Sonic Branding music acustic logo identity Olivier Jamin Changeart OJC Musical marketing consulting lgbt entrpreneur lgbtq professional gay business owner OutBuro online community

Marketing with Sonic Branding and Audio Tags

Olivier Jamin Changeart is an acoustic, audio, sonic branding identity special who can work with your company, startup, or organization to help you create a full sonic branding identity that becomes your musical DNA that permeates all of your digital marketing reinforcing your identity and message. Olivier is an OUT LGBTQ entrepreneur open to working with all clients from small startups, medium and large enterprises. As an LGBT professional he has a perspective on diversity and inclusion and how that can be supported through your sonic branding.

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Join Olivier on OutBüro. https://www.outburo.com/

OutBüro is the growing LGBTQ entrepreneur and professional online community with a channel reach of over 100,000 global LGBT professionals.

OutBüro is where you belong.

Olivier on OutBüro: https://www.outburo.com/profile/ojcso…

His website: https://ojcartisanofsound.com/

  • 00:30 Olivier recently became a US citizen – say Congrats in the comments
  • 00:50 What is a Sonic Brand? 02:30 Diversifying the music to reach and connect with different target audiences
  • 03:20 MasterCard a good example of creating global localized music See full article with examples here: https://ojcartisanofsound.com/learn/w…
  • 04:00 Add a link in the comments to your favorite brand’s musical branding examples 04:50 Musical Audio Logo Tag examples of HBO, Intel, McDonald’s, Nokia, Netflix, T-Mobile
  • 05:45 Not just for large corporations. For any size company or organization.
  • 05:50 Practical use and benefits Advancements in technology brought sound to motion pictures in the 1940s.

The Madmen marketing era of the 1950-60s saw a rise in adding music to commercials often called “jingles”. The technology revolution of the 1990-2010s created global brands recognized by their Audio Tag Logo which is part of Sonic Branding Identity’s audio library. 2010-present, the rise of digital, in particular, audio and video communication marketing grows with every year. Companies and organizations of all sizes have the ability and necessity to stand out in today’s digital audio landscape. He starts with an audio tag logo that is often just a few notes. He then himself, or working with other musicians and DJs can build a full musical library to leverage in all your video and audio projects and social media marketing. With custom music founded on your unique audio tag, all of your electronic marketing communication projects will be uniquely yours not reliant on stock sounds. The custom music can express a range of emotions and global diversity, all depending on what your current and future branding requirements may need and want. These unique songs are composed a d created in several standard lengths such as 5, 10, 15, 30, 45, 60, 90, and 120 seconds. Longer versions may also be created. Having a branded music library of your own allows marketers to quickly add approved music to all video, audio, and social media marketing assets that support your brand, increase repetition furthering consumer brand awareness.

Finn Partners Marketing Agency Justin Buchbinder Social Media Director gay lesbian lgbtq professional entrepreneurs community OutBuro

What Does a Professional Social Media Director Do?

This is the first in a series of dialogs with Justin Buchbinder, the Director of Social Media at FINN Partners describes what his role is, how he grew in his career, how social media is a great equalizer where everyone has the same ability and his role with his clients.

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FINN Partners is a global marketing agency that primarily serves the mid to large client market with a full suite of services with over 850 professionals around the globe.

Justin is an OUT #LGBTQ professional who values sharing is wide and deep knowledge with the OutBüro #LGBT professional and #entrepreneur community so that #gay, #lesbian, #bisexual, #transgender, and #queer business owners and community organizations may excel at creating effective #SocialMedia champagnes on any budget that is measurable and effective.

Be sure to subscribe to be notified of all OutBüro Voices new content gets published including our series with Justin and our friends at FINN Partners.

Do you have a social media question? Drop it in the comments so we can add it to our list and have it be featured potentially in a future episode.

Find Justin on OutBüro: https://www.outburo.com/profile/justinbuchbinder/

  • 00:30 Overview of Finn Partners #Marketing Agency
  • 02:20 How did you become a Social Media Director?
  • 03:00 Social media was love at first sight
  • 03:30 To be a Social Media Specialist you need to hang on and keep pace
  • 04:30 Social media is an equalizer everyone can leverage no matter size or budget
  • 05:20 Realist photography is a new trend – showing everyday people
  • 05:40 Align social media to support the business goals and right metrics
  • 07:00 Social media is not a piece of the pie. It should be another layer of the whole pie.
  • 08:00 The average American spends 2 hours a day on social media
LGBTQ Atrist Paul Lorenz

Painter, Composer, Architect, Renaissance Man: Paul Lorenz

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Paul Lorenz is gay LGBTQ artist renaissance man whose work not only spans but unites art, painting, photography, dance, performance, video, film making, architecture, and music. Paul is definitely an LGBT artist worth checking out. He is a multi-disciplinary multi-medium artist who not only has incredible abstract paintings he blends his painting with performance work including dance, video, and originally composed music. He is a trained architect renaissance man. His artwork has been seen globally in exhibitions, galleries, and museums in both solo and group shows. As a trained architect he explores the concept of a line in form and function in his paintings. He completed a Masters in Music to delve deeper into expressing lines through sound. He states that based on a line he conceptualized what it sounds like by taking things such as angle, direction, thickness/weight, texture and color into account. He explains that adding a layer of originally composed music with a painting is another layer of expression, understanding, connecting, and experiencing the art. Lorenz also often blends live performance and/or video performance art all together creating a full sensory emersion experience. Lorenz works out of his home and LGBTQ community art center located in Pheonix, Arizona, United States.

Paul on OutBüro: https://www.outburo.com/profile/plorenz/

Paul on Tumblr: paullorenz.tumblr.com

indigo by Paul Lorenz

WHAT does a professional human translator do by Marita Supa lgbtq entrepreneurs lesbian business startup owner lgbt founders global networking community online OutBuro

What Does a Professional (Human) Translator Do?

A translator is someone who converts the written word from one language to another. The most important requirement is that they be fluent in English and at least one other language. A translator is a specialist in more than one field, from basic ones like greetings to scientific, more complicated like nuclear engineering. To be a translator from one language to another, a person has to learn all the time. There are always new things that a translator can learn. Translators have help in CAT tools and machine translating software. Although artificial intelligence translation tools have made significant advances in the past few years, they are not without error and some of those errors could be costly making your business or project look unprofessional and miss opportunities.

Machine Only Translation Blunders

For example, taking one language and doing a strictly literal translation can sometimes create near comical results is using only AI tools and/or a translator not proficient in the common everyday use of the language with all the nuances. Take for instance messages you receive on LinkedIn or in your email. You have likely received a message recently here in 2020 with an introduction of “My Dearest….” or even “My Darling”. No American or any native English speaker anywhere today starts off a business communication like that – Full Stop Period. That is unless you are trying to sound like a 1940’s romance novel. Today it frankly sound creepy and is 99.99% sure to be SPAM. It wreaks of SPAM signals that will get your site, profile and email blocked.

If your business depends on foreign markets you should, NO, you MUST use a professional human translator who is fluent in your target audience’s language. Else, you are losing opportunities by not being viewed as credible.

What kinds of projects might you use a translator for?

  • Website text
  • Blog text
  • Video/movie subtitles
  • Print material text
  • SEO localization
  • Whitepaper text
  • Articles and Press Release text
  • Speech/Industry Talks translation
  • Client/customer templates messages such as prospecting and support
  • Any form of communication
Photo by Christina @ wocintechchat.com on Unsplash

What tools do professional translators use?

Most professional translators use some type of translation memory software, often called TM. The term Computer Assisted Translation is also used.

These programs compare each sentence in the text with previously translated sentences and phrases, to generate a possible translation. Then the human translator modifies this translation as needed.
There are many advantages to this. Mainly, the translator does not have to retranslate stock phrases or common terminology over and over again. They also have features to check for accuracy in numbers, or that a translator has translated certain terms consistently throughout the entire document. Many Programs today also let the translator send a phrase or sentence to be translated by an outside source, for example, a TM server run by an agency, or a machine translation service such as Google Translate.

There are several companies that offer the software and they all do more or less the same thing. They each have strengths and weaknesses. Some are more expensive and have more features. Some software is better suited for people working on very large projects that cannot be accomplished by one translator in the given time. The one I use is most suited for an individual freelance translator.
All of them should be used only by a translator. In fact, I believe it is much better for a translator to work without such a program, at least in the beginning, and then use the program only once they have learned the basics of translation.

Translators in some fields, such as marketing, sales catalogs, etc. don’t like to use TM. They say that it inhibits their creativity, and the result will sound too much like a translation.
Another type of translation that is growing is the post-editing of machine translation. In this method, a machine translation program is used to generate a first draft. Then a human translator revises it. The machine translations are getting better, but for now, most individual translators do not like to do this work. It’s usually not as interesting and some translators find that machine produced translations have strange and annoying errors in them. Also, the client in those cases often does not pay the translator as much. But the software is getting better, and most of us will be doing something along those lines in the future.

Quote by: Steven Marzuola

What are the different types of language translators?

Three main types of translation are human translation, machine translation, and post-edited machine translation. So you can call a person or a computer translator. And if it’s the former, you can distinguish translators based on what type of translation they specialize in.

So some distinguish between literary (prose, poetry, plays) and informative (scientific, technical, newspapers, documents etc) translation, on the one hand, and between written and oral translation (or interpretation), on the other hand. So there are interpreters and translators, and translators could be grouped into literary translators, science translators, technical translators and so on (the grouping is based on what kinds of works a translator translates).

And also there are two different types of interpreting: consecutive interpreting (the interpreter speaks after the source-language speaker has finished speaking) and simultaneous interpretation (the interpreter translates the message in the target-language as quickly as he or she can formulate it from the source language, while the source-language speaker continuously speaks).
Also, you can distinguish between intralingual translation (translation within the same language, which can involve rewording or paraphrase), interlingual translation (translation from one language to another), and intersemiotic translation (translation of the verbal sign by a non-verbal sign, for example, music or image). So you can say there are intralingual translators, interlingual translators, and intersemiotic translators.

Quote by: Darla Rogers

Louis Waters Digital Marketing South Africa Pay for Performance ROI Lgbt entrepreneur gay professional business owner Video Interview Podcast (1)

Pay for Performance Digital Marketing Business Innovation – Louis Walters

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Louis Waters is an LGBT entrepreneur focused on helping his clients achieve a digital marketing presence that grows their business. His innovative approach is very different than most in that the bulk of his professional service fees are not the typical hourly or project-based. Rather he partners with his clients to share the risk and reward. On a client, by client basis, he structures a relationship where he earns a percentage of his client’s new growth. In this way, if his marketing is not successful his client owes nothing. If it is successful, he earns a percent of the new revenue. It is an innovative approach. Most marketing agencies pitch ideas and the client then pays for the implementation of those and hope it works. In this model, Louis’s firm is highly engaged and equally sharing the fisk and reward. His approach is not for all clients. He likes to have clients with little or very underperforming marketing and a fairly straight forward business model. He also keeps an eye on trends for emerging fields to work with businesses who are early adopters to ride a wave together. He has had to turn away prospective customers who were not a good fit. In some cases, he has offered business advice on how those prospects might adapt their business to be a better fit. Some direct cost fees get invoiced so that Louis is not financially losing any money.

Louis Walters’ profile on OutBüro > https://www.outburo.com/profile/louiswalters/

Conversation Timestames

  • 1:00 Louis Walters’ brief Introduction
  • 2:00 Target Client Small to Medium Businesses
  • 3:00 Partnering with Clients pay for success in a shared return on investment (ROI) manner – Skin in the game, share in the potential up-side, putting money where their mouth is – earn a percentage based on the success of marketing campaign, cut of increase in profit margin
  • 7:30 Legal client example
  • 8:00 Does not bill/charge client if traction/results are not realized, they revisit, improve and retool
  • 8:30 Builds trust and mutual learning teamwork. Clients then still engage for work that is paid such as brochures.
  • 9:30 Unique agreements per client with the ability to earn more with fewer clients.
  • 11:00 Choosing clients wisely with the potential to grow and room for improvement
  • 12:00 For prospective clients that aren’t a good fit Loius provides advice to improve to be a future fit
  • 12:30 Louis seeks a business that has a market potential to take-off based on many factors
  • 20:00 This could be a business game-changer if you have the financial difficulty right now, this may not be the best model unless you cover your bare base and do a blended approach of partial billing and partial upturn profit-sharing
  • 23:00 Small clients are ideal sue to dealing with the owner. Keep things simple, straight forward, and measurable with short spurts of 2-4 weeks to assess, measure, improve, repeat.
  • 28:00 Not click tracking. Revenue tracking.
  • 29:00 Train client staff – partner, educate, empower, and all thrive while building trust.
  • 36:20 Don’t allow a client to abuse your time. Ensure the client understands your time has value and has a billing rate. Don’t waste it or billed.

Could Your Business Try Pay for Performance?

In today’s world crisis how you adapt can define new opportunities or potentially going out of business. If you offer professional services, would you consider a pay for performance? FOR Louis this approach has meant he has been able to cherry-pick clients to work with, have fewer clients while earning above average for his work. He is focused on quality that drives results.

OutBuro Voices Interview Matthew French Awesomely Authentic Career Coach Educational College Prep Diversity Inclusion Consulting LGBT Professionals Gay Entrepreneurs LGBTQ Students

New York City: Local SEO Digital Marketing (NYC 2020)

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Be a Guest or Recommend a Guest

LGBT business owners, Steven Redford and Robson Teles of AG2 Media in New York City know how to reinvent during challenging times and thrive. During the COVID period, it is vital to really focus on your small business online local SEO strategy. Dust off your online marketing, give it a refresh with a keen focus on being found by local clients or your ideal online target audience no matter where they are located. Case in point, AG2 Media has worked with a local business for quite some time having done their overall branding and website. Yet initially the client chose not to focus on local SEO including online business citations because their business had great foot traffic and word of mouth referral. Fast forward and we all have felt the impact of COVID on business. This client laid most of their small business stars off due to a rapid sharp downturn in business. Then AG2 Media reminded them that they could get phone orders for delivery or pickup if they focus on being found if internet searches served up their business in results in a more targeted way utilizing all the features of Google My Business and more. After getting the green light the AG2 Media team swung into action. The results were quick and profound. Within just around 30 days the client was receiving a high volume of client orders a week and most where new customers. Within a short period, the client’s business was back to pre-COVID levels and they were able to bring back their staff. Had the business owner not invested into local SEO, today they would have been officially out of business. Local SEO literally saved the business. What can it do for your business?

WE LIKE SIMPLE DESIGN; WE THINK IT HELPS KEEP YOUR MESSAGE CLEAR.

AG2 DIGITAL Branding Marketing Local SEO Optimization Website development LGBT entrepreneur gay owned business

We believe design should be concept driven and engaging. Great design can shift the perception of your brand and is an investment in your company’s future. AG2 Digital will design a stylish, professional logo, website, business cards, branded social media platforms, in-house branded materials and custom icons. After we’re done, you’ll have a brand that inspires trust and confidence with consumers. 

AG2 Digital creates unique logo designs that relate to your customers and makes you stand out from your competitors. We’ll take you through our logo/branding discussion process to better understand your business, culture, personality, and aesthetics.

YOUR WEBSITE ACTS AS THE ONLINE FACE OF YOUR COMPANY, ITS STOREFRONT. 

The value of your web design can either increase site traffic or drive it away. If you have a poorly designed website that just doesn’t look “right” to a visitor, it is highly unlikely they will place enough trust into your business to make a purchase. A site’s design is the reflection of business behind it, and in order to create a reputable online profile, this is definitely not an area that can be ignored.

Since your website is often where customers have their first interaction with your business, it better make a good first impression. Our goal is to engage your audience while creatively telling your story through an aesthetically pleasing and functional website with clear navigation.

Conversation Auto Transcrpit

The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.

Unknown Speaker 0:06
Hello, this is Dennis Velco with OutBüro where we bring you episodes featuring LGBT entrepreneurs, professionals and community leaders. Today we are joined by the two founders and principals of a AG2 Digital, a marketing and communications firm based in New York City who rah, welcome Robson and Stephen to the OutBüro voices show.

Unknown Speaker 0:42
I just Thanks for having us.

Unknown Speaker 0:45
Absolutely. And so, because I know we are on a time limit, because right now I’m on the cheap. So we’re doing this in 40 minutes to stay in line with the Skype limitation We’re going to dive right into you guys now do know that I will be switching this to the person who’s speaking. So just know don’t know how you guys are going to want to do a little hand signals. But if you find you’re going over each other just one of you kind of pause and let the other one take the lead and just bounce back and forth as you guys like okie dokie. And so what if one of you would like to give me a little bit of background on to how ag to digital got started? And then we’ll move on from there.

Unknown Speaker 1:33
Okay, well I tend to overtalk him, so I’ll go first. I got my background in hospitality, tourism marketing. I worked for 20 years in various boutique hotels here in New York City and a sales and marketing capacity. And then, like a lot of New Yorkers and like a lot of people now at a downturn of the hospitality and the Straight, like what’s happening now? I lost my job and started an art consulting and sales and marketing company. And then that helps him talk about his start.

Unknown Speaker 2:12
Well, I, I’ve always been a designer, I graduated in graphic design back on the early 90s. And right after school, I got a job at Hallmark. I worked for Hallmark for two years. And then I moved to New York, er, word for Forbes magazine Businessweek. And my last job was with new score. And as Steve was mentioning, with the downturn of the economy in 2008, my whole department was gone. And that’s when I start doing freelance and freelance turn into the digital agency that we have now. Student I have run the agents that’s pretty much good.

Unknown Speaker 2:58
Okay, so How long has a a GQ digital been around as a company?

Unknown Speaker 3:07
We started in 2015. And as we when we first began, we were a more of a old school print graphic design company. And we quickly saw that the real business was going to be in website design. So that’s, I would say three years ago, we shifted everything to web design. And then further we went into more SEO capabilities, sem SEO PPC on that we’ve been doing for about two years now.

Unknown Speaker 3:41
Okay, so

Unknown Speaker 3:43
are you guys do all or most of the work are kind of really focused on the client acquisition and then kind of subcontract out some of that work.

Unknown Speaker 3:54
Thompson does all the design work, which is amazing. We subcontract Drag out these some of the SEO work and the social media advertising.

Unknown Speaker 4:06
Okay. Kobe’s now you are in the New York City area. Therefore, I bet you guys have seen a lot of change here in the COVID. But I guess before we get to kind of that to understand the impact of COVID on your business, let’s kind of back up and talk a little bit about as you were starting your business, what are some of the ways that you guys have, you know, found your clients and you know, that the word out about your business?

Unknown Speaker 4:41
Yeah, definitely. We started the company. And I mean, I just want to back up a little bit and say that hausa and I both were never entrepreneurs to begin with. We both were raised to go to school, get a degree and get a paycheck. And that’s coming. of how we operated for most of our careers here, and I guess you would say corporate America. But when we found ourselves in a situation where we had to create our own company, we were a little bit out of fish out of water. And our first place that we started really practicing and learning about getting clients and selling for ourselves was like the LGBT networking community, specifically, our Business Builders is a breakfast meeting that we attended. We joined the National Gay and Lesbian Chamber of Commerce. And that was how we got our first clients. And that still to this day, is where we’re getting the majority of our clients is the networking that we’ve been able to do within the LGBTQ community.

Unknown Speaker 5:50
Oh, well, wonderful. And I guess I’ll kind of jump in and you know, say how, you know, there is no age limitation on being an entrepreneur, you can jump into to being an entrepreneur at any point in your, in your path, you know, from, you know, 16 years old to 76 years old. And it’s very interesting as I’m interviewing people right now, like my call earlier who I’m talking with next week, she’s she’s a young entrepreneur hasn’t even graduated from college yet working on a mobile app. And earlier today was a life coach. You know, who, from the UK? And, you know, I think it’s very poignant that life and businesses throw us curveballs. And you know, it’s no longer the day, you know, like whenever my father had basically worked for two employers his his whole life and you know, but But today, the reality is, is that companies really aren’t loyal to you. They’re only loyal to you as long as their profitability allows them to be so. And you know, for whatever reason, no fault of your own, you could be let go laid off, whatever nicety words want to be utilized. And in times like this encoded where people have been, you know, sent home and not call back. And so your story kind of really, really is one to pay close attention to because you, although it wasn’t COVID at that time, it was an economic downturn. So there’s that similarity and out of it, what I’m hearing is out of necessity. You had to kind of shake the old mindset that in the end the fallacy of you know, that corporate america Erica is going to look out for you and be your mainstay. And we had to dust that off and do it for yourself. I’m sorry,

Unknown Speaker 8:09
go ahead.

