGBTQ group on LinkedIn and that was before they had the blue button to for anyone to start a group. It didn’t exist. I actually contacted LinkedIn customer support and had about two weeks worth of email exchange with them. I basically volunteered to moderate the group and they agreed and started it. As agreed they assigned me as the moderator.
Also for several years, I have been involved at least in a passive capacity and most recently with OutBüro, starting to post in about five or six groups on LinkedIn for diversity and inclusion professionals. These groups represent, I’m sure there’s some member overlap there in the various groups, but they represent in and around 60,000 diversity and inclusion professionals around the globe. So between the OutBüro on LinkedIn LGBTQ professional group and the diversity and inclusion groups, I get a lot of information.
Group members reach out for advice
Over the years I’ve had individual people contact me a couple of times a month asking me for help, advice and so forth. All of that ranges from people seeking asylum and how do they go about it. Business owners both in the United States and around the world will contact me for information, about seeking funding for their business. I’ve also have had people contact me and say, how they work for such and such company. Then when they (the company) reached the 100% score on a current corporate equality index management backs off funding, all the top management who were so focused on that now is off on the next big project/initiative. I get that but it left the employees feeling a little disenfranchised. It caused them concern and to question WTF happened? As a company, many take two steps forward then one step back, two steps forward again and one step back. We all do it. We grow and we make mistakes. So I also want to be very very clear, I don’t expect any business/corporation/organization to be perfect. I’m not perfect. How can I expect you to be perfect? We’re human and businesses/corporations/organizations are made of humans.
US Supreme Court and LGBTQ workplace-corporate equality
So that gets me to the next point as to why OutBüro is so important. Coming up here in December of 2019 there is a US Supreme Court case about LGBTQ protections from employment discrimination. They are supposed to hear that case and possibly vote. I hope they’ll vote positively on this making LGBT discrimination in the workplace across the entire United States illegal. Wonderful. I hope it happens. Currently, in the United States, LGBTQ protection laws are spotty leaving 50% of US LGBTQ vulnerable to legal discrimination.
Sexual harassment and LGBTQ corporate equality
To remind you we have had sexual harassment laws on the federal books since 1978. Most states followed within one to two years of that. If you employ more than say 500 people your organization it likely has a sexual-harassment policy. You likely have anti-sexual harassment training and you likely every year require your employees to sign off affirming awareness. Whether it’s electronic or on paper that they know that sexual harassment will not be tolerated in the workplace. Okay, however, turn on the news almost weekly. It’s really sad how many cases of sexual harassment right here in the United States, almost on a weekly basis, makes prime news. Now if sexual harassment has been illegal for 40 years and almost every call it at least 80% of all employers in the United States has all of those policies and procedures – laws, policies, training, procedures and all that has been going on for 40 years. How come that’s happening?
they found that:
81% of women in the United States experienced workplace sexual harassment according to a 2018 NPR survey
So by that example, it is clear that laws, policies, training, and procedures are not 100% effective at eradicating sexual harassment.
Although having these LGBTQ policies and benefits are absolutely amazing. I applaud you for having them. However, if we just take sexual harassment and the 40 years since that was enacted as an example then it’s going to be decades for full LGBTQ corporate equality. I hope it won’t be that long and I hope OutBüro will be a mechanism to help speed up the process of true LGBTQ corporate equality where LGBTQ employees will feel welcomed, safe and protected in their workplace in the US and everywhere in the world.
Employees have deeply rooted learned prejudices
Let’s say you’re an organization of 10,000 employees. Wow, that’s a lot of people right? If you’re an organization of 50,000 or 100,000 or more just think of the complexities. Here is the thing. You’re employing people. People come with lifelong learned ingrained mindset learned from their parents and their environment. So when they come to work, you might have all these fantastic, policies, benefits, training and specifically LGBT sensitivity training and so forth, but you’re trying to unlearn deeply rooted engrained attitudes. You’re trying to take those employees and erase a lifetime of learned prejudices. That’s really tough. People just don’t switch that off after a mandatory once a year one hour LGBTQ sensitivity training.