Unknown Speaker 8:10
I just wanted to add to that that they’re on. today. On we have all the facility in the world with technology, you know, you have a computer in your house and you have a printer, and right there and then you have an office full at office, you can communicate with anyone anywhere in the world. And that makes it very easy to be your own business. You’re on there. So I just want to add to that.

Unknown Speaker 8:41
And we’re perfect examples of the situation. What’s happening now with COVID is exactly what happened to us. So a lot. I know a lot of people are going to be losing their jobs. A lot of people are already starting the freelance work. We’re here to say that it can be done and ironically, that’s what we Do we help other individuals or small companies brand themselves, which, and to get online, we offer all of the things that you would need the brand, the logo, the website, the SEO capabilities, we’re you know, and ironically, our business has grown more in the past two months because of the services that we offer that we’ve experienced in years. So I don’t I don’t know.

Unknown Speaker 9:37
hatred. Okay. Well, well, so I’ll kind of back that up for you in that. You know, probably that’s stemming out of people are, especially in New York, I’ve lived in New York myself, I know, you know, heavy pedestrian cities. So you’re you’re walking around, you know, you’re taking that street. Taxi or Uber or Lyft? Yes, you do do the subways as well. We’ve never I live there, but a lot of you know, when you’re living in New York for those that aren’t aware of it, yes, it’s this huge city, but it’s also small communities. Like, whenever I lived there, you know, we had some of our favorite restaurants that we would go to you know, the ones on a regular basis were within a couple of blocks the the little place with the flowers on the corner, were just two blocks away. I always heard if I can, I always love fresh flowers in the house. And, you know, so it’s a very, although, it seems overwhelming to a lot of people like oh, my gosh, how many millions of people live there? Well, you know, if you live out in Queens, you’re not going into Chelsea for your prescription or you’re not going you know from the Upper West Side, all the way out to Brooklyn for your groceries right? You have within a certain area a certain distance, it’s more like a small town. And so, as an

Unknown Speaker 11:10
example, one of our clients now is actually a florist. And because of the downturn in the COVID, he was actually gonna have to close his business. He had laid off all of his staff. He was not sure he is going to be able to pay the rent. And he is also a member of one of our networking groups. So we met with him and we, you know, we had been talking about SEO for months years with him. So he finally agreed to do it. And his business after one month of local SEO, working with his Google My Business platform, getting him signed up with local listings. He was able to he’s his business is now where it was before. The Coronavirus

Unknown Speaker 11:58
issue. credible. He’s

Unknown Speaker 12:02
in one month, he has 13,000 new searches. And majority of that is new, new people looking at his website. In the past couple weeks, he was telling me 65 new phone calls most of those new clients. So he’s, if not, he’s thinking about having to rehire, um, and here he was thinking he had to close. Wow, what a great, what a

Unknown Speaker 12:28
great story. And you know how true because you know, when you are no matter where you are in the country or the world, I mean, taking that right there for an example in an area where possibly even those new customers were within a certain distance, right, because they looked online for a local florists. If your competitors aren’t online, if your competitors are not optimized, then you taking those extra steps to Ensure that your website is optimized, you have great content, but especially for those kinds of businesses where you’re ensuring that you are showing up in the Google Maps and getting as many what’s called business citations. A business citation is a listing on a local service. So for an example, LGBT businesses out there you can add your business to our bureau comm that is called a business citation. And that also helps your overall business website ranking, move up and it helps especially when you have your full address. When Google sees that you are on a, you know, X number of sites with a business citation listing not only are you on their record, but when they see that you are also on all these other websites. Yo you know whatever other business site listings there are, that’s going to further give power give Google says, Oh, yes, that is a business it is because I see all of these listings on all these other various websites. And so therefore, I’m going to increase now i’m also pulling that together with local content. So blogs and so forth, having a Facebook page with rankings there. So So let’s talk about since that is a recent customer, and and as I understand it, you’ve been trying to work with that person. And you’ve been cultivating that client for quite some time, correct?

Unknown Speaker 14:43
Yes. And I think maybe perhaps you can talk about the process that we went through with them on the branding process and the process that we go through and how he took him

Unknown Speaker 14:54
from the logo to now being very

Unknown Speaker 14:57
successful. Yeah. left row darlin came to us out say four or five years ago, he was one of our of our first clients. He came to watch because he was with Brenda, he was changing the pricing. It was good branding. And through that we created a new logo, we created a new website for him new content, social media platform, all the collateral material for the store as well. Or in we read it in such a way that it matched the interior of his store. He got an architect and did his store with the columns that he wanted with all the image that he wanted inside the pattern of the wood. And from that I do buy all the creative elements and in the website in the store, they are a perfect match. And then once we did that, that’s when we came with the idea of enhances business with SEO, but he wasn’t so well at the time and everything was working so perfectly. That, you know, we took a little leap to get him to do SEO. So as Steve was mentioned, just recently, he switched to SEO as well. But he has been a client of ours for for many, many years. And, you know, that’s how Frodo and cat came to us.

Unknown Speaker 16:19
I think he’s, you know, he’s obviously benefiting from the fact that internet use is up by 70% since everyone started staying at home, and data usage on your phone is up by 47%. And I was looking at this statistic, the, you know, when someone buys a product at a store, and then goes and picks it up, like you would do at Home Depot or any other store like that, that kind of purchase is 554%. So, you’ve just got to be online, and you get I think that’s the most important thing. Is that is being have a strong digital presence is the is the way you’re going to succeed now

Unknown Speaker 17:08
I couldn’t agree more and so part of the heart of the lesson though here too, for the entrepreneur is you have to be online and for the entrepreneurs out there, take a look at your current and past client base if you have some and revisit them, especially if your services will enable them to as a as a business enable them to thrive better in this environment. If you do do marketing and web service and web development and local local SEO and so forth. You are perfect you are crying. If you are if you are not going back to clients These folks have here. If you have if you’re not going back to clients who said no to you over and over again for the last several years, now is a time where they potentially will say yes. Because look at this as a case in point right here as to how valuable that is. Because they’re, you know, being in New York again, getting back to that foot traffic that florists was, was doing great had a beautiful shop and that’s what gets those people who are walking by on the street front to walk in, right. But and they had the website but they weren’t optimized. They didn’t at that point get to see the need back several years ago to invest that additional funds and taking it to the to the next level. And, and that’s okay. Because Because now look at what has been able to be to be accomplished.

Unknown Speaker 18:56
So another thing another thing that

Unknown Speaker 19:00
People in business have to think about is your presence online, it is extremely important. Because your presence online is going to give you reviews. And over 90% of people who shop online, look at reviews, if you have less than 4.0 they move away from you immediately. So you have to have a presence not only online, but you have to have you have to keep that up in order to have good reviews.

Unknown Speaker 19:33
So you know and eat anywhere at this point in your city. There’s nothing we’ve been we’ve been restaurant deprived for so long, but anyway, yeah, it’s true. I you know, when the restaurants were open, and we had our choice, you know, anything less than a 4.3 or, you know, below I just wouldn’t go. You know, Nancy Pelosi said that all roads lead to Russia, right? In my case, I make, I’m changing A little bit of all roads lead to your website and your Google reviews. And, you know, the the, you know, the Google is offering an incredible free product. Um, you know, Google My Business, it’s such a strong platform now. And just downloading photos. If you’ve got 20 or 30 photos, you’re already beating your competition. And you’re going to get much more hits. Google loves photos on your Google My Business by putting your business address in the footer of your website, so that Google can verify the website address to your Google My Business. Again, you’re going to increase your search capacity, little things like that having your hours, nine to five, Monday through Friday on your Google My Business platform, immediately increases. Little things you can do for free. goes there. They want you they want you to spend more more time on the internet. So they’re gonna try to keep you there.

Unknown Speaker 21:04
Right, and they’re trying to be relevant. They’re trying to be the most relevant search results out there. And so you know, as Steven is indicating, the more information that you provide, you’re making it easy for Google to serve up your business to its searchers. And therefore, the more the more information you have, the better. So I’m going to give you one tip, and it’s the reason why we use search. Google for LGBTQ aren’t for LGBT entrepreneur, LGBT professional, or LGBT employer ratings or LGBT reviews LGBT employer reviews, why out Bureau is either number one or on the first page. So here is a tip for you when you are uploading those images. Don’t just take a photo and go Upload. Because if you do Guess what? The image file name the dot JPG file name on that is going to be something like image 300178 dot jpg. Well, what the hell does that mean? It means nothing. So if you can google this how to search engine optimize your photos. So what I do is every single image on my website of our bureau comm every single image is keyword optimized in the file name itself. So it will say something to the effect of out Bureau, dash, LGBT entrepreneurs, corporate equality employee raise LGB, our gay, lesbian, transgender, queer online community dot jpg, right. So all of those key words are stub In the dot jpg, file name, or PNG file, you know, file name, and so forth. So when you get back to your website, there’s additional things you can do there. And that’s I will leave it to these great folks to inform you, I don’t want to take away all those secrets. However, you can Google it, it’s not that much of a secret. But just so that all of you are aware less than 1%, less than 1% of the websites that are on the internet right now. Do that. So if you just do that you are already promoting yourself up to the 1% category. Now, when you upload those images to your Google My Business Page with all of the other information, those keywords on your electronic file name of your images are also going to help Google knows exactly what your business is about, because now it’ll say New York, Chelsea Flower Shop dot jpg, not just image 3.1707. So take that tip and run with it. And when you need additional help on furthering it, make sure you you seek some professionals. You know what you don’t do your own taxes, do you? Probably not. most business owners don’t do their own finances or many other tasks. So it’s just like that when you’re looking at hiring professionals to help you stand out on the internet with your local searches and wider. It’s best to hire a professional who does this all the time.

Unknown Speaker 24:38
Because Google will change it. Once it once you think you’ve got it. It will change. There’s this new thing. Have you heard of bird I guess you’ve heard bird. I don’t even know what it stands for. But Google is now getting away from keywords. That’s why you might want to if you want to know why you’re being told to write blogs and do podcasts have videos. It’s because Google likes big chunks of information now. And so if you can write, copy and write blogs in a conversational tone that Google can understand, because now Google is moving to more voice searches, so Google can’t just look for keywords, they want a big chunk of information. And that’s why content marketing blogging is so important. ads.

Unknown Speaker 25:29
And that would those images are just one piece of the of the huge puzzle, right? But that’s one thing that again, 99% of websites don’t do. And there’s an easy way to check that. By the way, if you go to your own website, just hover over an image and right click it, you’re going to see the alt what’s called the alt, the title and the alt text. And again, google google image website image optimization and if Go to right clicking download, you’re going to see what that image is. It is named. So although Google you are right is moving away from the amount of emphasis that they put on keyword past that that image optimization is a huge gaping open opportunity where the vast majority of people don’t don’t pay attention to. So

Unknown Speaker 26:29
I’m doing this just to illustrate a service that we have for free. If anyone wants to know more details about their website and how it is running, and they go to our website, and we offer free reports on local SEO and SEO, all they have to do is type the domain of their website and they will have a report landing low exactly what you’re saying us today you have miss a special All images, if the website is running slow if they don’t have the right content, if they have broken links, all that will be on a report. And we can talk to them and help them out to clear that out so they can take the report with them and do themselves wherever they need to argue for.

Unknown Speaker 27:22
You don’t have to, in order to get that do they fill out like a contact form providing either information? No, no, no, no, they just type

Unknown Speaker 27:29
their domain and the report comes up to them. It’s pretty much that simple. Yeah. Hello. Wonderful.

Unknown Speaker 27:38
And I will point out that we are running some private packages. So everything from branding website and SEO is all on a page called ag to digital.com slash packages. So check it out. Good prices.

Unknown Speaker 27:57
Awesome. Well, thank you so much for that. So, um, you know, being entrepreneurs is a difficult journey. Right? You know, you’ve got your ups and your downs, you know,

Unknown Speaker 28:10
it is it is it is very difficult but it is very rewarding, you know, you, you help people out people come to us with a need and deliver what they want. We sit them grow, we sit our business grow, we deliver exactly what they want. We do research and our business, we come up with strategy, we do implementation, and at the end, it is it is a 360 degree circle of just enjoyment. That is Bob Santa Rosa, you’re there because in kind of work that you do, we find bumps in the road, but at the end of the day, it is extremely rewarding. And it is very rewarding to work with the gay community as well, just getting back to people who gave to us.

Unknown Speaker 28:54
Much. So and you know, I think Love as an entrepreneur, I love that the branding and the building thing, you know, getting the word out, and that’s what this is really about. You know, because if you have a business, let’s say you’re, you’re, you’re a lawyer. Well, if no one knows that you exist, if they can’t find you on, you know, there’s multiple ways in which a lawyer should be marketing themselves. But you could say, Oh, I went to law school and I’m opening my own practice. And you rent an office and you go and you sit in the office all day. Well, if you’re not doing marketing, guess what? You’re not going to get any clients. I mean, because you got to get those clients in the door somehow and mountain word of mouth will get you so far, but there has to be that constant, you know, education and awareness out there. And as you guys have pointed out, and made it very clear, you know, having an online presence because no one goes to the Yellow Pages, you know, anymore, do they? I don’t know why they make them Yeah, and part

Unknown Speaker 30:00
of our implementation is the outreach as well. Once your website is done, dusted, implemented, we go further by, you know, get in contact with all the clients have metrics finish the job and communicated that there is a new website after there are new service up. And we do that in print format. And we can do digitally as well. Whatever is the best suit for the client. Right now. We are working with a lawyer we are just in a final phase of her work. And she wanted to do the outreach by print which we are doing, as opposed to digital is she says that has a little bit more of a personal touch to get a card and to get a brochure. So we are doing that but we do.

Unknown Speaker 30:53
Yeah, and I will have another attorney we’re working on. We work with a lot of law firms and financial companies and We started with SEO legal about six months ago. And they weren’t really ranking they were ranking on the 11th page of Google for a lot of the services that they provide immigration law, Bitcoin and real estate law. They’re now on the first page of Google after six months for immigration, and the real estate. Yeah, so it definitely works. And, you know, I just want to encourage anyone out there that’s maybe going to lose their job or one thinking of going out on their own is starting off freelance or a small company. We’ve just seen so many success stories. SEO is one of those words it’s hard to explain. It’s hard to sell actually, but once you see the results, um, it’s it’s it’s such a it’s such a good feeling to see and to watch someone business grow and to be able to say, Yeah, I told you so.

Unknown Speaker 31:58
Yeah, in a good way.

Unknown Speaker 32:01
Yes, there, there’s whenever I’m working on on things for myself, it’s like, oh, I’m going after these keywords, I’m expanding my, my vocabulary on what I’m going after. And it’s like I’m going after this. And then after, you know, a set amount of time and set amount of work and then seeing the result, like, yes, yes, yes, yes. And then seeing the traffic come in, you know, because of that. And I can imagine how much how rewarding it is for you because you get to do that on a regular basis with your clients, and help them and guide them through all of the critical, critical things to take action on and thing and you begin to see those results. To me, that’s really I enjoy it for myself. And I’ve done a little bit of this work in the past for past clients, but like I needed a focus on my own business for a while, do definitely appreciate and value what you do. And again for whether you’re looking at starting a new business or you currently have a business and would would like to take your game up into the next level, you know, you don’t extract your own teeth, you go to a professional, hopefully you don’t, you don’t have to file for divorce but if you do, who do you use a professional divorce attorney. So whenever you are looking at taking your business to the next level, or launching your business, you know you have to focus in on on your online marketing that is that it is not optional. any longer. It is a absolute must have you also, it is no longer optional to focus on localization. If you do serve a local community and even if you’re national, you still want to turn get, you know, major metropolitan areas, you still need to localize, even if you’re a national company. So hire, hire folks like, ag to write here and support your local support your other LGBT businesses. And as you heard, they have some special offers here in the month of cry. We have just a few more moments here. So if I could, if you guys could share a little bit about how you guys kind of handle the stress, what do you guys do to kind of let go and relax? I personally like to go in a lot of walking, hiking. What do you guys like to do?

Unknown Speaker 34:41
I play tennis.

Unknown Speaker 34:44
I play before co but I was playing once a week or so difficult in New York. But I do play tennis. I bought a like recently to try to get a little more exercise in my office. My gym is closed. And so no more yoga classes. I’m doing yoga on YouTube, yoga with Adrian, check it out.

Unknown Speaker 35:08
Yeah. Adrian gray. How about you Rapson?

Unknown Speaker 35:12
Yeah. You know, I am privileged to live in New York City as I am the law. I love the arts. I go to the museum constantly I go to openings. I’m 30. So a lot out. And I like to travel. We were We were just in cut to hammer a one week prior to the closing of the outwards, which was, I still have a friend on Peru. She lives in Germany, and she has been there like for four months. So I love to travel as well. So in New York City, is a city that you can do so much on. So in addition to movies and all the things that the city has to offer. Right, absolutely.

Unknown Speaker 35:58
Well, well. Good to hear that you guys have some balance in your life. I know it’s can be challenging as a small business owner and working with other entrepreneurs, you have deadlines and what things done yesterday, what’s the makeup finally get get off the or get off the boat and make a decision, right? It’s like, Oh, I want this done yesterday, right? So definitely good. You guys have your your hobbies and things to focus on what balances you. So again, that is a G to digital.com. Why thank you guys so much for taking time out of the day today to chat with us and especially sharing your success story with the local florist. I think that’s very a story that is right on point for today. So I’m sure folks will be very interested in hearing that and looking at that as inspiration. So thank you. Thank you so much for joining us. Today this is Dennis belko. Without bureau voices you can find this episode and others at out bureau comm that is owed utbuo.com and that has now changed to episodes of at the top. And if you are viewing this on YouTube, please go ahead and hit that subscribe button down below. Also be sure to check it out on the different podcasting websites such as Apple podcast, Spotify, Stitcher, I Heart Radio and about 10 others. You can take this on the go. Thank you so much. Have a great day. Bye bye.

Unknown Speaker 37:40
Thank you

OutBüro Voices Interview Scott Vedder LGBT Entrpreneir Resume Career Advisor Human Resources Professional Military Veteran to Cilian Work Employment Consultant Business Owner Video Interview Podcast

LGBT Professionals: Job Hunt With a FABULOUS Resume (2020)

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Scott Vedder is an LGBT entrepreneur focusing as a professional career coach helping to craft resumes that stand out effectively communicating the skills and past success that align with a candidate’s ideal target jobs. Job search tips for writing a great resume for all including military veterans transitioning to civilian careers, gay, lesbian, bisexual, transgender, and queer (LGBTQ) professionals seeking a career change and new job. Maximize your resume to improve your job search chances.

  • 01:50 Introducing Scott Vedder
  • 02:50 Most resumes are awful so he wrote a book to help
  • 03:30 Special edition for US military veterans
  • 07:20 US Veterans are some of the best job candidates in the workforce
  • 08:15 Signs of a great resume to quantify what makes you a great fit for the job
  • 10:30 Your LinkedIn profile should not be a literal copy of your resume. Think of it as a marketing brochure. Make it POP.
  • 12:30 Tips to create an amazing resume that intrigues and WOW’s like a movie trailer.
  • 14:00 Networking and relationship building should be ongoing
  • 18:00 You will NEVER hear a recruiter say, “The candidate made it too easy to see why they are a great fit for this job”
  • 18:30 The biggest mistake you can make on a resume is writing it like a job description.
  • 20:45 Lose the jargon. Keep the language simple, concise and typically no acronyms unless super commonly known
  • 28:45 Should you be OUT as LGBTQ on your resume?
  • 33:00 Researching employers on their LGBTQ inclusiveness – it is darn difficult
  • 37:00 Join HTTP://WWW.OUTBURO.COM add your professional profile, rate/review your current and recent past employers so that your ratings provide feedback to employers and are available for future candidates
  • 42:00 Ways to further research a potential employer’s LGBTQA friendliness

Scott Vedder conducted over 5,000 interviews as a recruiter at a Fortune 100 company. He quickly discovered that a good résumé is truly hard to come by and that most applicants don’t have a clue what recruiters want to see. Scott’s book “Signs of a Great Résumé” is a #1 best-selling book on Amazon.com and has been endorsed as “Recommended Reading” by the Central Florida Employment Council (CFEC) and the Central Florida Jobs Initiative. Scott is often quoted as an expert resource and is a regular contributor to a number of international blogs, magazines, syndicated newspaper columns, and web sites. Scott has also been interviewed on dozens of live television and radio news programs. While on speaking engagement’s Scott was often asked by military veterans how to best translate their military experience to a civilian job market. This led to the adapted version of his best selling book to focus on military veterans. His focus on and strong involvement with veteran groups led him to be personally invited to the White House twice under two administrations to be recognized by the Society for Human Resource Management, Women Unlimited and the Metropolitan Business Association, LGBT Chamber of Commerce for his contributions and for helping job seekers around the world.