Just like when sometimes people will say, “Oh, I’m not racist“. But then you hear the next thing out of their mouth five minutes later. It’s like that or they would never do sexual harassment, but then something falls out of their mouth that makes you go. “Wow. I just can’t believe you said that.” I understand you are working on LGBTQ corporate equality and striving to create a welcoming environment I applaud you because you have a very very tough job. You are trying to create the precedent and the intention of the company, but you have all these people who work for you who bring their discrimination from their learned prejudices and all their baggage to work with them. You are asking and training them and hopefully giving them enough negative incentive that they’re going to realize they need to clamp it. Keep it shut. Keep it to themselves or walk out the door. It’s tough.
OutBüro employer branding timely feedback tool
OutBüro can be a mechanism for you to get timely and frequent feedback. I need to move forward because I’ve already been doing about 22 minutes here, but I wanted you to understand that I understand and I get it’s a tough job. So let’s talk about how you can utilize OutBüro with all that information to benefit your LGBTQ corporate equality efforts.
Customer branding too
Okay, let’s get started on employer branding. What you’re going to see in the next video as we break down is a discussion about the features. OutBüro is a platform where you may consolidate all of your branding messages to your LGBTQ current and prospective employees. Also as a ratings/review site, your customers may also see the content and ratings/reviews. There’s one company added to the site about a month ago that is an online retail company. And all of a sudden recently their listing is receiving like they’re it’s like 5-7 hits a day. Right now that is a lot. I was curious about that. I think it’s because people are coming to OutBüro because they are an online retailer and I think it’s potential customers looking for reviews about that company – [based on web analytics].
LGBTQ employer-corporate rating monitoring
As employees start rating that company for their workplace-corporate equality from the employee perspective current and potential clients/customers are also going to see those ratings. People like to do business with (and shop/purchase from) companies that they can identify with and feel good about. Having a presence on OutBüro and putting your best foot forward on OutBüro not only can be beneficial in your employer branding, but it also can be beneficial in your client/customer marketing and branding as well.
For employers, OutBüro employer branding is one of the main site feature and benefit. It’s also employer review monitoring. As an employer, you won’t be able to edit what a reviewer says but you’ll be able to flag it for a potential administrative review if for some reason you feel a review/rating needs to be brought to our attention for potential moderation. You will be able to after claiming or adding your Employer listing you are in control of the content that is representing your company. You will have a contact record and also will be able to anonymously interact with the raters/reviewers
Timely LGBTQ employer review/rating insight
OutBüro can be a timely pulse on your state of LGBT inclusivity. The reason I say it’s a timely pulse is that once someone posts a review/rating <<BAM>>, it’s instantaneously online. Additionally, an employee reviewer/rater may post a review/rating every 4 months on their own unique timeline.
So let’s say you’re a company/organization of 100,000 employees for simple math sakes. Let’s say 10% of your employee base is LGBTQ, heteroflexible and so forth whether they’re out at work or not. so 10% of 100,000 is 10,000 LGBTQ+ employees. Each of those employees come on board OutBüro partly from you make it known that your company/organization/government/corporation/non-profit/PAC, etc, has claimed/added your Employer listing on OutBüro. Although you don’t incentivize them to leave you a review/rating you make it known you are on OutBüro and you embrace feedback and hope that they will review/rate you in whatever capacity that they see fit. So as each employee begins rating/reviewing you potentially as frequently as every 4 months as your company makes improvements or falls (has an incident). You’re going to see your OutBüro score go potentially up or down based on that immediately and continuously. So it’s a timely pulse for you.
LGBTQ candidate active recruiting
With OutBüro’s employer branding you are able to demonstrate your active recruiting of LGBT employees/candidates/job seekers. Even other LGBTQ workplace/corporate equality indexes around the globe are wanting to see that you are actively recruiting LGBTQ candidates. Social prove it by linking to the job/career fairs you participate in, show your LGBTQ employee testimonials, and link to the LinkedIn profiles of company recruiters focused on LGBTQ candidate/job seeker recruiting.