Scott Vedder on OutBüro > https://www.outburo.com/profile/scott_vedder/

Signs of a Great Resume – Book

Scott Vedder Signs of a Great Resume LGBT Entrpreneir Resume Career Advisor Human Resources Professional Military Veteran to Cilian Work Employment Consultant

Scott’s #1 best-selling book, Signs of a Great Résumé, will teach you how to write a résumé that speaks for itself. This lighthearted book presents an effective approach to the serious business of writing résumés. Scott’s style is humorous, easy to understand and fun to read …if he does say so himself!

Scott has developed a simple way to make your résumé speak for itself, using [email protected]#$%, the Signs of a Great Résumé. Each sign showcases your experience and skills and highlights your greatest achievements and contributions.

  • ! Any part of your experience that was “amazing!”
  • @ Defining points, places, dates, and things in your career
  • # Numbers that quantify and prove your past successes
  • $ The dollar value of your contributions
  • % Figures that easily show growth and results

Whether you’re a recent grad or a CEO, a garbage collector or an astrophysicist, you can use Signs of a Great Résumé to make your experience shine… and recruiters love to see some nice, shiny experience on a résumé!

This lighthearted book presents an effective approach to the serious business of writing résumés. Scott’s style is humorous, easy to understand and fun to read …if he does say so himself! In this book you’ll learn how to customize your résumé for each job using [email protected]#$%, how to write a great cover letter and more.

Signs of a Great Resume – Veterans Edition

Scott Vedder Signs of a Great Resume Veterans Edition LGBT Entrpreneir Resume Career Advisor Human Resources Professional Military Veteran to Cilian Work Employment Consultant

Veterans, transitioning service members and military families can get great new jobs in the civilian sector with Signs of a Great Résumé: Veterans Edition. Tell civilian recruiters, “I am a P.A.T.R.I.O.T.” Learn to highlight the military values and characteristics that make you a great candidate for the civilian workplace. Taking the above principle and further applying the veteran-specific skills referenced as PATRIOT to stand out and land that new civilian job.

Scott Vedder LGBT Entrpreneir Resume Career Advisor Human Resources Professional Military Veteran to Cilian Work Employment Consultant at US White House

Conversation Auto Transcrpit

The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.

Unknown Speaker 0:01
Hello, this is Dennis Velco with OutBüro that is oh you to be you are Oh, thank you so much for tuning in to OutBüro Voices, the new series where we are chatting with in a very casual and informative and hopefully a little bit entertaining way with LGBTQ leaders, entrepreneurs and professionals in all types of professions. Today we have a special guest named Scott Vetter. But before we get to him, make sure you take a few moments and hit the subscribe button down below if you are viewing on YouTube. If you are listening to this on one of the podcast apps such as Apple podcasts, Spotify, Stitcher, I Heart Radio, Google Apps and about 10 others also know that you are able to view this directly on the out bureau podcasts or episode pages I might be changing that now that we’re doing more videos and then taking that to podcasts but know that you’re able to watch the videos on directly the out bureau comm website as well as the new YouTube channel so now if you search YouTube for LGBT entrepreneur or and or LGBT professional, guess what? OutBüro Voices pops up on the first pages so awesome. So we’re going to be bringing the helping to bring the visibility of LGBT entrepreneurs and professionals around the world to you. So again today, welcome, welcome. We have Scott a. Scott Vetter is a human resources professional with years of experience in the fortune 500 levels space He has written a book and adapted it for military veterans. And I much appreciate that being a US Army veteran myself. So welcome so much to the show, Scott. Well, thanks

Unknown Speaker 2:12
for having me here, Dennis. That’s a real privilege and a pleasure.

Unknown Speaker 2:15
Awesome. Well, I do appreciate you taking time out of your busy day to chat with us here. And as always, there is a little bit of format. I always like to start off with our guests, such as yourself, chatting a little bit about your history, a little bit of your career journey, and then we’ll move that into your your projects and so forth that’s been that you’ve been working on most recently.

Unknown Speaker 2:40
Sure, thanks. You know, I was like you said I worked in the fortune 500. I was a fortune 100 recruiter. And when I was recruiting, what I realized is, most people’s resumes are awful. And that wasn’t unique to military veterans or civilians. It was just most people didn’t know what I was looking for. How I use that information as a recruiter on a resume. So I wrote a book about it chiefly event, my own frustration there. Look at that. That’s a book. I’m on a book. That’s me.

Unknown Speaker 3:13
And I said, You know what, I think

Unknown Speaker 3:14
I can help people. And it really took off, you know, became a best seller. I went on the book tour, and wherever I’d go, I’d meet military veterans, they’d say, Hey, what about us? It’s different. And I’d say, Well, hey, what do I know I didn’t serve. But that my grandfather bill did. They were both army e6 is that’s a staff sergeant level when they got out, and nobody helped them. There were no transition programs, the Vietnam era or World War Two. And there’s a lot of great groups we have out there today. They’re helping in the transition.

Unknown Speaker 3:45
But we still haven’t quite found

Unknown Speaker 3:46
the magic recipe of how to translate and transfer all of the military experience to the civilian world. So that’s where I knew I had to help. So I became smarter about the military disability and career transition. It has become the really primary focus of my work with resumes. And I’ve become a passionate civilian advocate for veterans in the workforce. I actually was able to write a follow up version of the book just for veterans, the veterans edition of signs of a great resume. And I began networking and meeting people in the space actually earned myself a personal invitation to meet in the office of First Lady Michelle Obama at waco. Yeah, yeah, with the program they were doing at the time called Joining Forces. And then I also met with the warrior and family support group and the Office of the Chairman of the Joint Chiefs of Staff at the Pentagon, to provide a fair and balanced viewpoint and how I support veterans. I was actually invited last night out two years ago to the current administration’s White House, where I delivered my resume and interview workshops at the White House military office. And for those of you who have not served that’s the people who drive the beast of the President’s car and they run Camp David Air Force One and carry around the very important suitcase. Near proximity to the president all the time. So I got to help, you know, give a little insight as to what the next chapter of their career may look like for those who are transitioning. And of course, the caveat is no government, or God. Sponsorship is implied of any story is just this is one of the many ways I found my real passion in life, which is that I help people, especially veterans find success in their career. And now I do one on one interview and resume coaching with transitioning service members from all branches and civilians to but I work with a number of really great nonprofit organizations who support the veteran transition program and help fund services that really enable them for success in the civilian workforce.

Unknown Speaker 5:44
Okay, wonderful. Well, you know, I, it, there there are, it’s not too many, but what I’m saying is there’s a lot of people who do focus to some degree on helping people with their resume. And they’re, you know, career coaches and so forth. There’s a plethora of that for, you know, the general market. So you know, one way as an entrepreneur, no matter what kind of business you happen to run, is to focus on a niche market, whatever that happens to be, and so let’s say you’re a dog groomer. So then just focusing on you know, a particular breed if you happen to have around obviously, but just to try to draw the analogy here is if you are the best German Shepherd dog groomer in the your state, and you get all of the champions, you’re going to attract a certain level of prestige and you know, folks coming to you knowing that you are the specialist and that again, is really within any kind of a business category because you know, that really is how you can differentiate yourself in any category is is new Focus. And so that’s very interesting that you, you have taken that from your career and resume advice and focusing on the underserved market of the veterans coming coming out of service and transitioning into the workforce. So yeah,

Unknown Speaker 7:18
I think, well, in part, it’s formed by my strong belief that veterans are some of the best employees we have in the civilian workforce. They’re just some of the worst job candidates, because the one thing the military does not make them really good at doing while they’re in is becoming a civilian job candidate. And while there are programs, there’s something called tap transition assistance programs that start to teach some philosophical things about the transition, they only really scratched the surface. So that’s why it’s wonderful to see that there are many veteran service organizations specializing in this and several programs that even the Department of Defense has started to fund to really enable their success where I come in is really Helping to tell the story of how what you have done in the military or in any prior career relates to what you’re going to do in the civilian workforce. And that’s what I described as using What you see behind me the signs of a great resume. They probably look like curse words in a comic strip, I promise I’m not teaching veterans to curse on a resume. What they are is specific moments that make you a particularly great candidate for a job. And this applies to any job seeker, not just veterans. But what I want to know as a recruiter is what you in particular bring to the future opportunity. So these signs of a great resume. The first one

Unknown Speaker 8:38
is the exclamation point.

Unknown Speaker 8:39
Wow, look at what I did. Nobody else could say that. At what point you gained the most relevant experience and some numbers dollars and percent they helped to quantify exactly what makes you a great fit for the job. If you ever need to remember what the signs of a great resume are, is look down at your keyboard. They’re above the above the numbers one through five, that’s where the signs of a great resume are. These are the key to standing out and differentiating yourself on any resume, civilian military or otherwise, federal resume or any kind, you can use the signs of a great resume.

Unknown Speaker 9:15
So write a resume that speaks for itself.

Unknown Speaker 9:18
Awesome, very much like that. And, you know, obviously, this did come up through your being a recruiter at a fortune 500 actually fortune 100 if not fortune 10. company. And so talk about you know, some of the, you know, you mentioned this came out of almost, well, you said a frustration there. So, you know, I to, you know, even in in looking and trying to reach out to people to come on to the show, you know, I’m going through and looking even at LinkedIn profiles and I’m say to myself, holy crap, we really think that this is going to get the attention. You know, like, There’s no use of this. For some people. They don’t use the taglines. Well, so looking in a summary of people, it’s very hard. They don’t stand out. And so that that tagline in your LinkedIn profile should, should, you know, people really need to understand that LinkedIn should not be used as a literal translation of your resume. If you’re using LinkedIn like that, folks, you’re using it wrong. Because it’s really a marketing tool. Right? It’s so that first tagline should be your, you know, three to 10 word. Bam. This is what’s important. This is why I stand out. This is why you should click right here on me. Like your exclamation point. Right, it should be that that tag should be the wow factor. And there’s so many people that I’m going through and I’m like, okay, I kind of get, and I’m, you know, trying to show, obviously diversity and inclusion with my desk. And you know, but it’s like, oh my gosh, I’m digging and digging and digging. So I could imagine, as a recruiter, going through even just thinking on LinkedIn, there’s only what how does this person stand out? Right? How does this How does this person translate or communicate what they’re doing? So and then I will be honest, I’m going through all right, if you’ve got my little bit of attention, based on that little bit of info in that little block right there. Now I click through, and it’s amazing how many people do not have a summary.

Unknown Speaker 11:54
Right and and the same holds true on a resume. So you know, I’ll agree that that the point is to capture Someone’s I quickly and that’s definitely a parallel between LinkedIn and the resume. The way you catch someone’s eye quickly on LinkedIn is with that header. And it should be compelling. And a lot of people don’t tell you anything interesting or new up there. It’s just like, project manager. Okay. Well, you and everybody else. Exactly. Let me tell you a quick secret about the civilian workforce, and maybe jobs in general, when it comes to job titles, we just make things up. And when we don’t know what to call it, we call it project manager. Everyone in their brother, including me twice, has held the title of Project Manager, and I absolutely am not like a PMP or anything like that, where that is my professional craft. But nonetheless, the more descriptive, you can be in that LinkedIn headline to really catch someone’s eye and say, hey, there’s something unique here. To keep them reading is the same principle on your resume. So on a resume, one of the very first things that I encourage you to do is write like a summary of qualifications. I call it that in Not an executive summary or professional profile? Because I want it to summarize what you can do for me. What are you qualified to do? I look at it like the movie trailer of your resume. So if you were writing a film preview, right, like in a world where this is my experience, you know what, what you would say, to entice me to see the film is what you would put in a summary of qualifications on a resume. And that block of text on the resume is something you can tailor like you’ll tailor the rest of your resume to each job opportunity, your LinkedIn profile, you only get one LinkedIn profile. So it should be the overall trailer about what is it that you bring in a nutshell to any opportunity that you’re pursuing.

Unknown Speaker 13:41
But yeah, I agree with you that there’s a lot of parallels. And

Unknown Speaker 13:44
really the distinction between LinkedIn and resumes is the way that you use LinkedIn to contribute to the conversation to things going on in the industry, whatever industry you’re in, and also to make connections because really The best way to apply for a job is not to ideally you want to be networking far in advance of your needing a job. So you’re starting to build relationships, relationships first, then results and jobs follow.

Unknown Speaker 14:16
Absolutely, I could not agree more. And you know, you bring up a point of the, the pound symbol, the dollar symbol and the percent, you know, one of the most viewed articles on out bureau.com is should I be out on my resume and we’ll talk about that one moment. Because I definitely want to get to that with you. One of the others, I have a few, a few articles on it. And by the way, if you’re listening, you are all of you may post articles on the website just like you post articles funneling in, as well as out Bureau has a professional profile. as well, so that diversity and inclusion directors and recruiters can find you and be very targeted in their diversity and inclusion. Searching. In addition, you’re able to indicate your military status veterans veteran, which branch in Singapore, but but some of the things that I really kind of occasionally I get people that that think I’m a recruiter or think that I’m a career coach or something, and they’ll reach out to me and say, oh, could you review my resume? Or could you review my LinkedIn profile? Oh, yes. Like I have nothing else to do. You know? What number one you’re not paying me to do this because I don’t even know what to charge for that. But you know, every now and then if I you know, have a 15 minute kind of time slot out sometimes do that. And then I look through and I go, okay, where’s again, where’s that wow factor. There were the numbers where where, you know, you say you project manager, well, what did you achieve? What did you say? What did you improve and quantify that?

Unknown Speaker 16:10
Right? Absolutely.

Unknown Speaker 16:12
recruiters and companies want to see, you know, people would say, Oh, I manage this I manage projects efficiently. Yeah, well, what the heck does that mean? Right? I manage projects efficiently. What what what quantify efficient for me? One, what was the size of the project? Was it a $5,000? project, a $50,000. Project, a $500,000 project? How many people were on the team? What were you trying to accomplish? I mean, just just give some some pure exam, give some real examples, and give some quantifiable numbers. Met project deliverables in 20% under time with only utilizing AI Were 80% of the budget. So something that gives the recruiters that knowledge that Oh, yes, they are an efficient project manager, you know the word

Unknown Speaker 17:09
read my book, Dennis, that’s really well done.

Unknown Speaker 17:13
Thank you. Now I’ve got articles myself as well. And that’s why, whenever I saw what you’re doing, I’m like, Oh my gosh, this is this is so pertinent. And it’s things that I’ve talked about in the past. And again, I occasionally get asked and building my, my own network of people. Now when I have someone, especially with military experience, I can say, hey, you should talk to this fella right here.

Unknown Speaker 17:37
I think you make an important point. And, you know, but but the fact that we agree on these points of quantifying your experience is critical. And while you can ask 100 recruiters our opinions about resumes, you will get 150 opinions or more about resumes. What you will never hear recruiters say is the candidate made it too easy. To see why he’s a great fit for this job. That’s not gonna happen. And when you use the signs of a great resume, you’re making the recruiters job easier, effectively as a recruiter. My function is to become your sales agent. I need to pitch you to the boss and say, Hey, you know that person you need me to hire for you? I think Dennis has what you’re looking for. Look at how we quantified this experience and gave specific results. The biggest mistake you can make on a resume is you write a resume that reads like a job description. So think about l

Unknown Speaker 18:34
ke a soldier who j

Unknown Speaker 18:35
st Yeah, right. If a teacher writes, taught English classes, graded papers, tract grades, prepares students for the next level. Well, great, that’s what teachers do. But that’s the job description of every English teacher. And so if I’m hiring teachers, and every one of them just says that, how do I know who to hire I don’t. And that is the reality that recruiters face is there’s tons of resumes in our system. On our desk, it all look and sound pretty much the same. Because people make that same mistake, a resume that reads like a job description is the deadliest mistake you can make on a resume. And it’s especially difficult if that job descriptions about a military job, because some 97% of Americans have never served. So we just don’t understand as directly what that job description means and how it helps us. The very simple way to assess your current resume to see Am I making that mistake is you take your resume and your cover your name at the top, then you reread what you have written. If it could be anybody else’s resume. It’s not good enough, because I don’t want to know what a project manager does, or what an infantry soldier does, or what a Navy Captain does. What I want to know is what did you do and how does that relate to what I need you to do in this j

Unknown Speaker 19:55
b? Absolutely. And so what are you know, gearing your your your time doing th

Unknown Speaker 20:03
s. Or there may be a few examples that you could give with clients that you’ve had in the past that, you know, either some tips or just examples of how you like how you took military lingo and translated that into job candidate language. Su

Unknown Speaker 20:23
e, yeah. I get this question all the time from veterans, and frankly, from civilians in very technical careers who are changing the kind of work they’re going to do. So this advice applies in both instances. But when it comes to explaining a prior career that does not directly align, especially when that’s a military career that’s changing your job function. What I want you to do and you can do this with me live if you’re watching at home or listening, just close your eyes for a moment. And I want you to picture somewhere in your life, an 11 year old ch

Unknown Speaker 20:55
ld whose parents are not in the military. Can you picture that

Unknown Speaker 21:00
id That kid knows about as much about the army as most civilian adults. You cannot trust civilians to know what the heck you’re talking about unless a fifth grader would understand you. So you got to pass what I call the smart fifth grader test with every word you write on your resume. And there are just three simple questions on the smarter fifth grader test. The first one is, are you using simple language, language so clear and 11 year old would get it? And the simple answer to that in most military resumes I get it is no, because there’s a certain language to the military. And that of course includes lots of capitalization and jargon and acronyms that just do not mean things to civilians. As a general rule, if you’re hitting the caps lock, you’re losing the civilians understanding of what it is you’re talking about. You know, some exceptions apply. You know, if you’re using a term, the average news watching American would know FBI, USA those are fine Don’t bother trying to explain to most civilians, that seal is actually an acronym for Sierra Atlantic, just stick with seal. But otherwise, avoid the acronyms and even words that you might use every day in a military career that mean different stuff to us. So for instance, if you say deploy, and you mean get sent somewhere, I might think you mean how parachutes work they deploy. If you say joint, and you mean, interagency, I might think you mean arthritis or marijuana. Just keep it very simple. And the good news is, if an 11 year old would understand it, so would another veteran, they’ll just know Oh, are you actually talking about a drink team? Are you remember, they’ll know all of that, but write it to the lowest common denominator of understanding is about the 11 year old level? That’s the first question. The second question for the smart fifth grader is are you focused on good news only? Now, I recognize the business of fighting war is not always good news. I get it. But I don’t need to hear about knocking down doors and find the bad guys or anything like it. What I want to know is how to make the world a better place. And this goes back to what Dennis was saying a minute ago, where you mentioned how like the specific accomplishments that a project manager might have had, how you make the world a better place is a better way to approach the types of examples with the signs of a great resume that makes you a great fit. I want to know what you did specifically, that’s good news for your past employer, in this case, the military and for your future employer, how it relates. And the third and final question for the smart fifth grader is are you getting to the point quick

Unknown Speaker 23:39
y, because both an 11 year old and a recruiter hav

Unknown Speaker 23:42
a super short attention sp

Unknown Speaker 23:45
n? I’m told there’s a military term that actually works nicely he

Unknown Speaker 23:48
e, bluff bottom line up fro

Unknown Speaker 23:51
t, and it’s the way military leaders say you know, when you make your PowerPoint or something, make sure you make the point right away. So if general so and so loses focus or has to go Very gotten your point across. Well, the way I think about bluff as a civilian is, can you tell me a fairy tale backwards for every bullet that you write? they all lived happily ever after good news, because once upon a time, you some details if you made

Unknown Speaker 24:17
t. Yeah, God. And you know, that’s really good advice for everyone out there looking at their resume and LinkedIn profile because again, you know, yes, there’s aspects of your career and bullet points on your professional profile on LinkedIn and out there that you want to include. But that below that, that bluff analogy is, is really good. And that’s keeping it short, simple to the point and think of it as a as a marketing statement, every statement on your resume. You need to think of it with that marketing I how is going to Wow, the person viewing this How is it Going to make us stand o

Unknown Speaker 25:02
t. A lot of veterans say to me, Scott, I don’t like talking about myself. And you know, I think maybe that comes from service in the military is a selfless service, you know, you’re serving that greater mission. you’re called to serve for whatever reason that is, and to them, I say, and to everyone, I don’t want you to talk about yourself. The first filter I need you to put on your resume is that well, yes, your name is at the top. This resume is not about you. It’s about what you can do for me. Everything you write has to be filtered with that in mind first, and it means that there may be things in your career that were significant. You’re proud of them, they made a real difference in the world. Well, great, I’m glad you did them. But if they don’t relate to what you can do for me, you might not need to tell me about them. And that becomes a powerful first filter to use and the very simple way you use that filter on a resume, to read a statement or a line or a bullet. You’ve got to ask yourself so what What is this new company going to do with this information? And if you can’t answer the So what? And you know, you pretty darn well, you’ve lived with you your whole life. How am I supposed to answer the so what if I’m the new compa

Unknown Speaker 26:13
y? Gotcha, gotcha. So making sure that that everything on your resume is tailored towards that position, and especially the position and the company, the employer, because it may not be a company, right? Yes, it may be government, it may be a nonprofit and so forth are used that I’ll try to stick with employer. So you need to think about what that what your skill set and the wow factor that you can bring and how, how that translates for that employer and that particular role that you’re going aft

Unknown Speaker 26:51
r? Yeah, that goes back to the idea of tailoring your resume and tailoring your resume. You need to know if it’s about what you can do for Me You need to know what’s important to me. And the simple way to know that is I tell you, there are job postings. So you just when you’re applying to a job, you’ve seen a job online on LinkedIn or indeed Career Builder, any of those sites or USA jobs.gov. If you’re applying to work in federal government still, and the employer is giving you a literal wish list, this is what we need. And there are three parts to a job posting, usually there’s a description. So you know, do I want to do this all the time, and some minimum and preferred qualifications or basic and desired qualifications? Well, the description is a good place for you to assess what’s important, they may give you clues like about their culture, about their diversity and inclusion practices, and about their priorities for their business in the year ahead. And the minimum and preferred qualifications are the filters for what kinds of information you need to market to them, if you will, about your prior experience. I look at the qualifications list, like buying a car. The minimum qualified candidates are like Toyota’s, they’re fine. They’re just not special. Seemed like anybody could get a Toyota and it’s fine. It’s a good car very reliable. I think the number one selling car in America is a Toyota. But the preferred qualified candidates, the ones who are darn near perfect are like a Rolls Royce. Whoo fact that the perfect candidate, that’d be great. Well, you don’t have to be a Rolls Royce to get an interview or to land the job. You just got to come in somewhere around Lexus to be a compelling candidate. The more your Lexus sounds like my Rolls Royce wishlist, the better shape you’re

Unknown Speaker 28:35
n. Okay, gotcha. Gotcha. So, let’s talk a little bit about some of the other aspects of applying for a job I brought up the you know, should you be out on your resume? That is the second most viewed article on my website, outside of venture funding for entrepreneurs. And so there’s obviously lot and I, I’m pretty clear in my article about my position and I talked with several other people but being in, you know, in your role in your professional role at the company plus, writing your book, have you ever come across clients of yours or candidates are so for then, you know that had a really out resume or or not kind of found out, in fact, just kind of give us a little bit of perspective since the majority of our audience, you know, is focused on the LGB

Unknown Speaker 29:39
Q. Sure. So your resume should always be about what you can do for me and why you are qualified to do the job that you’re applying for. If a component of that is identifying as a part of or a contributor to the success of the LGBTQ community, then yes, it is relevant concept to cover in your resume. However, As we got to both sides of my mouth, you can give examples about how you have supported the LGBTQ community. And not all of those need to be about work. Your resume is not things that got a paycheck for, it’s things that make my experience valid. So if, for instance, you were going to work at an employer in their diversity and inclusion department, and you do an extensive amount of volunteering at the LGBTQ center in your community, maybe doing testing or counseling or some kind of, you know, groups that you h

Unknown Speaker 30:30
lp put togeth

Unknown Speaker 30:31
r, that is perhaps a relevant example, for a diversity and inclusion job because you’re saying, Look, I’ve reached out to this community. Now, how overtly you state Oh, and I’m a member of that community. Well, that then comes down to how much information is appropriate to disclose on a resume. And a few weeks ago, my my message may have been somewhat different. But very recently, as many are unsure attune to the Supreme Court has ruled that discrimination on the basis of sex Something covered under Title seven, the Civil Rights Act. Now, okay, we got all this by saying I’m not a lawyer, if you have questions about the law, go see a lawyer. However, for informational purposes only. Title seven is very broadly, we’ll just call the idea that you cannot discriminate employment practices on the basis of certain protected classes. And those include things like race, religion, sex, and that word sex has now been interpreted by the Supreme Court ruling to include sexual orientation and gender identity. The reason I’m mentioning this is because as a general rule, recruiters do not want to know about your status in a protected class, if it is not relevant, or at all, because we don’t want you to think we’re considering something prohibited in our analysis of your employment. So just like you wouldn’t say my religion is x. You would not say overtly, my sexual orientation is x because some recruiters will go, Well, no, no, no, no, I don’t want to hear that. Because they don’t want you to think that’s part of my analysis, Are there times where it’s appropriate to disclose that? Sure. Especially for instance, if you’re being asked about after the hire and the job offer is made, you’re being asked about a uniform to wear. And part of your transition to the different gender includes changing how you will present at work. That is an appropriate time to discuss your gender identity, and how you will present in that job. But it’s way after the resume way after the interview. It’s at the time of a job offer, when that is now a topic that’s important to cover. Because you should be your own authentic self at work, you should be comfortable. I’ll predicate all of that by saying, do your research well in advance to make sure you’re only applying at organizations where not only will they obey the law of which it is now the law of the land not to discriminate on the basis of sexual orientation and gender identity, but where they embrace the LGBTQ community and actively demonstrate a participation in it and support of it. There’s one thing to say, yeah, we’re an equal opportunity employer on the website. It’s another thing to talk to people in that organization, and to do some research about what that organization is actually doing, which is part of what I like about what you’re doing. And our Bureau is to provide more details and supporting evidence, if you will, of a company’s LGBTQ inclusion practices and actual footpri

Unknown Speaker 33:26
t. Absolutely. So I really like how

Unknown Speaker 33:31
ou conveyed that there. You know, and, and, you know, just because an employer also, you know, is on the HRC, corporate Equality Index, they’re still discrimination. They’re still discrimination lawsuits and litigation cases or arbitration cases that go on. So, you know, unfortunately, we really can’t just take that as an example which only covers the fortune 1000. So if you’re going for a government job or working at a mid sized company or working at a university, that’s even, even though they’ve been doing that for over 16 years, they’ve never branched beyond at the fortune 1000. So that’s where to end. You know, the out firoz group was just featured on LinkedIn, a nice shout out for the LGBT community. Thank you LinkedIn for that. much appreciate it. But then even in the group, you know, has limitations on LinkedIn, it’s you can’t search unless you pay LinkedIn for a recruiter level or Sales Navigator level membership. You can even within the group search other members who say work at a particular employer. So you know, oh, I want to work at x company, or ex employer. And so I’m a member of the group and I want to go search for other members of the out euro group to go talk with those employers. LinkedIn does not have that feature. So it becomes very difficult. And I’ll say for hours and day in first starting the out bureau comm site that’s o UT, you are calm. Even searching companies that I knew were were very, very inclusive and so forth and had didn’t have a, you know, any legal issues going on to my knowledge, at least the year prior, even googling them trying to search for LGBT related content was difficult, because the vast majority of employers even though they might have a very active employee resource group for the LGBT employees, even though they might participate in pride in a New York, Atlanta, Orlando, Miami Li etc even though they might, you know, sponsor LGBT owned businesses, even though they might sponsor LGBT nonprofits it’s very difficult to find that information so I hear you and that it’s it’s like whoa do your research and try to understand that they’re a really you know, inclusive and embrace it employer but it is darn difficult to do th

Unknown Speaker 36:29
t. Yeah, I th

Unknown Speaker 36:31
nk so that is that is where that that was the impetus for out bureau comm is seeing those gaps and those difficulties. So number one, this is my little call to action for everyone out there is to join out bureau.com so that you can search for other members very easily. Out bureau does not have the limitations that LinkedIn has forced on you because they’re they’re trying to force you to pay the hundred dollars a month or more for the recruiter or the Sales Navigator. role, even though you’re just an employee, you’re just looking for other people in an organization. Okay? So the more of you that join out bureau.com Place your professional profile, you will be there for others who are seeking you. Additionally, you’re able to provide a rating review, anonymously, on your current and recent past employers. So I think that’s very important because even providing that, you know, my employer is fantastic. There’s one review and I’ll give a shout out as to it Intel. There’s one review on the website right now by a transgender person. She clearly indicates that in the review, and just gloats how what a wonderful employer that is. And then there’s others that don’t sign that that great. Now, over time that you know, let’s be, you know, honest, every organization is made up employees. So even a very larger organization of, say, 100,000 employees, as I like to think of the, the doubt, yes, we have the laws, and I’ll get to that in a moment. But you know, policies and so forth are really the intent of the company, the intent of the employer, because they don’t control every employee 24 724 seven of the day in the week in the year, right. And if we even just take sexual harassment, which I’ve used this example many times, but even raised, you know, just by taking sexual harassment, it’s been illegal, just like now it’s illegal to discriminate against LGBT people based on sexual orientation and gender identity. If we just take sexual harassment As Case in point well, that’s been illegal for for 40 years, but sexual harassment still happens. And in employers of say 50 employees or larger, every before you can come to work, you have to sign off that, you know, it’s it’s bad to do sexual harassment, you have annual training on sexual harassment to ensure it’s See ya. And but it still happens. And so, yes, this is fantastic that the Supreme Court has made this, you know, illegal to discriminate based on sexual orientation and gender identity. But don’t think for a second that it just automatically makes every employer a, you know, rainbow flag waving unicorn loving place, right. But yeah, it’s you know, yeah. And you even look at employers like, again, this is public knowledge. It’s, it’s out there, so I’m not trying to beat them up, but it’s just reality. Look at Goldman Sachs. So Goldman Sachs has been on The HRC corporate Equality Index is ranked 100% for numerous years, and for several years in a row in a row, including 2020 20 was named one of the top employers in the financial sector based on HRC corporate Equality Index, however, they just finished a What is it called going through a lawsuit and settled for a discrimination suit. And so again, I’m not trying to beat them up here, but it’s just reality in that, you know, you can’t just look at the that any Equality Index around the globe, they’re all modeled after HRC. So you just can’t look at that and say, Oh, I’m, I’m, you know, because they’re on that list, they’re automatically going to be a fantastic 100% amazing place to work and I can just walk in with just, you know, yeah, you want the space to

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OutBüro Voices Interview Steve Yacovelli LGBT Entrepreneur Producer Director Writer Vim Media Professional Startup Business Owner Video Interview Podcast

Steve Yacovelli – The Gay Leadership Dude, LGBT Entrepreneur

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Steve Yacovelli Top Dog Learning Group The Leadership Dude LGBT Entrepreneur Gay Professional community business owner diversity inclusion trainging OuBuro

As an out, LGBT entrepreneur business owner Steve Yacovelli has dealt with many facets of growing and sustaining a business. Focusing on what he is passionate about he drives education and growth for individuals and organizations in an authoritative yet approachable way. Leveraging his 25+ years of experience as a leadership, change management, and diversity and inclusion consultant to cultivating our collective leadership awesomeness. His book, “Pride Leadership,” is one of the first to focus on developing leadership talent specifically for the LGBTQ+ Community and its Allies. It’s time to channel those qualities into being a more effective and consciously inclusive leader within the workplace and beyond.

Steve on OutBüro https://www.outburo.com/profile/syacovelli/

rning Group The Leadership Dude LGBT Entrepreneur Gay Professional community business owner diversity inclusion trainging OuBuro

About The Gay Leadership Dude

He realized that there was no focus on specifically developing LGBTQ+ Leaders within the corporate world beyond some a patchwork of effort and not necessarily a cohesive focus or movement.

So, “The Gay Leadership Dude” was born. It’s his way to give back to the LGBTQ+ Community: to start a movement to grow LGBTQ+ Leaders to be even more effective, in a consistent, thoughtful, and mindful manner. He is especially focused on those up-and-coming Leaders within the broader movement for equality and fairness for all LGBTQ+ people and well beyond. 

Pride Leadership: Strategies for the LGBTQ+ Leader to be the King or Queen of their Jungle

Critically-acclaimed and award-winning book for LGBTQ+ Leaders and Allies to help expand their leadership skills to better explore what’s working and reflect on what could be improved upon. “Pride Leadership” provides the strategies and tools to build a network of leadership support. It’s the start of an “LGBTQ+ Leadership Movement” to cultivate and grow leadership competencies.

The L.I.O.N.S. Program – A Leaders Immersive Opportunity to Nurture Strength

Click here or the image to the right to access and apply your special $500 off.

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A 6-month learning experience that leverages online learning tools along with face-to-face virtual classroom sessions and self-paced learning. The program takes Leaders on a deep- dive into 6 related areas of competency
✦ Having Authenticity
✦ Leadership Courage
✦ Leveraging Empathy
✦ Effective Communication
✦ Building Relationships
✦ Shaping Culture

Over the course of the 6-month program, participants have the opportunity to explore each topic in a way that deepens their understanding and application of the leadership skills, apply the skill, and hone its effectiveness in their workplace. www.PrideLeadership.com

We Help Humans Succeed

TopDog Learning Group provides guidance and solutions in leadership & organizational development, change management, diversity and inclusion consulting, and workplace learning strategies.


Conversation Transcript

The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.

Unknown Speaker 0:01
Hello, this is Dennis Velco with OutBüro that is your LGBT community online where you belong and your voice matters. Welcome to the OutBüro Voices series where we are interviewing and I guess when I say we that’s a royal sense, right? Because I’m an entrepreneur of one. So, huh, it’s me whenever I’m interviewing LGBT entrepreneurs, professionals and community leaders, and thank you so much for tuning in. We are you might be viewing this on the OutBüro website or on YouTube. If you are on YouTube, please take a moment right now and hit that subscribe button, as well as hit the bell that bell is going to ensure that when we are producing there I go again, when I we, geez, I can’t you know, it’s all about perception is reality when you’re in business, it’s grow, grow, grow. So I’ll continue Whenever we produce additional and new content, it’s going to ensure that it gets you alerted of it so that you come back because I’m trying to produce as much of these as possible to get the visibility out for our LGBT community, so that our young folks and everyone out there can have great mentors to look to when they’re considering their business. And one of those is Steven. Steven is the leadership dude. And welcome to the show. Thank you, Dennis. It’s great to be here. Awesome. Thank you so much for being here. And I get deep. I knew for a fact because we’ve chatted before that I didn’t have to do one of these for you because I knew Stephens already gonna have his little corner of his office all set up and branded, so wonderful. Thank you. So, Steven, tell us a little bit about yourself. And maybe just a little brief overview of your background.

Unknown Speaker 2:08
Sure. I’m accent doctor see doc LA, owner and principal top dog learning group, also known as the gay leadership dude. at top dog, we focus on learning and development, leadership, change management and diversity consulting. And that kind of leads to what I’ve been doing pretty much my whole career has been in something in the shape of leadership and diversity and inclusion. So whether that has been internal to the Walt Disney Company, I was an IBM er for a while. I was a professor for like a hot minute, as in the full time academia realm, but really started my own business about 12 years ago full time and that’s really the the space that I’ve been playing in ever since.

Unknown Speaker 2:46
Okay, well, awesome. I’ve been a little all over the board and you’re in Orlando, Florida. So there is the Disney reasoning. Correct. Huge employer. Central Florida. Yes.

Unknown Speaker 3:02
The largest private employer in Central Florida. And it might even be the state Actually, I would think so.

Unknown Speaker 3:11
Yeah. So did your leadership kind of

Unknown Speaker 3:18
did you do HR and leadership in Disney? Was that one of your functions there?

Unknown Speaker 3:24
Yeah, I actually it’s kind of funny story. I worked at Disney twice. So after undergrad I grew up in the Philadelphia area. I went to a small state school in Pennsylvania, and studied public relations and speech communications. And so my dream was to be a PR person at Disney. So after undergrad I packed up my little Ford Escort I think I had at the time and just drove right down. I 95 to Orlando without a job. And I got one I worked in the central reservations office, which were the kids at home. That’s pre internet. It’s actually pre windows. We were a DOS based kind of thing and I actually had a job Yeah, I remember I had a job on the 407 w Disney line, which was the main place to get any sort of information about your family fun time at Walt Disney World and everything. And these are true calls, we would get me and 499 other folks sitting in a call center. And people would call from the park because it was payphones pre pre cell phone. And they’d be like, Where’s the nearest bathroom? And you actually had a load database, you could say, oh, you’re at this, this phone, turn to your left and you’ll see a door and like we had to direct them that way because people are you kind of lose their mind without holiday. Or and I swear, this is a real story to a question we get the people will call up and say What time’s the three o’clock parade. And you know, and we no lie, and we had our we type in data and we get the official official script. And the official script was always 245. So one you did make the person feel kind of silly, and then second actually got them in line or in their spot earlier so that they could kind of do the park so I did that for like three months was a horrible experience for me. Just wasn’t a very good fit, but I ended up coming back to Disney several years later at a more professional capacity I was a leadership and organizational consultant for Disney Cruise Line so I worked short side in the in the Orlando office the celebration office but I would travel on the at the time the two ships quite often so it was a kind of a sweet gig. It’s a sweet gig I gotta

Unknown Speaker 5:21
say. Good and you know getting as you mentioned right out of college you know, one getting that job at Disney, I mean nowadays that’s it well, with COVID it’s really hard. But will for a long time one of my aunts worked in HR at nice, the Disney and you know, not an easy place to get on board. Yeah. And you know, so many people from the area you know, looking for, you know, the jobs they’re one little tidbit one little thing we have in common I too. worked at a call center for a while. It was 1991. And my ex of my 20s and I, we met in the military in Germany. He was still in, we knew each other from you know, going out in Frankfurt, and in Germany, and we were both in the military when we first met. And then I got out of the military and helped form the very first technology calling center for fifth quarter military, so it was where all the US military from from Frankfurt and South Germany would call in when their printers were broken. Whatever, but that was just three of us. That actually man that that call center, it was when we returned back to where he lived in Columbus, Ohio. And for those that don’t know, Columbus, Ohio is quite the fashion capital. So with Lane Bryant, Abercrombie, Fitch, Victoria’s Secret, all of that headquartered there, and he and I actually work to the call center at Victoria’s Secret. know at that time I was 22 or 23 years old, taking phone calls from ladies and men helping them place their Victoria’s Secret catalog orders and helping, you know, taking the talking them into the new bra that was

Unknown Speaker 7:37
Yeah, that was pretty interesting. So,

Unknown Speaker 7:40
you know, I lived in Columbus as well.

Unknown Speaker 7:42
Oh, yeah.

Unknown Speaker 7:44
Yeah, I went to Ohio State from my master’s degree.

Unknown Speaker 7:47
Oh, wonderful. I went to I state as well.

Unknown Speaker 7:54
I wasn’t in this. I got to tell people. I wasn’t into the football.

Unknown Speaker 8:00
But but but you know it’s it is a boy columbus ohio and their their football I mean it is it is truly a see that yeah if you’ve never experienced that kind of just almost power that that the the football culture in columbus ohio has it is some

Unknown Speaker 8:24
even the gay guy even the gay guys have tailgating party

Unknown Speaker 8:29
parties we go to if we didn’t have tickets we go to the local gay bar and Union Station and you know watch the game there

Unknown Speaker 8:37
absolutely absolutely. So cool beans So tell us a little bit more about the the leadership dude I know you and I have talked about your your book a little bit but help our viewers and listeners get a good sense.