Social proof of your LGBTQ diversity and inclusion efforts
You’re also able to show off and consolidate your LGBT diversity inclusion messaging as I mentioned earlier by linking/social proving. It’s not you just saying that you have a transgender-inclusive health care benefits for example, but actually linking to your website where that is stated publicly. And so most of the fields on OutBüro you are able to leverage social proof. This is very important because again it’s not just you saying it or it’s not just some report saying that you have it. You are proving it.
LGBTQ Active Recruiting Marketing
LGBTQ Employer Corporate Political Donations
Corporate LGBTQ Community Support
Corporate LGBTQ Inclusive Marketing
LGBTQ Employer Diversity & Inclusion Attributes
Corporate LGBTQ Community Involvement
Pro-LGBTQ and anti-LGBTQ political contributions disclosure
Also on OutBüro, you’re able to annotate your political contributions at a city, county/region state/province and a national/federal level. Very important that both your political contributions to known pro-LGBTQ political candidates or currently in office political folks as well as anti-LGBTQ politicians. Not only indicate that you do donate but you may explain why it was important to your business/organization to do so. We know that sometimes you have to do business with and/or “grease the palm” of politicians that you really don’t necessarily agree with all of their stances on every issue. But because of the position that they’re in such as a chairperson of particular committees, you have to deal with them. All right, it’s okay. We all have to deal with people that we don’t like or we would rather not. But we have to because of our job, company/organization needs. Just give a proactive statement on OutBüro as to why that was important to the company and how that benefits your organization and then therefore how it benefits your employees and your customers.
So, you know, I’m not here to beat you up over donating two and a half million dollars to anti-LGBTQ US congress members AT&T. I know they’re probably sitting on or chairs of committees that affect your business. Okay, you can’t control that that person is still in a position of power and influence. You have to do it. I get it. But then you also now have the opportunity to proactively briefly explain yourself on o OutBüro. Annotate it right next to the positive things that you are doing and the entire record is about the positive and the balance. It’s just reality. None of us can just deal with unicorns and rainbows our entire career/business life and be successful. Sometimes we have to deal with companies/organizations, politicians, people and entities that don’t always follow our own core values, but we still got a deal with them. All right, so just explain it proactively on OutBüro as your space to do that. I recommend that you do it as soon as you know that those donations are happening. Come to your OutBüro Employer listing and make a statement here. Get in front of the conversation before all the reporters and LGBTQ rights activists try to rip you apart. You then say, “Oh I/we have already disclosed that on OutBüro.
LGBTQ inclusive marketing social proof
As part of your LGBTQ employer branding on OutBüro, we also have the ability and want you to include demonstrating your LGBTQ inclusive marketing naturally with social proof. That is the company/organization’s customer-facing marketing. It allows you to indicate the months in which your LGBTQ inclusive market is active. Social prove it by providing links to, videos, websites and uploading images so that a whole picture is seen in a consolidated view.
Bi-directional sponsor and sponsors indication
LGBTQ Own Business and Non-Profit Support/SponsorshipOn OutBüro you may indicate what LGBTQ owned businesses and non-profits you support and sponsor. Then also who sponsors you perhaps you’re a small organization like some friends of mine, Debt-free Guys. They run a personal finance blog for the LGBT community. They are sponsored by some outstanding financial institutions like Prudential, MassMutual, and CaptialOne. Thank you for that. And so those organizations can indicate that they sponsor the Debt-free Guys. Then on Debt-free Guys record, they can indicate who sponsors them. So it’s a cross-reference opportunity that it kind of a little bit of a check and balance there. So that goes both ways.
Seeking Funding and Funding Available
You’re able to indicate whether if you are an organization seeking funding there are multiple types of funding to indicate you are interested in. I’m going to get in the features later and the next video different kinds of funding that you’re seeking grants loans venture capital., etc.
As an organization, if you have funding, grants, provide small business loans, sponsorships, donations, are an investor, etc. I’ll talk about that next but on both sides of the fence whether you need or seeking funding or whether you have funding available you’re able to indicate that on your Employer listing record.