Unknown Speaker 8:57
Yeah, so I’m about Two years ago, I was at my first mg LCC conference, the National Gay Lesbian Chamber conference, fantastic group. And I was kind of sorting my business cards before a session and there was a woman next to me doing something very similar. And we just struck up a conversation and she’s like, what do you do? I’m like, oh, in consulting, blah, blah, blah. And I said, How about you? She’s like, well, I’m a publisher. I say, you know what, there’s a book in my head that needs to come out, you know, I’ve written you know, I published my dissertation and which I think my my mom is the one who bought that, but that’s fine. And then I did an ebook called overcoming poopy elearning, which was self published in my doctorates in instructional technology and distance education. And I had mixed mixed positive and negative vibes for doing this self publishing thing. It was it wasn’t a great experience for me. But I’m talking to Jen grace, publisher preppers price. And I’m like, you know what, let’s chat. And so flash forward. My book price leadership came out, which I happen to always keep on the desk. Um, and so it was it was a really great explain And I was going to write kind of a generic leadership book. And the more when I first started down the path in organizing some of my thoughts and, and I was doing a lot of advocacy work in the LGBTQ community, with our peeps, and I’m kind of starting to observe some of the leaders around doing, you know, different volunteer organizations and things. And then my inner Carrie Bradshaw kicked in, like, I couldn’t help but wonder, and I couldn’t help but wonder, you know, I’m watching these awesome queer leaders do their thing. And I’m wondering, is there something about our shared collective experience that does make us a little bit more reticent for the leadership competencies that I’ve seen really work out in in the general field as a leadership consultant, and that’s kind of what I write about in private leadership. And so I found what I thought were the top six you always have my swag, a little mousepad but these are the the top six competencies I talked about pride leadership, Authenticity, courage, empathy, communication, relationships, and then shaping culture. And that’s the the framework of the book. But it’s through the lens of being a member of our community.

Unknown Speaker 11:04
Okay. And so,

Unknown Speaker 11:10
you know, again, as we’ve talked in the past, but you know, for our listeners this, this is a, you also have an accompany workbook.

Unknown Speaker 11:20
I do Where’s it? It’s right here. You’re right. So so the idea behind the books and the fancy book workbook, which is also out there, but the whole goal of the book wasn’t the book. I mean, if there’s anyone here watching or listening, you know, authors aren’t typically unless you’re like Oprah caliber out there to make a gob of money. You’re there to kind of get your story out. And my story is really to help start an LGBTQ pollution movement and focus our collective energy in that arena. And so my endgame has always been a training experience. You know, as an educator, that’s kind of what I do as a company, but I really wanted to create that. So a couple steps back was the book. Then the workbook came And now we have an eight week online leadership program that’s really starting to take off. You know, oddly enough, it was in the midst pre global pandemic, but it’s always online. It was always modular approach. And so now we’re getting folks are like, hey, I want to use this time to develop myself. And so that’s where where the end game was, which I’m so excited for.

Unknown Speaker 12:19
Awesome. Yes. So I’m kind of just thinking, you know, out loud here is so, so looking at leadership that’s really from a very open perspective, correct? No, it’s so so this is could be for anyone. Someone in college looking to a to learn leadership skills, someone in their career, who’s looking to get to that next level in their career, or maybe even someone who’s, who’s a volunteer. Yeah. And looking to hone your leadership skills as it relates to perhaps serving in their local community.

Unknown Speaker 13:06
Exactly. One of the things I do in the very beginning of leadership is I define what is a leader. And to me a leader is anyone who has influenced within the workplace, that could be that entry level person who’s kind of influencing the people around you, that could be all the way up to the C suite. and everyone in between I, I’ve worked with clients who define leader as leader of people. And I think that’s kind of shenanigans, because you have that indirect influence over folks if you don’t have that direct. And that’s actually even a more tricky leadership position to be in, because you don’t have the formal authority. So you have to leverage different skills and tools in order to help folks move in the direction with which you’re trying to get them to move. And so I think it’s, I think it’s silly when I have I tried to dissuade some clients to say no, let’s let’s think about this a little bit more broadly. And just like you said, Dennis, it could be a whole bunch of folks really want to focus on being better within their leadership skills.

Unknown Speaker 13:57
Yeah, it’s, I find You know, when it you know, when you’re looking at leadership, when you’re looking at business, when you’re looking at your relationships, when you’re looking at almost every facet of your life, you’re always, always and you’re typically in a position of attempting to influence that might even just be Friday night and outside of the COVID era, trying to influence your significant other on where you’re going to go to eat that night. Yep, yep. Okay. So, and within, you know, and so there’s lots of different examples even within a friend, Friendship Circle. So, you know, a leadership skills are definitely not only for the work environment number one, and definitely not only for once you have achieve a quote unquote leadership title that now you have people report to you, it’s like, well, you definitely need the assistance then. But, but really, it’s to your point in self development and just saying, you know, as striving to be a better person, and that, again, could be in real in your own personal relationships. It could be in your work, and when and again, I’ll get back to, you know, community service, working with, you know, local nonprofits of any sort. So it’s, it’s very pertinent to, you know, all kind of a good portion of your life if you recognize it, and I think that’s the key point is being open to recognizing it because so many people kind of go through the motions of their days in there. weeks and not even realize that they are marketing themselves and they are positioning themselves effectively or poorly as a leader.

Unknown Speaker 16:12
Yeah, one of the things I talked about quite early on in the book is no, and this is part of the the lions program is the name of the eight week program, which stands for leaders immersive opportunity to nurture strengths, because, you know, former Disney, I had to have some cute, cute little acronym, you know, that goes with the branding lion. Right? But, but in the AV program, as well as in the workbook in the book, one of the very first things that we talked about is, is what’s called what I call drone perspective, which is having that self awareness, you kind of like you imagine, you get your drone, this drone zooms up. And it’s kind of looking at the situation that you’re in, in the moment. You know, in LA Times, this is referred to as like mindfulness, mindful meditation, that kind of stuff. But being able to get out of your own head is the concept. And that takes a lot of skill and have that self awareness to say, ooh, you know what, I maybe am Not super good at this XYZ competency or the situation and having that that thoughtfulness to do something about it. And that’s, that’s, to me one of the biggest leadership opportunities is to be humble enough to know where I’m really awesome but we’re not so awesome and do something about it to get more awesome in that respect.

Unknown Speaker 17:23
Absolutely. And when a and you know, in the entrepreneur space where that comes in is no no your strengths, know your weaknesses and as soon as possible as soon as income allows, hire other people to do the jobs that that you frickin suck at. Doing. Absolutely. But, but yeah, so in the

Unknown Speaker 17:55
so in the space, definitely

Unknown Speaker 17:59
taking Taking that moment and kind of realizing that, you know, sometimes we have, we’re forced into situations and or being a bootstrap startup where we have to do everything. And, you know, it’s something that I always strive to do personally is, you know, I, I have a vision for where I want to go. And you know, I’ve had technical issues I’ve had so many different things go on, just within out, you’re alone. But one of my, one of my traits and what I’m trying to bring to the table to the community is my own personal development. And that is every single day, I learned something. Excellent. And whether that’s listening to podcasts on entrepreneurial ism, I absolutely adore Jay Abraham. is an absolutely eloquent, masterful individual. If you don’t know that that person, folks out there, look him up just an amazing person, not LGBT.

Unknown Speaker 19:16
We still like some straight friends. I’m sorry. Yeah.

Unknown Speaker 19:18
And you’re probably occasionally going to have to Google some words to use. I mean, I like to use some, you know, fun vocabulary, you know, here and there. But, Holy moly, occasionally, he just dropped some words. It’s like, even if you’re like, what?

Unknown Speaker 19:36
Just mean?

Unknown Speaker 19:38
Very, very neat. So, but it’s also like right now doing these, doing these, you know, that’s been on my radar. I’m a product manager. I used to be a software product manager. And so I I’m what’s called a scrum master.

Unknown Speaker 19:56
I just learned what that meant, like one of my participants in the lions program is a programmer and she was sharing a story about her Scrum Master. I’m like, why is that and so I just learned that last week.

Unknown Speaker 20:08
Okay, it’s a it could sound highs I’m a scrum and the scrum master. Yeah.

Unknown Speaker 20:16
Well I for those that that aren’t aware of google it but

Unknown Speaker 20:23
you know to me it’s you manage to a lot of post it notes and journal I have a huge amount of documents and on my wall for set for quite a while had been you know, content, user content, community content and so forth. And you know, whether that has been doing interviews like this, but a technical issues and being overwhelmed and finally got over that so that employee ORS can sign up. So employees out there you may go to our bureau at o ut duro.com. Be an anonymous leader and reach your current or recent past employer but part of the the getting back to you know kind of doing this was all right you know I had some some things I had to get over it just like you know your hope everyone’s career right you whatever those hurdles are in your career and in your job and so forth but but it’s part of being a good leader is about being persistent and consistent and and striving for becoming better. And so you know, like right now doing these, you know, YouTube videos, it’s every day. I there are certain people now that I pay attention to and I’m seeing the results and now Now granted how does that relate is like When you it’s about self education, and about, you know, taking responsibility for yourself in educating yourself and then what you do with that. So kind of walk us through in that self education for your book and your workbook. Maybe some of the highlights of that. You brought up the cue card, which I love. Oh, there’s no

Unknown Speaker 22:25
it’s actually my it’s a mousepad. Like I’ve a sweatshop. Look. I’ve got mugs. Hey, so if

Unknown Speaker 22:32
you leave that with your customers or your clients,

Unknown Speaker 22:37
graduates, graduates of

Unknown Speaker 22:38
the program, graduates god, yes. So. So what kind of what kind of folks now? Have you seen or, you know, what have you seen people use? Use your tools, use your information, and kind of get out of it and take away from it and you know, has there been Any kind of success stories that you’re able to share? And sorry, because I asked up on the slides.

Unknown Speaker 23:06
Oh, that’s great. That’s great. So one of my participants, and she’s, she’s still in the program, but she actually was an early adopter of the concept. So she’s with a large pharmaceutical company, and she’s actually an ally, but she’s within, in the LGBT employee resource group, an ally in that, but really wanted to develop her own skills. She’s, I think, a project manager for the company. And so, you know, I’ll use my thing, you know, she’s, she’s thinking about what, what, out of these six competencies, she really wants to focus her energy first. So one of the one of the tools, of course, is is self analysis, like, you know, where, where am I at when it comes to these particular competencies or skills. And so for her, she said, You know what, I’m going to focus on the communication part. So that’s kind of the fourth module down there, little green green strip. And so when she said communication, and she’s like, specifically, it’s providing feedback. And so one of the things I talked about in the book, you know, there’s a simple model, there’s a lot of models out there for feedback. There’s one I’ve used in the leadership programs that I’ve taught, and it has pretty easy success. It’s called ECC. You know, you share with people the example the effect, and then either what you want to change or continue, which is where the C come in. So, you know, Dennis, when you lead our interdepartmental meeting the other day, there’s the example. You You missed one of the agenda items, and therefore, we now have to loop back with the other department and kind of get some stuff. So that’s the effect. So it next time, can you make sure that you get all the items on that or that agenda so that we kind of don’t have to do double work? That’s the change. Or hey, Dennis, when you lead the meeting the other day with with the whole interdepartmental. Folks, you did such a great job you got through the agenda real fast. We attendance left people ask some great questions. So that’s the effect so can keep up the good work. That was really great. So there’s the continue to be good behavior. simple model when I’ve taught for a while there’s other ones out there, and she’s like that one alone. really helped me relate to my team just to kind of organize the feedback and thoughts. And then I talked about the example of providing feedback, it should be balanced. You know, you don’t want to work with some organizations where someone comes up to you and says, Hey, I have feedback. And I was like, What is it, you know, because feedback is a bad word. And so feedback, feedback should be a neutral or a good word, if it’s being utilized in a balanced sort of way in your organizational culture, whether that be you or your clients or big group. So that’s a kind of one example. Another one that one of the participants. So in the in the program, you get three, one on one executive coaching sessions, kind of at the beginning, middle, and then two months after that you kind of leave the program, and during one of the conversations the other week, or for fairly early on, you know, we go through the authenticity chapter fairly early. And and the one of the activities in that is to look at your own personal value system. And some folks have done that in their careers, some have not. So there’s a quick activity in the workbook to actually Find out what are your personal top five values? And one of my participants said, You know, I never did that before, I never really thought about what are the things that are so important to me that I value. And then you put that lens through, what are you doing at work. So if you’re in a job that never touches your personal values, you’re gonna have a problem at some point. Or if all the work that you’re doing doesn’t feed those values in some way, shape, or form, that’s going to feel icky. And it’s you stop and have a conversation with yourself and kind of get in that drone and take a look around. And he said, you know, thank you for that, because it just made me put things a little bit more perspective on where I want to go both in my current job, but also outside of of my job and make sure that those values are being, you know, using Steve’s term fed. And that was another good example of some of the tips that that people are actually applying stuff that I’ve had, like, yeah, it’s working. So that’s kind of exciting to see.

Unknown Speaker 26:54
Oh, Barry Barry. And so um, so you say that Meeting originally about the book was, if I’m not mistaken about two years ago,

Unknown Speaker 27:08
correct? Yeah. Um, so this this, this August will have been two years. So, after that meeting I got about a month later, I started kind of formulating the book. And I knew I wanted it to come out pun intended. As a gay leadership book. I wanted it to come out June in pride month of 2019. But to make that deadline, I had to have a final man or a first draft manuscript to my publisher by like, New Year’s Day of 2019. And so I said, from basically Labor Day, until Christmas, just doing nothing but writing obviously trying to make a living with clients and things like that, but you’re really trying to kind of get through organizing my thoughts, you know, figuring it out, you know, initially I whittled it down to six, I had 29, or something like that competencies that I was trying to figure out where the white ones and then My thinking partner slash sister, Wes, come in who does similar work to me. And so that was kind of that that process and then you go through all the iterations, the editing. And that took us until, until the very end of April, to kind of get through all those drafts. And my book is 356 pages. So it’s a bit of a lot, much bigger than I expected, I kind of was targeting 200. So yay, for both Steve. But you get through that process. And of course, it’s the things like, you know, picking the the cover and writing the back and getting the testimonials inside and all that other stuff that you never really think about. You just say, I got to write, but no, there’s all the other stuff that goes along with it. And then, of course, the marketing piece of it. And so it was, it was a really fascinating experience. It was I will say, Dennis, that writing the book was easier than marketing the book. That’s the biggest challenge of and you know, just because you think I’m going to write it and then you put on Amazon and Yay, everyone’s gonna love it and you got to tell people it’s there and so I That’s always a continuous opportunity. And then I knew the audio book had to happen. So actually, I just lost the audiobook like two weeks ago. Yeah, so so that’s, that’s out there as well. And I put put the link under my name, you can actually get a free book. We’re doing a free plus shipping during this COVID time. So there’s a top dog click for slash free ship. And you’ll you’ll get to a website and you just have to pay for shipping and handling. So there’s that but the audio book was really, really weird into that experience. I don’t know if you’ve ever, ever thought about like, how does someone make an audiobook and I’d never thought about it, you know, just kind of grabbed him on on Audible, whatever. Right? But so I, I was working with another producer. So my publisher doesn’t do audiobooks, but she has a referral. So I went to this woman, and she’s like, Okay, the first question who’s reading it? I’m like, I don’t know who is reading my book. Well, that’s up to you. We talked through that and she’s like, you can do it. All you can do it all professional, you do hybrid. And then the more I thought about it, I’m like, Okay, I have a whole chapter on authenticity. So if I’m not going to be the one reading it that’s kind of not very authentic of me. It’s, I figured, okay, it’s gonna be me. Well, in the age of COVID-19, internet traffic is crazy high, of course, because everyone’s at home. Right? Well, I got on the very first call. So it was myself and this, this audio producer, and and basically, we log into this super secret software that he has, and we just do the recording there. Well, the internet traffic was so high that and audio files are very sensitive, I guess, to traffic and things they can drop. So so we kept dropping words. And we tried it a couple times. I’m sitting literally under my router. And he’s like, I don’t know what to tell you, Steve. You know, you might have to just do this on your own and I have some experience doing like radio voiceovers and stuff back in college, you know, W ix q news at my millersville University. And so I set up by computer and then we’re like, okay, where’s the quietest place in my house? Of course it’s it’s in our our walking closet in the bedroom. So I’m literally reading my gay leadership book in the closet during COVID-19 for 65 plus hours and that’s kind of the story of coming out of the closet again, just to kind of make my audiobook happen.

Unknown Speaker 31:18
Yeah, yeah, yes. Yeah, it’s it’s not it’s not as easy as it sounds. I’ve actually gone through professional voiceover training myself. Nice. And yeah, if you if you search me on SoundCloud, I’ve done a few commercials and some different things. And yes, I can go into kind of that voice.

Unknown Speaker 31:48
Sound.

Unknown Speaker 31:50
And,

Unknown Speaker 31:52
as I as I told family members, because I’ve had people that since I was very young, I’ve had people go Oh, my gosh, your voices, you know And I feel I use that now and I definitely use it when I’m on the phone. Yeah, because yes, when you are voice overing when you are reading a book like that, it’s very important to pay attention to the Annunciation. The pauses, your plural motives, which and your

Unknown Speaker 32:27
T’s, your keys and your

Unknown Speaker 32:30
office.

Unknown Speaker 32:31
It’s, it’s very technical. And, you know, yeah, people don’t always think about that. And then yes, your, the quality of your sound is and crazily, you know, the closet and the end are folks out there and you know, the reason is is because the your blank walls, and so for sound bounces off of that, and so you need a lot of software. Or you need a treated space say that your, your, your, your,

Unknown Speaker 33:06
your good mic which I’m not using I’m using

Unknown Speaker 33:10
a good mic will pick up that and you’ll get reverb

Unknown Speaker 33:15
is very,

Unknown Speaker 33:16
very funny though. It was funny though, because when we’re

Unknown Speaker 33:21
in there and we’re doing the test for the with the audio guy, so you can say okay, yeah, you’re good to go. He’s like, there’s just something you know, because obviously there’s no clothes on the ceiling. So I took my dog’s dog bed and kind of looped it over my head and he’s like, that’s perfect. It’s just I have a picture of it. I just look ridiculous with the food or the all the clothes everywhere a dog bed over my head, my microphone and I’m like, yeah, and of course there’s no air conditioning in the closet. So and it’s Florida. It’s just like, oh my god.

Unknown Speaker 33:53
But it worked. It worked.

Unknown Speaker 33:54
You’re a hot mess in the CLI was a hot mess in the closet.

Unknown Speaker 34:00
You know, you really should put a photo of that up on your website

Unknown Speaker 34:04
or write a blog about it. I did.

Unknown Speaker 34:07
Yeah, I did do a social media post, but I probably need to revive that again. It’s

Unknown Speaker 34:12
Yeah. to, to funny. Funny. So, very neat, very neat. So just, you know, how are you so let’s get kind of on the business side of things. You know, you’re, well, thanks for coming on, did you This is partly marketing, your, your, your book and your, your coaching sessions. So how, as a business owner, you know, you did touch on that that’s, you know, as an author, as a coach, you’re, you are a business. And so talk about maybe for just a few moments, some of the opportunities, the challenges, opportunities and ways in which you have kind of overcome that getting the word out because you Every business, you know, is always is has that on their mind? How do they get the word out about their, their business? And so give us a little bit of insight about some of the opportunities and things that you’ve been doing?