We’ll be adding search features so that if you’re an organization, you could search for a new nonprofit or new small business to support and vice versa if your nonprofit or a small business looking for funding you can then search organizations that have it available
As mention above, indicating who sponsors your company/business/organization is both saying thank you and also helping that organization demonstrate their LGBTQ community support. W
LGBTQ employer reviews monitoring
You’re able to flag reviews if something comes up that you feel needs moderation. We do have employer ratings/reviews guidelines and if you’d like to look at the employee-focused video that I did about posting ratings/reviews. Together they cover the do’s and don’ts and the whys and the how’s and so forth.
There are incredible benefits to being LGBTQ inclusive and welcoming. Not only are you providing a welcoming space for your employees, but there are also many studies about this I wrote about. Organizations no matter what size they are who focus on inclusivity and creating a welcoming space for all their employees, magic and miracles begin to happen because people are able to bring their authentic self to work. They are able to feel that their ideas are welcomed that they don’t have to hold anything back. Communication is improved when you have happy employees. Happy employees create a positive experience for your customers and your clients. You then get repeat business that leads to more money. That is more money in your pocket or more money for your shareholders. Everybody wins. So it’s a lovefest.
No one and no organization is perfect. Learn, adapt and improve.
Focus on LGBTQ workplace and corporate equality utilizing the OutBüro platform to help you get the to your message out in a consolidated platform. Receive that employee provided feedback rating/review as a timely pulse on how you’re doing, learn, adapt and improve. Remember you’re not perfect. I’m not perfect. Your organization isn’t perfect. We all make mistakes. We all make blunders we make errors. That is not what defines us. It’s not what defines me it is not what defines you. It is what we do with that.
OutBüro pricing and value
Let’s talk a little bit about value right here, OutBüro is priced on an annual subscription basis based on the total number of employees. To send our LinkedIn group of 46,000+ global members via LinkedIn’s marketing platform it would cost over $23,000 no matter the size of your organization. OutBüro provides so much more ways to communicate your employer brand to our current and growing LGBTQ professional target audience.
For an organization over 30,000 employees, OutBüro is about half that LinkedIn one-shot price. On OutBüro could build and consolidate your entire LGBTQ employer branding and get all the benefits that are associated for example posting regular articles on the site. So it’s not just about your listing when you are a subscriber you also then can post content. Posting content could be employee features, it could be highlighting a customer, it could be highlighting you at Pride somewhere, quarterly updates on your efforts, OR the quarterly activities of your LGBTQ employee resource group.
The field is open on what you can post but want it to remain, LGBTQ centric. For example, if you work for NASA please don’t post your new rocket system and its propulsion capabilities, unless highlighting LGBTQ employees on the project.
Ratings/reviews will happen. Get in front and shine.
Remember, any current or recent past (up to 5 years) employee may add your company/organization for free with limited feature and then rate/review you. You have no control or input over that. You may claim your employer listing if already present or add it if not already on OutBüro.
It’s your choice whether you are going to be proactive and take control of the conversation/your brand and join us and partnering to help you shine as much as possible understanding that blunders will happen. But it’s what we do with it that matters.
OutBüro Ambassador program
We have an ambassador program. Where if you as an organization, an individual or a company of any size, or a non-profit, or a political action committee (PAC), or a chamber of commerce, or Community Center anyone, anywhere may participate.
Let’s say you have contacts in the business world and you sign up for the OutBüro ambassador program- it is an affiliate marketing system. It is a very transparent system. You have the ability to earn a percentage of the annual subscriptions for those employers that you bring on board to OutBüro. It’s not just the first year. It’s every year that they maintain their subscriptions. So it’s a way to create an immediate income and residual income. So it’s great for organizations that are looking to supplement or increase their revenue.
Thank you so much for tuning in thus far and I hope you will join us. I’m a little I’m a little windy. I hope you can tell I’m just a plain person like you. I’m just trying to do something for my community that benefits the companies/organizations and LGBTQ employee of the world. But you know, hey, I have my issues too and one of them is I’m a bit chatty. So I’m going to end this now and we’ll see you in the next video talking more about the actual features on an employer listing. Thank you so much, and I look forward to getting to know you and your organization better as we move forward in the future. Thank you.