Unknown Speaker 35:15
Yes. So COVID-19 has really hit a blow to so many of us entrepreneurs and small business owners. For me, one of the main revenue streams was stand up training at clients, well, that’s not happening anymore. And so in in, in March, we launched so we I’ve three big fortune 500 that we do all of their leadership training, and I say we because it’s actually not the Royal we actually have consultants who

Unknown Speaker 35:41
work for me as

Unknown Speaker 35:43
I do some of it, but I had them do most of that kind of stuff. So I can do more the business development and product development. And so all three clients came back and said, Nope, we’re not doing anything anymore. So I lost a massive six figures of revenue coming in. So it’s like rats. What We do now. And I have a fairly upbeat glass kind of full glass full half full kind of guy. And so it’s like, Okay, so what do we do next? And, you know, I knew the lions program was was just starting. So I’m like, okay, there’s that we can focus some energy there. And then, you know, a new deal. And the audiobook was another product. So I’m like, Okay, well, I’ll focus my energy there. But I’m lucky enough to have a an infrastructure to pivot and do virtual things. You know, we’re doing zoom. Right now, I’ve been using zoom for three years for online trainings from a distance learning thing from executive coaching session. So that wasn’t hard for me. A couple years ago, I created a webinar on how to do webinars for a client, and I dusted that off. And I’ve been doing that kind of for, for folks. And just really trying to to leverage the technology that I’m comfortable with and see how I can take that. So I’m actually seeing working with some folks because they’re not comfortable in this space, and this isn’t going to go away. So They’re like, Steve, can you help me like think about what’s behind me and the lighting and and how I use this medium? Like I would have done it in a face to face? Of course, that’s one things we do. So I’ve been seeing that and how am I getting the word out there. It’s social media. It’s growing my email list, which I’m not very good at, I’ll be the first to acknowledge in skills skill, the book came out, I never had to market I mean, top dog was always word of mouth, I get a couple clients, and they tell two friends and they tell two friends and you know, etc, etc. And that was great. But once I knew the book was coming out, now, I’m not going up to B, I’m going B to C. And so now I’m going right to the consumer and to do that I need to market and so that’s, you know, been the social media thing, growing my email list. And then really just just trying to partner with folks to get the word out for different things I have for the lines program. I have an affiliate marketing program that’s slowly kind of getting out there where you know, I give some money back to somebody who refers a new new participant. And then and then also doing things like this A lot of podcasts, I’ve been doing a lot of free webinars in the age of code, because you know, Intel, people get totally saturated. I have 25 years plus of content on my hard drive that I can dust off and kind of share. And some of that is things that are like I used to teach, or I do teach a class on being resilient in times of change. Well, this is a very appropriate time for that. So I dusted that off. And I’ve been doing that as a webinar and, and I actually have been selling them as virtual keynotes. for clients wanting to do those. I have one tomorrow for a group in London. And so they’re there, end of day, my beginning of and they are going through a lot of changes, like so many folks, I’m like, hey, let me talk walk you through the three strategies to help you be more resilient times of change, like perfect. So those types of things are pretty cool. I did a virtual keynote yesterday for another pharmaceutical company for their pride group, because they wanted the gay leadership dude to talk pride things because all their pride stuff went away from what it was. And they’re like, well, let’s do virtual stuff. And so that’s been kind of nice to still engage, especially with our community. is in during pride month but but while we’re all social distancing as well.

Unknown Speaker 39:06
Okay, well awesome. That sounds like you have turned it into pivoted and continuing to be active and busy so that’s awesome. Yeah, well cool well jeez it’s been great catching up with you and so much appreciate you taking time out of your sounds like very busy week, which is a good thing. And we’ll make sure that we have all the show notes and links to the leadership dude. Here on the show on the on the episode page, which again you all of you will find act out bureau.com that is O ut buro.com. You will click up on the top it says podcast might be changing that the episodes we’ll see but at some point because of the The videos now, but also, all of these shows get turned into podcasts. And you’re able to find out Bureau and outro Voices Podcast on Apple podcasts, Spotify, Stitcher, Google, and a total currently have 13 podcast apps and growing. So make sure that you subscribe to our bureau on whichever platform that you desire most. And coming up here on the screen in just a moment. Be sure to click the subscribe to be notified again of when new shows come up and hit that bell to ensure that you are notified. Thank you so much for tuning in. This is Dennis belko without euro and Steve the leadership, dude, hot dog consulting. Thank you so much. Thanks, Dennis. And thanks for all that you

OutBüro Voices Interview Anthony Bawn LGBT Entrepreneur Producer Director Writer Vim Media Professional Startup Business Owner Video Interview Podcast

Anthony Bawn – LGBTQ Entrepreneur, Producer, Director & Writer

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Be a Guest or Recommend a Guest

Anthony Bawn, an LGBT entrepreneur, is co-fonder of VIM Media. VIM Media is bringing fresh and innovative films and shows that are predominantly minority driven both on-camera and behind the camera with stories that both speak to the target audience while also being approachable to a wider audience. Bawn, a gay business owner, director, writer, producer, and actor who knows how to take a vision from concept to final product crafted for his target audience while smartly managing bootstrap startup budgets, locations, acting talent and so much more.

Bawn was born in Gainesville, Florida, and has a passion for acting and film since the age of two. He graduated from Columbia College Chicago with a Bachelor’s in Theatre with a concentration in Musical Theatre. Anthony produced his first original series Cheetah In August in 2014, which helped him gain recognition from various local and international film festivals. Currently, Anthony is developing original narrative content focused within the LGBTQIA ethnic communities with the intention to showcase true to life stories.

Anthony Bawn on OutBüro >> https://www.outburo.com/profile/anthonybawn/

Anthony’s List of projects on IMDB >> https://www.imdb.com/name/nm4869777/

His work has been award-winning constantly challenging the genre to bring fresh talent to the screen with rich stories that all can relate to. Sometimes the topics are ones we’d likely discuss with the family such as Conframa. A tale of confusion and drama as a male married couple explore the boundaries of their relationship opening it up to other persons joining in a poly experiment with UPS, down, and sideways moments.

VIM Media Anthoney Bawn Director Screen Writer Actor LGBT Entrepreneur Gay Business Owner

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We have added a few video trailers from the work of Anthony Bawn. Be sure to check out the VIM Media YouTube channel for lots more.

Cheetah in August

Conframa

As I Am

District


Conversation Transcript

The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.

Unknown Speaker 0:02
Hi there, this is Dennis Velco with OutBüro and welcome to yet another episode of OutBüro voices, where we are having fantastic conversations with interesting LGBT entrepreneurs, community leaders, and folks who are just dating cool. Like today we are talking with Anthony bond. He is one of the cofounders of vim media which can be found as you can see on his screen at vi m two.tv. He’s been working on this for quite a while doing video and film production, casting, every all the damage you could imagine in what it takes to create episode shows and episodes of those shows. So I’m sure we’re going to have a very interesting and the light bill conversation and welcome so much Anthony to the OutBüro voices show.

Unknown Speaker 1:03
Thank you so much for having me. This is such an honor. And I cannot wait to

Unknown Speaker 1:09
tell you about my little thing that I do.

Unknown Speaker 1:11
Well also, Well, how about we just go right into that then and but I always like to start with a little bit of the background and kind of the journey as to how you got there. Like in our initial introduction call, we found that we have some, at least some similar commonalities in the schools that you went to in the past. So let’s kind of delve into a little bit of your history and then kind of lead up to how you got into coke. co founding the media. Yeah, um,

Unknown Speaker 1:44
well, I am I was born and raised in Gainesville, Florida. So I grew up in the south, always wanted to be an actor. I was so fascinated with theater, movies and things of that nature. My biggest mistake inspirations obviously are Spike Lee, as directors and actors, you know, you got to Laurence Fishburne and your Sydney protease and your Harry Belafonte. Those are my ideal people that I looked up to growing up. And then you know, recently directors you know, like Barry Jenkins and moonlight and if bill shoot if bills you could talk but I got my start in. Like I said in the second grade so in Florida, my mother wanted me to be a doctor, I grew up in a very, um, Island family, my family’s from Bermuda. And and basically, we, they she already had her vision for me and I was like, No, Mom, I want to be an actor. I want to do this and do that. And she’s, she’s like, okay, yeah, you do it for a little while. And then once you get to college, then you’ll do what I want you to do.

Unknown Speaker 3:03
And as

Unknown Speaker 3:05
I said, so I went to college. I graduated from Duke Ellington School of Performing Arts in Washington, DC. And from there I went to Columbia in Chicago where I majored in musical theater. But my primary focus was in theater. There I met a lot of my good friends that I have today also met my husband there at college, that that, that we’re still together now for almost 13 years and going strong. Wow. So after I went to after graduating from Columbia, then I went to New York with the dreams of I’m going to be this big Broadway star. And clearly I saved up some money for the first year and then after that first year, I quickly realized that honey, it ain’t happening. So

Unknown Speaker 3:58
money goes very fast in New York City

Unknown Speaker 4:01
Yeah. So then I’m like, Okay, then you need to get you need to get a regular job use your degree and get a job. So, and I did just that I got a corporate job working for a wealth and tax advisory firm. And I was there for like a year and some change. But in in between that I was still yearning to for my creative urges in my spirit to be nurtured. And I started this first show that was a call. What’s the function? It’s a reality show. It started out as a talk show. That was five guys that’s supposed to be five gay guys on different spectrums. One was a recording artist, one was the author. One was a professional dancer, one was a fashion stylist and the other one was a philanthropist. And so it was just their whole viewpoint of what the world is and how they are treated. within this world that quickly became some spawned into a reality show I no longer about a talk show. And it to this day, it was like one of the largest, you know, view most viewed gay reality shows on YouTube when it first came out back in like 2010 2011 because there was nothing like that on YouTube during that time, and it was also featured or featured on Keeping Up With The Kardashians on E. And then at that point, it just spawned into its own own thing. And then, from there, I started I moved to LA I was like, Okay, well you know what now, since I’ve had some semi success with this reality show, let me try to go to scripted content. I got a hold of my first TV show when I was working With one of my friends from college His name is Andrew Malone. He wrote like the script for what will be the the bones for my first TV show cheat in August. And from from there I did the first season and the first season got so much rave reviews there was classifying as the new Noah’s Ark that was done by Patrick and Polk and MTV logo, because that show had been off air for a long time. And then my show came along and it gave people that essence of what they want to watch had the drama You know, it had, you know, the story and everything was in it. And it had a sense of sci fi because when the main character has an alter ego that we see in the show, that so he Yeah, he battles with himself and his alter ego because he thinks he He’ll people through sex.

Unknown Speaker 7:03
Interesting.

Unknown Speaker 7:04
Yes. So. So once we did that show, and it just spawned into a countless amount of other original shows that I’ve either directed wrote or help produce. And then now we come to I started my own streaming platform, which was called bond television. And I’ve had on television for years, I think, maybe five or six years. And then I was approached by a small group of other like minded creators that they had a company, the media. And they approached me and said, Hey, we love what you’re doing with the LGBT side of things. We’re trying to start a platform, but we want to have one person to lead the gay section on the streaming platform, while we work on garnering in other different types of content. To make it all exclusive, but we want to make sure that the LGBT is very strong on our platform. So like we have very strong representation of that, because we don’t want to let that fall by the wayside. And they saw my catalog that I already had, and it was like, Okay, this seems like it’d be a good fit. So I agreed to it. And they brought me on board, sign me on for as a co founder for the new firm and I dissolved bond television and then they ingested my catalogue under their platforms. So now we are in the process of creating a ray of new material that I’m so excited for because not only are they allowing me to have have my voice and also to tell my story how I want it to be told They also given me the freedom to do it, how I want it to be done without restraints.

Unknown Speaker 9:05
Okay. And so you mentioned that it’s that, that in the media that they brought you on board for the LGBT content while they’re focusing on other things. So, is it is is a media looking to be more of a total LGBT kind of media enterprise or is it going to have, you know, cooking shows and dog, you know, like to have a variety of different kinds of shows or is it all going to be all LGBT, LGBT kind of centric,

Unknown Speaker 9:44
it’s gonna it’s going to have a variety of things on there, look, they’re looking at, they’re looking at doing their own reality shows. They’re looking at doing their own competition shows they’re looking at doing a news like a news broadcasting because on the website they do have a live they have a live feed where that they can you know stream live for I guess maybe like 25 hours or something like that 24 hours or whatnot, but they are they they are able to put on that put on this type of material on this platform so I’m excited to really be a part of it.

Unknown Speaker 10:24
Okay, well I’ll have to, if you have not checked it out before seen it. What’s happened in media based here in Wilton Manors in Fort Lauderdale, Florida, started with a a weekly broadcast variety show kind of like the W and a huge following on Facebook. Now they’ve started Nightly News broadcasting. So it’s so it’s all gay news every night. Well, that that might be an interesting You know, opportunity for you guys to connect up. So, and I just I know that not because I’m connected with people, so is always in my feed and so but anywho So, so interesting. So So you are kind of in the so how far along is the media? It’s getting, you know, kind of really launching is it launched? Is it you know, people subscribe today and how do they begin to consume this and view your content?

Unknown Speaker 11:34
Right? So yes, the website is up on the stages we’re in now is that we recently acquired funding for like, I think it was like $2 million to to create our own original material, but that’s, that’s going to be broken up over the next course of the next 10 years. So however, that yearly budget is going to come into the company. They are allocate the funding to each department. So my department for the LGBT sector will get a certain amount of budget so that I can create shows for the platform. Um, but right now the site is up there, you’re able to subscribe, you’re able to watch all the content. But we’re in the beta stages of launching our mobile app, which is going to be on Apple TV app, iPhone, Android, Roku, and then there’s going to have like the fire stick, I think, and it was like one other one. I think it was like Samsung TV or something like that. So yeah, so they’re really reaching out but that over the next over the next three to six months, we’ll, we’ll see the full rollout of the platform.

Unknown Speaker 12:51
No. Okay. And hopefully they’ll revise that budget from 10 years down to at least five is doing the math. Like, I know, it’s, you know, they do good quality content can take some money right now yeah, I’ve been doing it inexpensively. It still takes quite a bit, especially within aggressive, you know, trying to do your own reality shows, game shows. And so lots of sets have to be created. And

Unknown Speaker 13:20
well, you see, the thing is when it comes to that, how I view that process is that there’s a lot of people that have that have standards. And when I when I think that a lot of people who went to film school who graduated from film school and who went to those type of institutions, they’re conditioned a certain way to understand that this is what’s required in order for something to be made. And that’s not the case. I didn’t go to film school I didn’t go to I didn’t graduate as a producer or whatever. But I’ve worked with a lot of graduate students from UCLA Harvard. Verdun, Yale, that that no this type of business and there’s like, Anthony, what you’re doing and how you’re doing it, no one in the industry would be able to get it done on those types of budgets, but you get it done and it looks good. It’s not like shit. So they’re, they’re all amazed at how how efficient it gets done. Yes, you know, there’s some cracks here and there and things happen here and there but that’s just the nature that’s just the nature of the business. But at the end of the day, it does get done.

Unknown Speaker 14:37
Guy guy

Unknown Speaker 14:38
and not not not a million dollar budget or to do like, you know, some someone told me like, Oh, I need $100,000 to do 130 minute episode. I’m like,

Unknown Speaker 14:50
What? Yeah, you know that? Yeah. Yeah, right. No, I understand that again. No, no, what’s great, it’s true is taking that, you know, kind of crappy bootstrap, you know, approach, you know, the more success you have with that, you know, then as subscribers Come on revenue, you know, really begins to take traction, that’s just going to add to the budget and be able to do even more but, you know, so many entrepreneurs no matter what, no matter what industry you’re in, you know, we all have to, you know, like out Bureau is a bootstrap self funded, you know, startup as well. And, you know, I do lots with next to nothing. It’s all about you know, like in your industry, in your industry, yes, there is a certain amount of equipment you need to have,

Unknown Speaker 15:45
yes,

Unknown Speaker 15:46
you know, a certain amount, you know, if I tried to shoot it, other you can

Unknown Speaker 15:51
shoot a movie on your iPhone. It’s not it’s been done. It’s been done, and no, and it’s been nominated for a very Pristina, ward. tangerine was shot all on an iPhone.

Unknown Speaker 16:05
Really? Mm hmm.

Unknown Speaker 16:07
Yeah.

Unknown Speaker 16:08
All iPhone and it was nominated, I think either like a Golden Globe or something like that it was. And I’m like, it just further proves my point, you know that, that you can create mindful content, but not throw a million dollars at it. I mean, for me granted I would for a film I would take 15,000 to produce a film and get it done and make it look great. And then I’ll use the rest of that million to market it.

Unknown Speaker 16:42
Well, there you go.

Unknown Speaker 16:44
Well, I know a little bit of something my ex

Unknown Speaker 16:48
17 years while I was working in my technology consulting business that I owned, I actually supported him for nearly four years, while He went to film school that he went to both New York Film School and in Orlando, Florida, the New York Film Academy. And talking about doing things on a budget, obviously, when you’re a student in the school and I had a lot of fun for, for a couple of the shoots where I volunteered to do all the craft services. So right

Unknown Speaker 17:23
is very important to actually that’s a very important thing. You’ll be surprised more people spend more money on crafting services, then for a PA.

Unknown Speaker 17:34
Wow. And so for those who don’t know, craft services is the food and beverages that’s on this set so that everyone doesn’t get hangry Mm hmm. And but yeah, so they gave me a budget and I created a whole menu. So every day was different, you know, different food, different kinds of things because I enjoy cooking that’s one of my things, but So that was a lot of fun, met some great, great people through that process. So know a little bit about the industry from that. So, so what kind of projects if any, are you currently working? I did check out your website and I’ll just say, I didn’t, I didn’t subscribe to view all of the content but from what I could view certainly had, you know, some yummy factor going on there. You know, hunky hunky looking guys.

Unknown Speaker 18:32
Like Hello, yes, yes, you a new a new.

Unknown Speaker 18:40
So, you know, what kind of are you currently working on any production projects or?

Unknown Speaker 18:48
Yeah, um, as of right now, where I come from a season two, we’re just now wrapping that up. We’re still in the process of releasing those episodes. So I think this week We have the last few couple days of for this season and we got a third season thank God in which which shows that again confirmer confirmer. Yes, it’s an 80s term that means that it means confusion and drama. Oh, okay. Yeah, that’s what was told to me. My uncle is like my mentor. I, he told me I was telling him, me and my husband were talking about something. And we were telling him about a situation that was going through and then he was like, Oh, my gosh, you guys just come from? I was like, What is that? He was like, he said, it’s an old term from 80s, like confusion and drama. That’s what you guys are doing right now. I say, you know, I’m taking that. I’m taking that and I’m gonna create a show off of that. And so I did. Now this is our we’re in our second season now and our third season is coming out 2021 hopefully with no COVID

Unknown Speaker 19:54
Oh, my goodness. So tell us a little bit about the the premise of that particular Show, you know, what’s it about? And, you know, kind of what’s the general storyline of this confusion and drama?

Unknown Speaker 20:08
Yes. So come from it is about a married couple who have invited a third person into their marriage to become their boyfriend. So it showcases the rawness of emotions that this married couple goes through with this young with this young man. And it’s, it’s comedy, it’s a comedy, it’s drama is really serious. And it brings up a lot of a lot of things that that most people don’t want to have the conversation about polygamy, and no, like, those things are real, like, you know, those are real things that happens in the world. So and I wanted to speaking from experience I wanted to write a show about that, because I had an experience me and my husband had an experience with that. And it was not

Unknown Speaker 21:11
the best situation. But, um, I wrote a show about it. A great show came out.

Unknown Speaker 21:19
Okay, now so you say a married couple is that a heterosexual are gay married? Gay married couple gay married couples. So gay male. Yes. All right. So I so polygamy or a lot of terms would be lovely.

Unknown Speaker 21:32
Yeah, but it could work both ways. Right?

Unknown Speaker 21:35
Yeah. Oh, absolutely. Yeah. Yeah. It seems like it seems. Trends. Well, because

Unknown Speaker 21:42
and that’s another thing because in the second season, we introduced that because another female that’s in our show. She in the first season, she talked about her experience dealing with that in her marriage, and that’s why her and her husband divorced and we brought that story in the second season and we introduced her relationship and her situation with with her ex husband and the girl that he left her for. So it’s like you have that so you have that you also have my character situation I’m in the show actually. Angel as Angel, but my character situation dealing with now I’m in a pending divorce with my husband from the situation and then I ended up moving to a new a new apartment and then I started messing around with an other married couple that happened to be my neighbors.

Unknown Speaker 22:43
Yeah, I gotta say certainly on point. I tell you what, it certainly seems I’m fairly still fairly new to the Fort Lauderdale, Wilton Manors area and then also recently divorced three years ago. But, and quite ready for that to change up by folks out there hello handsome, handsome potential husbands out there. But, you know, I’ve, you know, have I been an angel throughout all of my past travels and so forth? No, but I guess I was just a little oblivious. Uh huh. As to how much in the gay community and I’m sure heterosexual to some point, but specifically in the gay community. It’s like in Wilton Manors in Fort Lauderdale, it’s like 95%, at least my exposure 95% of the couples are either open or cheating on each other.

Unknown Speaker 23:46
And

Unknown Speaker 23:48
there’s a difference. Well, and that’s the one thing that I do

Unknown Speaker 23:51
and the threat levels. Yeah, I have. I have met several couples who have three or four where they’re all For the best, yeah. Well, we’ll say, even when they have three in the relationship, they’ll still go out and do things.