July 19, 2019
(updated November 8, 2019)
Published by Dennis Velco
Attracting quality candidates/job seekers and retaining the staff/employees your company/organization has already invested in can be a challenge. Further adding that as an employer you are dedicated to building, fostering and maintaining a work environment and culture that is diversity and inclusion focused is a worthy, and rewarding huge task. So many organizations struggle with how to best reach the targeted diversity job seeker audience they desire with few resources to make your efforts well known. OutBüro (www.OutBuro.com) is a resource for employers of all types, sizes, and no matter where in the world you operate who desire to have a robust LGBTQ employer branding and recruiting marketing strategy.
[easy-tweet tweet=”(OutBüro) is fascinating and much more aligned with the UN’s Global LGBTI Standards for Business than most indexes! – Fabrice Houbart – Human Rights Officer @UN” user=”OutBuro” hashtags=”#LGBTQ #WorkPlaceEquality #CorporateEquality” url=”https://www.OutBuro.com”]
OutBüro meaning and pronunciation
Out is an English world and often used in the LGBTQ community. Its history of use stems from the phrase “Out of the Closet” meaning not hiding one’s sexual orientation.
Büro is a German word that in English means “office”. The two dots are called an umlaut and makes the “u” long sound. Büro sounds exactly like the English word “bureau”, such as a news bureau.
So combined OutBüro means Out Office, which in the context of the site is Out Company, Out Organization, Out Employer in support of your LGBTQ employees and job seekers.
Why is LGBTQ Employer Branding needed?
You may believe that if your company is listed one of the LGBTQ Corporate Equality Index that obtaining a top score there is your golden grail of letting the LGBTQ community know you’re a great place to work as an LGBTQ employee. However, those listings are limited in so many ways. For those organizations fortunate enough to be large enough to be on those listings it merely indicates that LGBTQ inclusive policies benefits and some business practices are present to a degree. They might state if the company/organization does LGBTQ-focused marketing and actively recruits LGBTQ candidates. They are however not a platform for you to control and consolidate your LGBTQ messaging. Further, OutBüro provides social proving allowing you to link to your and 3rd party website clearly showing the policies in place, benefits you have, your marketing in video and print, your inclusive recruitment marketing efforts, your political contributions and your community involvement to name some of the features. It allows you to also upload lots of photos and link to lots of videos further demonstration all the hard work you are putting into your full LGBTQ diversity and inclusion program. You may indicate LGBTQ organizations and businesses you sponsor, any form of funding you have available for LGBTQ non-profits and LGBTQ owned businesses to apply for. Further you may indicate the number of out and visible LGBTQ management within your organization. In addition, it provides you an opportunity to post articles directly on the platform highlighting all that you do. Some ideas might be quarterly updates on the activities of your LGBTQ employee resource group, LGBTQ career fairs you are participating in, feature LGBTQ employees, and pretty much any news/stories related to your LGBTQ inclusive efforts. Go ahead and show off all your hard work.
LGBTQ employer ratings by employees
Your OutBüro rating is based not on having policies, benefits, and practices in place, although those are important, but rather from the ratings/reviews from current and recent past employees. Recent past as we define it means up to 5 years. See the employee-focused video below for more information from that perspective.
Even a small business/organization that do not yet have official LGBTQ inclusive policies and benefit may still be rated as an excellent employer by their employees.
Timely LGBTQ employer equality ratings
Your company/organization is constantly evolving so OutBüro’s LGBTQ employer ratings/reviews are too. Employees may initially rate/review your company/organization at any time 24/7/365. Once an employe posts a rating/review it is live on the site immediately and aggregated into your overall rating. They may rate/review you every 4 months on their own unique timeline. Imagine an employer of say 100,000 employees. Let’s say 7% of the workforce identifies as LGBTQ and heteroflexible. That would be a potential of 7,000+ reviews/ratings up to every quarter. This provides you timely and insightful feedback on the state of your environment and culture.
OutBüro for employers
Most company/organization career/job pages have little to no information regarding all the incredible policies, benefits, employee resource groups and LGBTQ community the company/organization has and participates in.
Although in a few countries there are LGBTQ Workplace/Corporate Equality Indexes, these are typically limited to only the Fortune 1000 and/or the countries very largest organizations. Being present on those lists is quite an achievement for which you should be rightly proud of. It is however not the full picture of all you do. They are limited to indicating the policies and benefits you have if you are large enough to be invited to participate.