Unknown Speaker 24:10
No see enough. And that’s it. And I guess that’s the thing that I in the show that I really want to put to head because there’s a difference between being open and there’s a difference between having understand a level of understanding and communication. So and that’s exactly what I outline in the show that more most people think that you know, gay couples are very men are very promiscuous and then they want to like you know, see things outside of marriage, but then in the show it outlines that no, that’s not the case is that these two couples, they love each other, but they just like they their appetite to sexual appetite is in heightened when they have another person that’s involved. It’s not that you know, it’s not that they want to cheat or go out and you know, mess around with other folks. That, oh no, we have a level of understanding Oh, that person wants to come in. Hey, we, we, it’s a community level of communication. And that’s, and that’s one thing that I’ve that I love about the show. Because I wrote, I hope, you know, right now, God the first season this season, I didn’t write as much until the later episodes, but like all of my writers, they understood what I meant and how when I came across in the development process of the show, like they were just on point on all levels, so I was like, oh, okay, and I didn’t even tell them like, a detailed backstory. And I was like, This is situation.

Unknown Speaker 25:39
A,

Unknown Speaker 25:41
situation B. Let’s make it happen.

Unknown Speaker 25:44
Yeah, girl, because in the gay community who has not experienced that, seriously, seriously, so, but yeah, you want any more material? Hmm, just come on over to Fort Lauderdale. And, you know, I could go boop, boop, boop, boop boop boop boop. And I mean, it’s, and I’ll be I mean, okay, so, so here’s the material for you and your show. We might have to talk a little bit offline. I don’t know how much of this that I was put on this. However, you know, whenever I first but what I will share publicly, is whenever I first moved there a little over a year and a half ago, I started seeing this very nice guy. Well, I won’t say we’ll just say he was from New York retired from a very early retired from a very prestigious

Unknown Speaker 26:41
organization at a very high level. And

Unknown Speaker 26:47
when we first started seeing each other, it’s like omg walk into his house. It’s exactly my style all mid century modern furniture. Also an artist I’m an artist, a painter. As well, he’s also a painter. So I’m like, I’m complimenting all the art. And it was like, finally at the end of the first, you know, evening at his house, he’s like, Oh, well, that’s actually mine. I’m like, Oh my god, you just went up. And, you know, it was like every, every 30 minutes, there was something up and up, and up and up. I mean, he was already an incredibly good looking, well fit in everything else, man. And we actually saw each other for almost eight weeks, and then all of a sudden, one day he goes, Dennis, I’m not going to be able to cry. I’m probably not going to be able to see you for about two weeks, possibly three. I’m like, Oh, are you going out of town? He goes, No. My husband is coming into town.

Unknown Speaker 27:46
Now, I have been in this man’s house

Unknown Speaker 27:51
three to four times a week for eight weeks. There was not one time any hint, no photos. In the house, no Hinton conversation. Wow. And I, you know, I’m like, well, is he as hot as you? And and he’s like, Well, yeah, he’s actually a dancer in the New York ballet. And so he’s, you know, incredibly good body. And 70 picture. I’m like, are you guys? Are you guys open to a truffle? And he’s like, Well, let me talk to him. I’m like, Oh, you haven’t had this conversation before, but we have to you have been seeing me now for eight weeks. And I just, you know, though, I didn’t like feeling like if he would have been open about it. Yeah. Like upfront. Mm hmm. And we had had the opportunity to have those conversations as adults, the whole waiting room. Yeah.

Unknown Speaker 28:57
Ah, you know,

Unknown Speaker 28:58
I would have been a different story right? My yeah would have been a different story,

Unknown Speaker 29:02
the and that’s and that’s what I’m saying in the show. That’s exactly what happens. The conversation happens. We’re straightforward. We have a conversation with the other young gentlemen. And we just lay it all out. It’s like we have no expectations. We don’t want anything for you. We just want your time. And we just want like, if you’re interested, yes, we think you’re cool, but blah.

Unknown Speaker 29:25
That’s it. It was 100%. transparency.

Unknown Speaker 29:30
Okay. Well, I think that this is very onpoint. This so is that currently streaming on? Yes. First TV.

Unknown Speaker 29:39
Yes, the first season is and the second season it the first four episodes of the second season is on them right now, streaming, and then we have a couple more episodes. Those are going to be releasing over the next few weeks.

Unknown Speaker 29:51
Well, now I have to watch it.

Unknown Speaker 29:56
Now now Now you’ve already got me hooked and I’m

Unknown Speaker 29:59
and It’s a very sexy show, I will tell you that it’s very sexy.

Unknown Speaker 30:04
Well, nothing wrong with that with a handsome fella like yourself in the show as well, I’m sure you’re gonna get lots of views, hopefully from this. And so. So on the subscription is that a monthly subscription for the year,

Unknown Speaker 30:20
we have a monthly and we have an annual subscription. So the monthly subscription is on 999. And the annual subscription is $83. For right now we have a promo that’s going on that if you use the promo code, newbie 2020 you’ll get 30% off for the the entire subscription for the lifetime of how long ever you

Unknown Speaker 30:45
have it. Oh, wow. So newbie. 2020 Yes. So 30% off perpetually so long as you maintain your subscription.

Unknown Speaker 30:57
Yes.

Unknown Speaker 30:58
Awesome. Awesome. We like that. And and what’s so great about that is, you know, folks when you are subscribing to them to.tv what you’re also what you’re doing is you’re not only you’re getting original content and you’re supporting an LGBT business and an LGBT media business, that I helped bring you additional content focused on our community. So it’s supporting our community and and supporting, helping to further get LGBTQ characters out in the world on to media. So Hello. Hey, who doesn’t love some yummy guys? Right, right hands? Well, I mean, it’s stories. And that’s the

Unknown Speaker 31:45
other thing I just wanted to I wanted to make sure that like, yes, the actors that we cast literally just happen to be attractive. That’s not what we’re looking for. We’re looking for For actors, and they, it’s just so when they come in audition room, and we look at them and they get the script, and they read the material, and we like, wow. So you can actually act and you’re attractive.

Unknown Speaker 32:15
Right? So like,

Unknown Speaker 32:18
how it works, it doesn’t hurt. It doesn’t hurt. Well, you know, every, every, every film, every TV show, you know, you know, is not going to name names. If I, you know, I, you know, are some actors not exactly the, the, you know, the hottest Sure, yeah. But, you know, they they play particular characters. And you know, they do those characters well, so I understand, right, but in I’m visiting my sister right now in in Central Florida, and, you know, she knows, if I’m a I don’t watch much TV, but when I do I’m gonna watch several episodes, you know, or several seasons of something. It’s gotta have some yummy factor. Right? It’s got like, I’ll just do a shout out right now. Well, there’s a few shows I recently watched. I love the new Netflix show called Hollywood. Oh, I love that show that has

Unknown Speaker 33:18
I love Ryan Murphy. You know, I’ve that’s one other person that I, I think deserves a lot more recognition. Just because what he does with the community and how he tells us stories, and how inclusive he is in all of his material, not just like white, black, you know, it he’s like, very inclusive across the board. I think that needs he needs his roses and his praises for that.

Unknown Speaker 33:47
Absolutely. And one additional show. I’ve seen all eight seasons now. I’m going to give a big O shout out for the last kingdom. Folks, if you haven’t seen the last Kingdom

Unknown Speaker 34:00
Oh isn’t the zombie one

Unknown Speaker 34:02
No, it’s the United Kingdom before it was all United Kingdom. And there’s the one main character it’s centered around this character called Goodrich blueprints is Danish. He’s a Denmark from Denmark and he’s like a kingmaker. Oh, we’re just gonna say, okay, hot as fuck. Gorgeous, gorgeous, gorgeous, right? And they have they portray homosexuality, lesbian I mean they portray a lot throughout the whole show, but if you’ve not seen it, it’s worth putting in your queue. Let me tell you for for for beautiful, hunky. Hop man if you’d like to see that. The last Kingdom book rich sauna boot rich

Unknown Speaker 34:59
definitely have a Check that out.

Unknown Speaker 35:02
Well, so wonderful. I appreciate you coming on today and giving us a little bit of background on VIM media, which again, as you see on your screen is that VIM2.tv head out, head over there right now, and subscribe. Be sure to put in the promo code of newbie 2020, or your 30% off your subscription. And I believe that is both for the annual subscription as well as the monthly subscription. And that is perpetual for as long as you maintain your subscription status. So there you go. You’ll be supporting this fantastic gentleman right here and the bond as he is striving to create a original LGBTQ content. So check that out. And again, if you would like to hear this Or continue this, or watch or hear other episodes. Check us out on Apple Podcasts, Spotify, pod, Spotify, or iHeartRadio. And be sure right here if you are watching this on YouTube, right now go right over here and hit the subscribe, as well as check out some of the other videos that we have. We’re looking to bring you original content as out your voices, featuring LGBTQ entrepreneurs and community leaders. So if you would like to be on the show, please head over to OutBuro.com choose podcast and you’re going to see be a guest fill out the form and let’s schedule a get-together and learn more about you so that you can also be featured here, just like Anthony bond of vim media again, that’s the M two.tv. Thank you so much, Anthony, for being With us today and when you have new shows and new things to announce that you would like to come back please give me a holler and we’ll be sure to get you scheduled back here. We’ll do thank you so much. Ready you have a wonderful rest of your week. Thank you so much for tuning in everyone. This is Dennis Velco. Without bureau that is O ut buro.com where you belong and your voice matters.

OutBüro Voices Interview Veronica Kirin LGBT Entrepreneur Professional Tech Startup Business Coach Owner Video Interview Podcast

Veronica Kirin – LGBT Entrepreneur, Author, and Anthropologist

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Be a Guest or Recommend a Guest

Veronica Kirin is an and award-winning serial LGBT entrepreneur, anthropologist, and author. She is the creator of the Three Pillars of Business Scaling™ and is an Entrepreneur Coach certified by the National LGBT Chamber of Commerce. Her first book, Stories of Elders, documents the tech revolution through the stories of those that lived it. Her latest work, Stories of COVID™, is documenting the pandemic in real-time for a book for future generations

Veronica on OutBüro. >> https://www.outburo.com/profile/veronicakirin/

Here is the Audacious Entrepreneur Academy, where entrepreneurs can find the meditations I mentioned:  https://veronicakirin.com/academy

The Stories of Elders Podcast can be found here:  https://storiesofelders.com/podcast-2

And my current work, Stories of COVID™:  https://storiesofcovid.co

Entrepreneur Coaching

Veronica Kirin Entrepreneur Coach LGBT Startup Business Owner Professional Leader Lesbian Community

Veronica Kirin has 15+ years of experience as a leader and implementer. Her career started with two terms in the National Civilian Community Corps, with whom she deployed across the nation performing disaster relief and humanitarian aid. She has since founded nonprofits, startups, and small businesses. She is regularly engaged as a Coach to advise early- to mid-stage businesses to scale their reach. She not only specializes in building new businesses from the ground up but also restructuring internal business systems for growth-oriented operational efficiency. Veronica has commanded all facets of brand strategy, business operations, web management, B2C and B2B marketing, business scaling, and entrepreneurial financial literacy, to place her as one of the top, sought-after coaches for growth-stage businesses. She speaks at conferences and events worldwide to shift the mindset of business leaders and give them the tools they need to scale.

Stories of Elders

Stories of Elders Author Veronic Kirin Examins techology changes over decades by those who have lived to see and be impacted by it - LGBT Entrepreneur Lesbian business owner

America’s Greatest Generation has witnessed the onset of an incredible evolution of technology and social progress. From mere entertainment to life-changing advances, technology has changed the way we live, work, and identify. Sadly, with each passing year, fewer of members of the Greatest Generation are still alive to share their wisdom as the final generation to grow up before the digital revolution.

Stories of Elders preserves the wisdom, thoughts, humor, knowledge, and advice of the people who make up one of America’s finest generations, including the Silent Generation. These fascinating people not only experienced rapid social and technological advancements but also devastation in their daily world. Major historical events like World War I, the Dust Bowl, the Great Depression, and World War II shaped their youth and molded their lives.

Author and cultural anthropologist Veronica Kirin traveled more than 11,000 miles across the United States in 2015 to interview the last living members of the Greatest Generation, each one born before 1945. Stories of Elders is the culmination of her years of work to capture these uniquely personal stories in the form of a book that will store their perspective for generations to come.

The Greatest Generation saw the routine use of airplanes, cars, microwave ovens, telephones, radios, and the internet come to fruition in their lifetimes. Many spent portions of their lives without electricity, using kerosene lamps for light. Their childhoods were simple, relying on outdoors games and imagination for their fun. How they went to school, pursued their careers, and raised their kids was radically different compared to today.

New generations, more than ever, look to the exciting future for guidance instead of the stories of our last living elders. By chronicling more than 8,000 years of life lived during the most transitional time in American history, Stories of Elders offers old-fashioned insight no other book can.


Conversation Transcript

The below was created through voice to text recognition. We will strive to edit for accuracy as time permits. It may not be perfect. It is being provided for the hearing impaired to still enjoy the interview.

Unknown Speaker 0:01
Hello, good afternoon. Good morning and good evening. This is Dennis Velco with OutBüro and you are tuning in to OutBüro voices, where we have interesting conversations with LGBT entrepreneurs, business leaders throughout all different kinds of sectors, community leaders and LGBT professionals and what I like to say an LGBTQ professional is everything from a dog walker to an astronaut. Wouldn’t that be an interesting conversation? And today we are joined with Veronica Kirin. She is an author, a podcaster, and an entrepreneur, and an entrepreneur coach. So she has lots to talk about. So we’re going to dive right in. Welcome to the show. Thank you so much for joining us today.

Unknown Speaker 0:54
Thanks for having me, Dennis.

Unknown Speaker 0:56
Oh, well, absolutely. kind of see Some of your postings on LinkedIn, and but you had some interesting content that you were sharing, which caught my attention. But first again, once I started actually listening to some of your podcasts, I realized, wow, you know you have a lot of things that you have done. Could you kind of get our audience a little bit up to speed about some of your background and some of the things that you’ve accomplished, really interested in that book? And then, and then we’ll kind of transition into what you’re doing now. Okay. Yeah, sounds

Unknown Speaker 1:38
good. So, my career actually started working with the National civilian community Corps, which is a branch of America that deploys across the United States for disaster relief and humanitarian aid. That’s where I cut my chops for leadership, came back, and founded my own nonprofit organization. And that was the beginning of my entrepreneurial journey in 2010. So this was far better. Before, you know the internet hadn’t quite grown up to the place that it is now, coaches weren’t really thinking. And so I was figuring all this out on my own. Soon after that, I was laid off from my day job. And so I started a tech company, which is the company that I ultimately scaled and sold in 2018. And that was a really interesting experience because I was a little bit of a baby queer at that point, I wasn’t so far out, but I was definitely out of my comfort zone being not just a woman in tech, which is already a minority, but then a queer woman in tech in a very conservative city. And so there is this whole conflict of imposter syndrome happening for me, not just I’m growing a business and figuring all this out for the first time. But also, I’m supposed to look a certain way and act a certain way according to these guys who are, you know, just wearing suits every day and I don’t understand, you know, do I belong in this room or not? So it was a whole journey of discovery. I had a couple of other small businesses in between. But ultimately the tech company, which is called Green cup digital still alive today still going strong, so run by a woman. I guess that’s the one that Yeah, really like, that’s me that’s my baby win right there. And so I sold it because I found that

Unknown Speaker 3:18
I really wanted to do more. As you said, I have a book out actually have a couple of books out and a couple more on the.

Unknown Speaker 3:25
But my first book stories of elders

Unknown Speaker 3:29
took a lot of time and energy. And I was finding that to drive 12,000 miles across America to interview strangers in the greatest generation. So, people that like, there are already age and language barriers. And to then put it all together and publish it was just too much to do alongside running a tech company. And so that’s why I chose to sell it. And I published that book six months later. And so since then, I’ve been

Unknown Speaker 3:56
so wait, hey, wait, wait, Paul. So so you sold a technology company to do to finish your book.

Unknown Speaker 4:06
That is a book and to coach others. Yeah,

Unknown Speaker 4:09
boy now that is Spoken like a true entrepreneur, risk-taker, right? Oh, yeah.

Unknown Speaker 4:17
Things are going great at the tech company. I had it scale to 10 hours a week, I had a team of four, we were beyond six figures. It was really comfortable. But I, I’m not really one that gravitates towards comfort. I’m one that wants to constantly evolve and grow. And I have the book on the way and that that’s really what I wanted to be doing. that mattered a lot to me.

Unknown Speaker 4:43
And as I said, I had a lot of hard won

Unknown Speaker 4:45
lessons from that initial seven years of being in business and I wanted to share those lessons with others and help them grow so that they didn’t have the struggle that I have. So ultimately, that’s how I ended up being An entrepreneur coach, which is what I do today.

Unknown Speaker 5:03
Okay, awesome. I will definitely be diving into that. So. So if I, if I recall correctly to, you have that book finish, but you had a lot of additional stories that, you know, just couldn’t quite make, you know, the cover to cover the cut. So tell everyone what you’re doing with that now.

Unknown Speaker 5:29
Yeah, so the premise of the book was to document the paradigm shift brought about by the high tech revolution. And that’s why I was interviewing people who are so much older than me because they lived it and they saw from the first radio coming into their homes all the way to I have a smartphone now. So they could really encapsulate this experience and document it. But think about you know, 80 years of life, the stories that these people have to share not just about technology, but about the world. And about family and travel and just, it’s so difficult to even begin to, to put it all in one box. And so the book really is focused around technology. And then the other stories like virtual STL, coming home from the Eastern Front in Germany and seeing the Statue of Liberty for the first time in years after, you know, fighting a war and liberating concentration camp and that feeling of like, I’m home now and like being greeted by the Statue of Liberty, like I was crying when he’s telling that story is nothing to do with technology, but it has to be recorded and told. So just as you said, I started a podcast, it’s one of my earliest podcasts, to share some of the pieces that didn’t necessarily fit in the book. And also to give readers the opportunity to hear them tell the stories in their own voice because there are accents and there are inflections that you’re just not going to get from a written Text.

Unknown Speaker 7:00
Okay, so these are recordings that you had the actual people awesome so yeah,

Unknown Speaker 7:06
so some of them are rough because they wanted to be in a restaurant and you have to honor where somebody feels safe to do an interview like this. So it’s not like perfect podcast audio it’s I was in their home whereas in a restaurant or wherever, but yeah, that’s them in their own words.

Unknown Speaker 7:23
Oh, awesome. And, you know, I like I really like that that resonates with me as far as the the your focus was on it. Pardon, he was on technology, but you have all of these life stories and life events and then around that, and you know, at the end of the at the end of every day, you know, the technology that we utilize, you know, even this, it has to, it does whether it wants to or you want it to or not It has if it within The larger, larger construct and framework of our lives and bad technology is or unsuccessful. Technology is ones that do not because they tried to force themselves in an inopportune time or an opportunity or an inflexible way. And so those are the technologies that did not survive any link times. I think that’s very fascinating that Yeah, I got to see that and you’re able to portray that in your, in your, your podcast now. And what what what a wonderful way to give your readers you know, that that next level of interaction, next level of content, where they can go and experience that deeper and richer, you know, connection. So, yeah,

Unknown Speaker 8:50
yeah, because it’s so hard to convey, like, the level of soul-changing experience that I had spending so much time with these people. So if I could give that a, just a snippet of that back, and I was also quite proud to get just a few queer stories into the book again, that wasn’t the point of the book, but there was a grandfather who said, My grandson came out as gay and it changed me completely because I was not going to disown my own grandson, my own family. And I interviewed a woman who was a Playboy bunny way back in the day when playboy bunnies weren’t in magazines, they’re in restaurants doing the serving, and she had like to do all the like posture training and everything. And then she came out midlife and became an English professor. And she said, she said she moved to be a professor at the University and to become a lesbian, which is like my favorite phrasing. Um, so there’s, there’s these little that’s not the point of the book. And so I didn’t get a lot of it, but there are just these little pieces of our history in there as well.

Unknown Speaker 9:55
Oh, very, very cool. Very Yeah. And so You then did a small podcast for it, or at least a temporary podcast, it seemed like it was like from point A to point B. But it was a long point. It was like you were traveling across the country. Yeah. And kind of fitting in podcasting. When you could tell us just a small bit about that. And then we’ll transition.