In just the United States the Fortune 1000 employs approximate 8% of the workforce. That represents around 33 million employees and obviously a huge number. We’d love to have all those employers leverage the OutBüro LGBTQ employer branding and review monitoring solution and welcome all employers of every type and size.
LGBTQ employee marketing difficult to find
As a corporation/organization works to create all the great LGBTQ inclusive policies, benefits and business practices to be an attractive employer to LGBTQ candidates often the marketing of that effort is a second thought if at all. While focusing on building the OutBüro and our initial adding around 300 Fortune 1000 companies we discovered that for the vast majority it is downright difficult to find LGBTQ information about the company/organization. Now put yourself in the position of the LGBTQ job seeker wanting to have a clear picture of the kind of company/organization they are considering applying for. The absence of information or difficulty locating it on the internet searches is a potential indicator that the company/organization is not very LGBT friendly at all. OutBüro is your solution to consolidate your LGBTQ employer branding making it super easy for potential candidates to see you as an outstanding LGBTQ employer.
For Every Employer Type
OutBüro recognizes that LGBTQ people are employed by every type of company/organization. When claiming/adding your Employer listing to OutBüro you specify the legal entity type which currently includes the following:
Company – Public
Company – Private
College / University
PAC – Political Action Committee
Non Profit (General)
LGBTQ Focused Non-Profit
For employers everywhere
LGBTQ people live everywhere and likely where your business/organization operates. Therefore, OutBüro is not geographically bound. In fact, our LinkedIn LGBTQ professional group currently has over 46,000 global members and site traffic to the www.OutBuro.com website demonstrates interest globally. Here’s an OutBüro site traffic map of June 2019.
Consolidate your LGBTQ employer branding
OutBüro is your tool to consolidate and focus your employer branding efforts to clearly demonstrate what a fantastic employer you are for LGBTQ candidates/job seekers and your current employees. We’ll be adding articles/postings discussing all the current features very soon and in the meantime check out the following:
This is a user guide for adding your company/organization to the OutBüro employer branding and reviews monitoring platform when it is not already present as an authorized representative of the company/organization.
This explainer video discusses OutBüro employer ratings/reviews intent and process from an employee’s perspective. It is beneficial as an employer to review so that you are aware of the information and data OutBüro seeks input on.
Every company/organization can benefit from embracing and fostering a work environment and culture of diversity and inclusion where your LGBTQ employees feel welcomed and that they belong. It improves team communication, problem-solving creativity, promotes happy employes that in turn create amazing experiences for your clients/customers that lead to improved financial benefits.
It’s not a perfect
No, that’s right, OutBüro does not claim to be perfect. It has been developed from our experience and industry practices. We’re off to a strong start in helping you consolidate your LGBTQ employer branding and reviews monitoring. We are a new tool and platform that is focused on evolving, growing and expanding for you and LGBTQ employees/volunteers. Just as your organization evolved from its beginnings to where you are today, so will OutBüro as more company/organizations come on board and we receive constructive feedback on way to improve the system.
Get started today
To get started on OutBüro you don’t have to be perfect either. You are also evolving and we recognize that. OutBüro employer annual subscriptions are based on the total number of employees so it’s affordable for any size employer.
Your employees/volunteers may add you to the system and rate/review you even if you have not yet claimed/add your employer listing yet. Ideally, you’ll jump in and claim/add your listing providing as much of the information as possible. Note that to get started there are only a few required fields and you may edit your listing at any time as you gain more information, locate resources, improve your LGBTQ policies, benefits, and practices. Let’s grow and evolve together.
The main focus of OutBüro is to be a growing resource for candidates to use the site to research LGBTQ inclusive and friendly potential employers. As an employer, effectively managing your organization’s presence on OutBüro can help you put your best foot forward with these candidates and while still supporting other corporate equality signals such as HRC Corporate Equality Index if your organization happens to be a US Fortune 1000 company.