Unknown Speaker 10:24
Yeah, well, so that was actually for the book tour for my book stories of elders. So I was, as you said, traveling from point A to point B instead of a circle this time because I wanted to terminate the travel in Los Angeles and then stay there. But there are also regions of the United States that I hadn’t been able to return to. So it was really amazing to have interviewed people four years ago, and then see them again and present them with their copies of the book and have them help sign so every book, signing But I have where, where there are people they interviewed, I asked them to sign the books with me because their stories are like, I put it together, but they’re the ones that are in the book. So I have everyone sign in the index next to their names, and I have five master copies of every one. So it’s just full of signatures. So that was really amazing. And so the podcast, as you said, was to kind of create a roadmap for others who are curious, like, how do you build a book tour? And what is it like to drive across the country alone, and you’re in the middle of moving and revisiting some memories from the original research tour because I drove to meet these people in the first place. And so yeah, it was, as you said, it was just a temporary kind of tidbit of life as an entrepreneur doing wild things

Unknown Speaker 11:53
to find

Unknown Speaker 11:55
So, so let’s dive into your entrepreneur. neuro coaching. And you know, I kind of understand your why, which is important for every entrepreneur to understand and be able to communicate and yours was so that others wouldn’t have to go through some of the struggles that you did, can’t you? There must have been some impetus or you know, some sparks or some things that that, you know, hey, as an entrepreneur myself, this isn’t my first rodeo. And I’m a, I’m a bootstrap startup of one I do everything. And every day I move forward on some things. But then every now and then there’s like, you know, Oh, my gosh, I did this update to this over here and why is it affecting that over there? They have nothing to do with each other. Ah, you know, just technology and trying to fit, you know, 20 pieces together to work all as one right? That’s challenging you If it’s your full-time job right away, and yeah, there’s lots of different struggles, you know, I could talk about but you know, this, this isn’t about me, but I get dug about in each of the businesses that I have found, you know, kind of some of the sparks the reasonings and the challenges that I had, and ultimately what came to its closure. So we heard a little bit about your technology business. But, you know, outside of it just being more that you wanted to focus on the book, were there any significant challenges in that business that that really kind of made you go, you know, what, I had this huge challenge. I overcame it. And was there something like that, that said, you know, that that created that, that initial spark to be an entrepreneur coach?

Unknown Speaker 13:52
Yeah. Well, so there is part of it.

Unknown Speaker 13:56
There are two ways to start a business there’s to start a business out of

Unknown Speaker 14:00
panic and just to have a business. And there’s a certain business because you had a passion. I never actually had a passion for tech. I have a knack for tech. I’m very good at Tech. But my degrees in anthropology, that’s why I’m writing these books because I am an anthropologist, I’m all about people. So my knack was target marketing, understanding other cultures for my clients, and really serving my clients in a way that was rooted in the heart rather than here’s a bunch of languages that you don’t understand. And we’re going to build you a website or we’re going to market you online and you don’t, you know, here’s some lingo and you’re done.

Unknown Speaker 14:42
And so that’s why that company was so successful, but my

Unknown Speaker 14:46
passion has always been around people. And so it was looking back through my life and noticing that I was the one that people were coming to for help. And then even more recently, as I was having success with the tech company, I was having a lot of people come to me And ask for help with scaling and business systems. I fought so hard for that knowledge. I was the one who was scared, wondering why I was like the rich and the poor and the rich and the poor and the rich and the poor. Trying to figure out why I was working 70 hours a week, even though I had started a business for more freedom. And so there’s this like herding cats. I’m on the hamster wheel, I can’t seem to get out of it. And so I fought and fought and fought where’s the knowledge? Because I know this is not the case for everyone. What am I missing? I was missing scaling, and the the the pieces of the business that need to be in place in order to scale and so I basically crawled myself out of the chasm that I had created, right. I had done it to myself and being at the top of the mountain finally and having what I had originally envisioned, felt so good, and I knew that There were other businesses like me, business leaders that wanted more freedom. But there was this rhetoric around. If you’re not hustling hard every day, then you’re not an entrepreneur. When in fact, if you’re hustling hard every day, there’s probably something broken in your business. And that’s okay. Because you have a business blind spot. We’ll figure it out. But it’s a symptom, not a success. And

Unknown Speaker 16:25
so, absolutely, yeah, I like to say, define success on your terms. Yes. Not based on someone else. Because, you know, if you live in New York City, whenever I was a consultant there, my clients would travel an hour and a half to get into work. They would be in by about 830 to nine o’clock in the morning. They wouldn’t leave till about nine o’clock at night. Yeah, many of them would have small apartments, you know, Pete to tears in the city, and then they would only go home on the weekends in or because if not, it’d be another hour and a half commute back. They wouldn’t get home into their bed until the earliest 11 pm. And, you know, a lot of entrepreneurs Yeah, you do work the hours, right? You because you are passionate. And if no one else if you can’t yet afford to hire people to delegate, that’s one of my key little things that you know, sometimes I love to listen to podcasts myself, that’s one of the ways I found you in addition to the group. And you know, whenever people I hear podcast podcasters, you know, in the business sector who say, Oh, well you know, in order to do this in this you need to delegate. Well, let’s back up first, okay, first before you can delegate unless you have a business partner who is in it sweat equity. You need, you need funding, you know from either an investor or loans or you know some level of capital or you need to have had traction on you know, with clients to have the income to pay that person that I go to delegate me even if you’re doing you know offshore tell you to know remote assistance I forget the exact name teller virtual assistant, thank you, virtual assistant, to the Philippines for six to $7 an hour Okay, you still have to have that money, you know, or you’re living on credit card debt which is very dangerous. So so i think you know, getting the foundation down into your, into your systems and so forth is you know, first foremost the strategy but the Find what success is for you. You know, if you’re if you’re happy working 12 hours a day, then you know, Buddha bless go forth, right. And by you know, for those of us one of my I always like to round out the shows How do you balance your life because again for me the it is what how you define it and to if you’re not taking care of yourself if you’re not, you know, eating properly going, going out seeing friends going for bike rides, going to the beach and going hiking in the mountains taking your significant other you know, at least out on a significant date night every other week at minimum and I mean something special not just ordering in pizza and sitting in Netflix guys and gals you know making that time for your, your hosts out so that you can show up. Because if you don’t have if you’re not taking care of yourself and those in your immediate realm of influence and love, then you’re not going to have the energy or the emotional bank account with everyone around you. You because when the shit hits the fan And you really do need to work those couple of 16 hour days. You don’t want your significant other threatening to divorce because they’ve been nagging you for six months already, you know?

Unknown Speaker 20:12
Yeah. end of the rope situation. Yeah. And you as you know from our previous chats, I’m massive

Unknown Speaker 20:21
Crusader for self-care and work-life balance, partly from my own hardships. I have Post Traumatic Stress Disorder from doing disaster relief for the US government. I can’t allow my stress to spike that high a bar is literally everything falls apart. And so self-care is one of the cornerstones of my business and one of the cornerstones I work on with my clients. And the same with work-life balance. So I mean, I think we’re jumping the gun a little about what my lifestyle looks like. But if it’s 6 pm, I’m turning off the computer. I’m not scheduling anything later than that. It’s over. That’s the day I usually cut out a little earlier than that because I pay a lot of attention to my attention or to my energy and make sure that it’s really, really good because I have to be at my best for my clients. And so my mornings are very important to me and then it just cut off. It’s done the works done no more.

Unknown Speaker 21:20
And yeah, that’s, that’s very, very, very important.

Unknown Speaker 21:23
Gotcha. So so what are some of the either biggest challenges you’re seeing with your, with your clients or just that you see, in general, that, you know, the lid, kind of take it in a phase depending on your, your client base, as well. But, you know, there’s definitely different phases to just launching a business and growing a business. And, you know, pardon me, we you know, some of the podcasts I hear some, some really big players. And so, you know, they’re talking about going, you know, scaling from the 1 million to the 5 million to the 10 million to the 50 to 100 million. But, you know, for, you know, when you look at the vast majority of businesses in, you know, just here in the United States, and this show, and the website is global, but, you know, I can only speak to what I know and stats that I know, so sorry, every everyone in the UK and Canada and Pakistan and Singapore and so forth, you’ll have to put it for you. But, you know, here in the US, you know, the vast majority of businesses are small businesses, probably hovering in you know, $200,000 a year range, you know, right at coffee shops and so forth. But so with the businesses that you focused on, you know, what are you seeing kind of the those For the starting up. And then, you know, and that scaling, you know, what are some of the issues that you’re seeing and maybe some key tips that you might be able to provide?

Unknown Speaker 23:12
Yeah. So there’s actually one issue that arises for every single entrepreneur across the board no matter what stage you are in, and no matter how many times you’ve done it before, and that’s imposter syndrome, especially for our community. But just in general, it doesn’t matter how many times you’ve done it, I have clients who are on their third business, and they still come to me because they’re looking for how to how to start or how to scale they’ve done it before, but because it suddenly looks different, they now aren’t sure that they have the skill sets to make it happen. And the same with scaling. So you have you’ve built the business, you’re in your third round of funding, you’re getting into new rooms, though, with the new levels of people who have bigger pockets, all of a sudden imposter syndrome kicks in, not because you aren’t successful already. But because now you’re in a room that you’ve never been in before. And your fear flight or fight mechanism starts to go off and say, I’m not supposed to be here.

Unknown Speaker 24:14
Ray Ray. Oh, I think we kind of got through the, through the story. But just in case I know what imposter syndrome is. But just in case, some of our viewers and listeners are like, whoa, wait, what’s that? I’m no, I’m no imposter. Could you give just a brief explanation in layman’s terms?

Unknown Speaker 24:34
Yeah, it’s the feeling that somehow you don’t belong in the room, or that you can’t do the thing that you’ve been asked to do. So a great example for me is that I won a really big contract at my tech company, and it was something that I had never done before. They asked me to build a type of website that was much more complex than I’d ever done before. And I said yes, because a lot of Logically I know, okay, I know how to research. I know where my resources are, I can figure it out. But the imposter syndrome starts rearing its head and saying, What if I fail? I can’t do this. Why did I take this contract on? What am I going to do? Because they’re going to eat my business for lunch. And then you start to have that cascade effect. And if it’s let’s,

Unknown Speaker 25:22
if it’s gone unchecked, imposter syndrome can turn into self-sabotage. And then that’s where we see entrepreneurs truly holding themselves back from success.

Unknown Speaker 25:31
Gotcha. A good way to explain it. They’re very good way and, you know, sometimes too, it’s, it’s, anytime you’re doing something a little bit new, a little bit, you know, maybe based on the foundation, like your example of, you know, you’ve had that experience and it’s based on something that you’ve done, but it’s just that little itty bitty stretch. That you know, you think to Do but it’s that little itty bitty stretch. And, you know, sometimes even what I found in, in trading with people is, you know, sometimes people just really have almost an affliction of imposter syndrome. And, you know, some of those, you know, a career coach could help. But you know, sometimes I’ll just also say, you know, things that are possibly even happened. If you have if you’re constantly having that doubt, I’m not good enough. I’m not worth one. There are great meditations that you can do. Look upon those also, perhaps even thinking about seeing a therapist help you get to the root cause of those internal feelings of not feeling adequate. You know, for an example, I was, I think, three I’ll say one of my exes grew up in an alcoholic, abusive parent home, verbally abusive, and constantly told he and his sister that they would never amount to anything and you know, you’re worthless, you won’t amount to anything that’s and then go off and beat the mother literally in front of them. And that left a very long-lasting impression to where he has has a very difficult time to change and believing in himself. And I think that’s a very important thing to, you know, to get to the root of, you know, especially if you are looking to be an entrepreneur is it’s okay to go out and ask for help. What have you and know that a life coach or business coach is not a therapist. They’re not licensed typically therapists although they might have some tips and suggestions on ways in which to deal with those underlying issues. But what we’re talking about is the imposter syndrome is when, you know, it’s not because of that kind of underlying, you know, issues come away from the best words you’re on the fly. But it’s really about as you stated, it’s like I’m stretching myself. And it’s a, it’s a uncomfort zone. And that fear and flight as you pointed, it kind of comes in and makes you feel uncomfortable. And, and it could be stretching yourself and things. You’ve done a little bit of pepper in the past, or it could be doing things that are completely new. Like out Bureau, there’s never been a website that allowed, that has allowed employees to rate their employers in the glassdoor.com like fashion. And there’s never been an employer branding platform focusing on LGBT and So, every day, I just have to say, for me my imposter syndrome, the way I deal with it is, yo, bitch, no one else has done it. So, therefore, I am getting over it. It’s here, let’s move forward. I mean, it’s just a, you got to just feel the fear and do it anyway. And there’s one little thing for those of you that are feeling a little bit of imposter syndrome I’ve shared on another show with Larry, who is a dream coach, get to your next dream. And Sergeant Harry Tucker in the military, he told me to at the age of 18, was one of the most fundamental, amazing things anyone has ever said to me, and he said, never asked me permission for anything. Because if you do, the answer will always be no. Tell me what you are going to do. And I will tell you if I have a problem with it, and what a great way to live. You know You just take charge, go for it, feel the fear, and do it anyway because you know what the next person that that company is interviewing to possibly do that project that you’re bidding on, won’t have that level of confidence.

Unknown Speaker 30:16
That’s true. And so I want to make sure that we say that imposter syndrome is in fact normal. And it’s going to happen throughout your life because it’s a part of your fear flight or fight mechanism. So this is going to keep happening. And it’s okay that it keeps happening, to know your triggers, and to work on them so that you shore them up, so it’s less likely to happen, but you can recognize it when it does. And I also offer several meditations that you can find on my website in order to work through imposter syndrome. So I’m happy to share those as well. And yeah, it’s not something that you have to fight against. It’s something that you can learn from And then grow with.

Unknown Speaker 31:01
Absolutely. And there’s anyone who is a parent. I’m an adoptive parent, I have an 1110 and a half year old. And when you get real when a parent gets real with you, even your own parents, if they get real with you, they’re going to tell you, they don’t have a clue what they’re doing. They’re making it up as they go. And many, many parents feel imposter syndrome. They although those words aren’t what are used, necessarily, and I’ll see

Unknown Speaker 31:35
mechanism,

Unknown Speaker 31:36
but but it’s the exact same thing. Yep.

Unknown Speaker 31:39
Exactly. Oh, just know that, that it’s not just in business. It’s in life in general. And you know, you could even feel imposter syndrome in relationships, just your personal relationship, like, you know, wow, he’s, he’s interested in me, okay, you know, or you know, whatever that might be but you know, you It can be throughout, in many perilous covery

Unknown Speaker 32:03
the fear of being discovered as an imposter, even though you are who you are.

Unknown Speaker 32:09
Right, right. And so what a great way What a great thing to attempt to understand. And, and, and focus on conduct, I mean, controlling to the best of your ability understanding. So it doesn’t affect you negatively because it affects so much of your life not just being an entrepreneur. Right. So definitely, we’ll have links to your website and those great meditations that you offered there. And so what is your typical timeframe or is there a typical timeframe or typical process that you do with your entrepreneurial clients?

Unknown Speaker 32:51
Yeah, so I typically work with clients for six months, although some of them have been with me for over a year and some of them will create Rate something a little bit more custom, because what they need is a little boost into the next level. And that’s it. But typically when you’re talking about scaling, and not just the nuts and bolts of scaling in the business, the consulting part, but also the entrepreneurial life coaching, as they’re up-leveling, and so they’re probably experiencing some sort of limiting belief and imposter syndrome. So that takes time and takes work. And so I found that the sweet spot is six months in order to get all the things in place in order for that scaling process to happen, and also develop the personal skills and abilities in order to make it happen with an entrepreneur as well. But from there, it’s quite custom because every entrepreneur is different. Some entrepreneurs are just starting their business. And so I’m working with them to start scaled, while others are in the process of buying their first warehouse. And so they’re scaling to a point where they have employees and they’re taking it to the next level on a national wholesale level. So everyone’s kind of in a different place. I have my trademark three pillars of business scaling and that’s what I use with my clients as the guidepost. But what happens within that is all very custom to the client.

Unknown Speaker 34:15
Okay, well wonderful, wonderful. Well if you do you Is it all individual? The guy do you have like group discussions or you know, like a mastermind learning session? Yeah,

Unknown Speaker 34:33
I do I have a mastermind is called the disruptive mastermind. And we get together on Mondays it’s actually a free mastermind I asked you know, if you if you’re gonna stick around and come quite often, there’s a link to buy me a coffee because I am offering it’s kind of just in support of my entrepreneurial community on Facebook. So if you want to join us were in the disruptive entrepreneur society on Facebook and We’d have a weekly Monday mastermind where you can come in and grab a hot seat and get coached by myself and some of your colleagues.

Unknown Speaker 35:08
Wonderful. Is that a like a live video? That’s on

Unknown Speaker 35:12
zoom? Okay, yeah. Yep see zoom and then link into that to do your live session.

Unknown Speaker 35:19
Yeah, so yeah, the group is on Facebook and then the event is in zoom. Oh, gotcha.

Unknown Speaker 35:24
Okay, cool, cool. Well, any of that that you’d like to ensure that gets in the show notes over there’s links to

Unknown Speaker 35:33
make definitely I think anybody and up euro would be completely welcome and bring something probably really magnificent to the group and we’re so honored and help ready to help you get to your next level.

Unknown Speaker 35:45
Awesome. Awesome. Well as to where there is just for your yourself and others, there are groups on out here calm Are you are calm. groups on OutBuro can be over When and where they are searchable by the search engines indexable by the search engines, they can also be private so that people can see that they are available. But they can’t see the content plan except being a member. But also just in case you’d like to ever utilize or would like to join or maybe start an offshoot. We also have private secret groups, which only members of the group even though it exists. Now, of course, on the admin sign, admin side, I can see that it’s there. But you know, publicly, people can see that it’s there. As well as I’ve been mentioning, in the session that is often very perfect for you is on every profile, you’re able to indicate whether you are open to being a mentor to others, would you be very pertinent for yourself, and you could say you’re open to being a mentor for you. For another and you’re and you’re a coach so that they understand it, it’s not it’s a paid relationship there some, some are not paid. And people can also indicate whether they would like a mentor. So for everyone out there if you’re not quite sure you know about it, go ahead and indicate on your profile that you would like to have a mentor and indicate the areas because we’ve already have spoken with Matthew, who is a career coach and helps you with your resume. We’ve talked with Timothy of Timothy’s Stahl’s, nutrition who is a holistic health coach and helps you with your nutrition and diet, especially those with compromised immune systems. We have talked with Larry who is the first gay per out gay person to sail around the world and he helps you transition to your next big idea of its retirement not focusing on the money but your next big move. And now we have you who focuses on the entrepreneurs and growing and staging. And as I as I’ve shared, I’ve really have focused on having coaches here my first sessions of launching out euro voices because I personally have had a year where I was privileged and had, I was working at Mirage resorts in Las Vegas. And I was helping to start a whole new portion of their IT department and they paid for life for a business life coach to come in for a whole year and work with all management from like my level up and it had a very pronounced

Unknown Speaker 38:58
difference in my career.

Unknown Speaker 39:01
In that coaching that I had with him, his name was Joseph. Within just three sessions, he was like, why are you here? I get why you’re here, but why are you here? You know, you need to be doing it. You’re doing amazing things you should be out doing this as a consultant, being a director in a consulting business, doing your own business, for goodness sakes, you know, you could be earning 678 10 times the amount of money that you are here. And sure enough, within a year, you know, things happen, the universe happens for a reason. And I got that all the systems and processes in place to a point where and I had staff to where they could literally lay me off when times got tough, because all my staff knew exactly what to do the processes and the systems were in place, and they could go a while without the department head. Well, that landed me or that right as that was happening. And the conversations that I had with Joseph gave me the courage to put my resume out. And I was picked up as a division director for a consulting firm. So I went from being we’ll just say, I doubled my income overnight. And then I went from that job within two years to launch my own business that within three years was running $12 million dollars a year in revenue. So but it all started really with that life coach, because outside of Harry Tucker, who I mentioned earlier, you know, don’t ever Don’t ask me permission for anything guy. This was the first this is the kind of the first person as a life coach who really helped me see my I own my worth in the sense of I’m not worthy, but my worth and in what I was doing professionally So, you know, and helping me see that clearly. And so that’s why I think it is so important. You know if you have the opportunity to reach out to life, business coach, health coach, career coach, someone that can look at your life and your situation and your business objective objectively. And you know, because as an entrepreneur, you’re taking your example as an entrepreneur, we get so weeded down, and in that my new shot of the day and the year so passionate about what you’re doing, and it’s your baby and no one wants to hear that their baby is ugly, right? You want to this is this is my business. This is my leaving alone allowed. And you know, but having someone like yourself, come in and say you know, you Well, in order to get where you want where you say you really want to be, here’s why to work and helping them along the way.