OutBüro is different in that is allows any employer, be it non-profits, educational institutions, small or medium-size businesses and government entities of all levels to participate. Further OutBüro is not geographically limited to the United State thus any employer anywhere in the world may demonstrate their LGBT inclusiveness and socially prove it too by linking to both their own website with diversity and inclusion information as well as 3rd party sites. Those links may be to LGBT friendly policies and benefits touted on your organization’s website, videos or non-profit sites showing your company as a supporter to name a few. If no links are available, there’s a specific area to describe your LGBT community involvement.
1. Showcase your
Employer branding is important for any company of any size. Many studies have demonstrated that companies that fully embrace LGBT equality creating a welcoming environment for both employees and customers reap improved productivity, employee satisfaction, customer loyalty and increased profits. Everyone wins. So, of course, your organization wants this. So get started today.
Are you and management concerned about what employees will post in their anonymous reviews/ratings? Well, current and recent past employees may add your organization for free and rate/review it even if you don’t participate. Having an authorize organization person(s) manage and interact with those reviews shows you care and want to improve. Not being part of the platform and conversation says you are unaware or just don’t care. That’s not true, is it? If reading this you are no longer unaware. Right? So get started today.
Claim or add your employer listing
After the quick and easy free account registration search OutBüro to see if your organization is already listed by a current or recent past employee or other parties.
Afterward, you may either claim the existing listing or add the organization for free with limited features or for a small fee add the company with full features and control of the company content. The full-featured listing allows you to indicate the LGBTQ inclusive benefits and policies you provide no matter your company size. For companies already on the HRC Corporate Equality Index (CEI) this is another opportunity for you to demonstrate your diverse, inclusive and welcoming work environment. For companies out of HRC’s scope, this is your opportunity to publicly show your support for your LGBTQ employees no matter your company size or location worldwide.
Full company listings provide the ability for a robust company description, photos, videos, social media links, and opportunity to showcase your LGBTQ inclusive policies, your employees and more.
2. Make your LGBTQ employees aware
Get the accolades you deserve for making your company an awesome place to work. After your company listing is claimed or added, invite all your employees to come to OutBüro and rate your company from their unique LGBTQ perspective. Do not however incentivize them such as providing a reward for leaving a positive review. That’s a big NO-NO.
This will demonstrate that your organization is open to feedback. Sure, you might like it to remain in-house. But, review site similar to OutBüro who also house your job postings. OutBüro is not trying to replicate the job board arena as that is chock full of options. On your Employer listing you indicate the job board, be it your own, or a 3rd party you’d like the LGBTQ job seeking candidates to navigate to.
This will be a great insight for future potential candidates and entice them to apply for your jobs. You are free to be creative and leverage postings on our site. Or contact us for employee marketing collateral about OutBüro.
3. Employer review monitoring and interaction
OutBüro is the go-to and only site for employer reviews by LGBTQ employees. Launched in mid-2018 the site is growing. As members discover and read reviews at the start of their job search prior to speaking with a company recruiter or hiring manager you have the opportunity to influence their decision to work for your company knowing it is a welcoming and safe place that promotes diversity and inclusion.
The site is self-governing meaning inappropriate postings may be flagged for review. Other site members may up and down vote reviews indicating if they were helpful or not. We also have company review guidelines and community standards.
Over time OutBüro LGBTQ employee ratings will stand testament to what an amazing employer you are having your LGBTQ friendly workplace policies, benefits and practices indicated and socially proven,
Make it a point to monitor and respond to reviews and feedback on reviews as they are posted. Thank people for their time spent submitting a review, whether it is positive or negative overall, and address any complaints mentioned. While some complaints may be valid opportunities for improvement, others may be a matter of culture fit—so do your best to be transparent. Most job seekers find the employer’s perspective useful when learning about a company, and the majority say their perception of a company improves after seeing the company respond to a review.
When an LGBTQ candidate researches employer reviews/ratings and finds your company present, active and with great reviews from current and recent past employees they will be thrilled to submit their resume for your open jobs. You will receive a higher quality candidate than those who didn’t do their homework and “spray and pray.”
4. Join LinkedIn’s largest LGBTQ professional networking group
With an 11 year history, OutBüro founder Dennis Velco has built LinkedIn’s largest LGBTQ professional networking group with currently over 46,000 global members. It’s a valuable resource to cultivate relationships with candidates and post your LGBTQ focused content furthering your employer brand as LGBTQ inclusive and welcoming.
5. Post your own LGBT focused company and employee content
Increase your employer brand awareness with LGBTQ professionals. With an OutBüro Employer Listing subscription, the organization may post content directly to our blog as an author. We’d strongly recommend the content be LGBT professional life-related in some way. Perhaps it’s articles about what local, regional or national LGBT related events the organization has sponsored. Or maybe articles and videos featuring LGBT employees or customers. The article will list the authorized person/person as the author in an author bio box that will link all other past submissions posted.
If there have been negative reviews/ratings, an article might address what the organization is doing or has done to improve. It’s also a great way to feature what activities and such the organization’s LGBTQ employee resource group is doing on a monthly or quarterly basis. So many possibilities for your organization to be proactive. Some of this may be in the form of press releases. All submissions will be reviewed for approval before going live to ensure it’s appropriate for our audience and in line with the goals of OutBüro.
6. Submit LGBT related press releases
Add [email protected] to your press release distribution when the topic is LGBT related. Follow the standard format and provide images. OutBüro can review, edit as necessary and post it to the site distribute it via our social media channels and our LinkedIn LGBT professional group with currently over 46,000 global members.
OutBüro is a growing valuable tool for gay, lesbian, bisexual, transgender, queer professionals for networking and as passive or active job seekers. It is also a quite valuable tool for employers providing employer rating monitoring, supports workplace equality and provides the employer the opportunity to socially prove their LGBTQ inclusiveness for both employee and customers. Candidates use the site to determine where they are interested in working, and your presence there can be the difference between attracting top-tier candidates or losing them to a competitor.
With the majority of US states not granting legal protections and rights for LGBT people along with this administration doing everything they can roll back the few protections in place, it’s left to companies to lead the charge by providing an LGBTQ-friendly work environment through corporate policies and benefits.
OutBüro is a Glassdoor.com-like resource where you may share your experiences what it’s like working for your current and recent past employers – up to 5 years past.
Why Rate Your Employer?
Studies have proven that the more diversity-focused a company is the more profitable they are
Current measurements of Corporate LGBT Equality is Fortune 1000 level only and HR/Marketing department head SELF REPORTED with no/zero EMPLOYEE FEEDBACK.
Your review may provide public accolades for progress already achieved by their current focus on LGBTQ Corporate Equaity
Shine a light on problems – Is the company/organization not quite living up to LGBTQ Workplace Equality? Let them know anonymously.
You are making it a better environment for yourself, current and future co-workers
You are providing a resource for job seekers to make informed decisions about where to work
You are helping the company’s employer branding
You are helping it become a more profitable company improving shareholder value
You are a SUPERHERO
OutBüro is striving to be a global resource for the LGBTQ community by empowering LGBTQ people with a voice to influence business, company and corporate culture to improve the work-life for all both now and in the future. It is a feedback system for companies to gauge their real progress toward full LGBTQ workplace equality.
Every company listing in the CompanyReviewsEmployer Listing is required to indicate if the company has the following policies, benefits, and programs in place or not.
Sexual Orientation Non-Discrimination Policy
Gender Identity Non-Discrimination Policy
Domestic Partner Benefits
Has an LGBT Employee Resource Group
Public Commitment to LGBT Equality
LGBT Inclusion Competency Training
If it operates in more than one country has the same policies and benefits globally
Requires all vendors and contractors to have similar policies and benefits Indicate the number of diversity in management
Indicate the number of LGBT in management
Are LGBT-Friendly Policies Enough?
Simple answer – No. Having LGBTQ-friendly policies are wonderful and appreciated – but not the full picture. Remember, in the US Sexual Harassment policies have been in place since the late 70’s and still today it continues to happen. Just turn on the news. Now consider all the cases that do not make the news and those that go unreported. Discrimination and harassment of LGBTQ employees are no different. Just having policies is not enough. We must provide visibility and insight to make the change and ensure it is effective in its goals to protect.